Take a StandSchool of Digital Media and

DesignKearny High School

11th Grade Team Project 09-10

Big Ideas of Phase llStudents draw from the research and skills

developed during the first semester

Create a two-part media campaign for the San Diego Green Schools 2010 Youth Forum.

Students Continue to Learn About:environmental initiatives

focusing on the role politics plays in passing initiatives

develop advertising campaignsforum presentations that synthesize

their research industry standards exposing them to career pathways.

Project Link to Theme DMDDMD focus - process of production

working for a real world client in a political context

Production process and final productsprint media packagepublic service announcement web design

Narrow student’s interests and skills for senior year focus of working for a real world client.

The ProjectStudents choose environmental issues

studied with Surfrider

•Using this information•study the politics surrounding the initiatives• understand initiative process•develop media campaigns for a environmental policy

The Culminating Event/Public ExhibitionEvent for San Diego Green Schools Youth

ForumFirst Part

create and disseminate an advertising campaign for the April event

Second Part day of the event, students are

forum presenters IT support videographers photographers event coordinators

Beyond the ClassroomGroups connected to the project include:

City of San Diego Environmental Services office

Industry Professionals such as Graphic Designers Event Planners, Copy Writers, Client from Semester I - Surfrider Political Parties-Democratic, Republican, &

Green District Communications office

Project Driving QuestionWhat elements are necessary to produce

a county-wide youth event?What actions can students take to affect

change in their communities?

Project Sub-questionHow can a political message be effectively

communicated through the combination of text, images, sound and rhetorical strategies?