www.crown.com.tw

C C lt C tiCrown Culture Corporation

Founded on February 22, 1954, Crown Culture Corporation started asCrown Culture Corporation started as a magazine publisher (Crown Magazine) and is now, after 5 decades of expansion, a peerless multi-faceted business in the global Chinese language publishing industry.Chinese language publishing industry. Not only do we have the most famous Chinese writers in the world, but we l h bli h d ldalso have published many world-

known bestsellers and classics.

Started FromStarted From Crown Magazine■Publishing Houses: Crown MagazineCrown Publishing Company Ltd.Ping’s Publications LtdPing s Publications Ltd.Paperback Publishing , Ltd.Ping’s Recordings, Ltd.

■■Crown Art Center GalleryCrown TheatreCrown Theatre ForumCrown Theatre ForumCrown Dance ClassDance Forum TaipeiCrown BookshopJoy Production Corporation

C ’ L l A thCrown’s Local Authors

• The list of the writers is a dazzling collection of literary stars and non-fiction professionals in the Chinese publishing world: Chiung Yao, pub s g wo d: C u g ao,Eileen Chang, San Mao, Kao Yang, Hou Wen-yong, Chang Man-chuan Ni Kuang WuMan-chuan, Ni Kuang, Wu Tan-ju, Tsai Kang-yung, Stanley Yen, ASOS, and so on.

Crown’s Foreign Authors

• Crown boasts one of the longest history of translated literary publishing in Taiwan We introduced authors from America Europe and Asiain Taiwan. We introduced authors from America, Europe and Asia, including Paul Auster, Alessandro Baricco, Bill Bryson, J. M. G. Le Clézio, Jeffery Deaver, Umberto Eco, Tana French, Thomas Harris, Hi hi K i St h Ki M ki M b Mil K dHigashino Keigo, Stephen King, Makime Manabu, Milan Kundera, Yann Martel, Peter Mayle, Guillaume Musso, Kathy Reichs, J.K. Rowling, Bernhard Schlink, Darren Shan, Patrick Süskind, Dai Sijie, Soji Shimada, Toyoko Yamasaki Ayatsuji Yukito and so on.

• Crown also focuses on non-fiction and creates bestseller in Taiwan, include “Why Men Don’t Listen and Women Can’t Read Maps” by Allan and Barbara Pease, “Present” and “Peaks and Valleys” by Spencer Johnson, “The 4-Hour Workweek” by Timothy Ferriss and so on.

Crown’s Book Covers

Crown Popular Fiction Prize Launched in 1994, every two years, five novels among numerous contestants are short-listed and published, from

hi h ill b h f th "C P l Fi tiwhich one will be chosen for the "Crown Popular Fiction Prize". The literary contest features un unprecedented high prize money in the Chinese language world, offering the winner NTD 1,000,000.00 and royalties on the book.winner NTD 1,000,000.00 and royalties on the book. http://www.crown.com.tw/novel/index.htm

SOJI SHIMADASOJI SHIMADA MYSTERY AWARD

• Launched in 2009, every two year , three novels among numerous contestants are short-listed and published in Chinese world. Crowncontestants are short listed and published in Chinese world. Crown invites Bunge Shunji Ltd. (Japan), Feel (China) Co., Ltd., Nanmeebooks Publications Company Ltd. (Thailand) and Metropoli d‘Asia (Italy) to publish the work of prize winner togetherd Asia (Italy) to publish the work of prize winner together. http://www.crown.com.tw/no22/SHIMADA/S2.html

THE MASTER BEHIND LOCKED DOORTHE MASTER BEHIND LOCKED DOOR: SOJI SHIMADA’S MYSTERY WORLD

• The Exhibition was in Taipei and Tainan in 2009. Crown worked with Fukuyama Museum of Literature in Japan, National Museum ofFukuyama Museum of Literature in Japan, National Museum of Taiwan Literature and 10 Japanese publishers. There were about 20 editors and readers from Japan, China and Thailand to attend the opening ceremonyopening ceremony. http://www.crown.com.tw/no22/SHIMADA/mw/index.html

Invite Authors to Visit TaiwanInvite Authors to Visit Taiwan, Reinforce Reader Loyalty

• Yuki Mitsuru(Japanese author) 2010J Yi H (K th ) 2010• Jeong Yi-Hyun (Korean author) 2010

• Spencer Johnson (American author) 2009• Soji Shimada (Japanese author) 2007/ 2009• Dai Sijie (Chinese author ) 2007• Ayatsuji Yukito (Japanese author) 2006• Jeffery Deaver (American author ) 2006• Jeffery Deaver (American author ) 2006• Guiyeoni (Korean author) 2006• Darren O'shaughnessy (Irish author) 2004/2005/2007• Tim Flannery (Australian author) 2002• Bradley Trevor Greive (Australian author) 2002• Marie Darrieussecq (French author) 2000q ( )

Events Photos

H P “E M k i ”Harry Potter “Event Marketing”

• Date：July 2000 for Book1

• Sales record：The total sale for book 1-7 is over 6.5 million copies.

• For Book 2 to Book 7, we chose “Event Marketing” strategy, h ldi i d dholding various unprecedented launching events for each book.

B k 2Book 2: Midnight Book Release Partyg y

We chose the biggest and the only 24 hour bookstore in Taipei—Eslite Dun Nan store—to hold a midnight book launch, which was the first time someone ever done such a thing in the history of Taiwantime someone ever done such a thing in the history of Taiwan.

Book 3: Harry Potter Magic

• For the launch of Book 3, we held an unprecedented masquerading parade. Thousands of readers joined the

ti it Th f ll t l i iactivity.There was a full coverage on television news.

Thousands of readers joined the activity

B k 4Book 4: The Triwizard Tournament

We set three magic games for readers and invited young magicians forWe set three magic games for readers, and invited young magicians for a live show. Thousands of readers rushed to join us, and a lot of media came for news.

Book 5:Book 5: Harry Potter Fantasy World

Installation • We installed 9 and 3/4 platform Hogwarts cafeteria magic forests and• We installed 9 and 3/4 platform, Hogwarts cafeteria, magic forests and

other scenes from the book at Crown Art Center.

Crown’s Publishing Philosophy

• The main marketing strategy point is to establish the i b h d d h b k / hconnection between the readers and the books/authors.

• Crown has always operated under the philosophy of “RESPECT THE READERS AND HONOR THE AUTHORS.” It is in the spirit of active cooperation and consideration that Crown will continue to expand pits role as an important gatekeeper of art and literature.

皇冠文化集團

KOREAN TITLES IN CROWNKOREAN TITLES IN CROWN

Started from “Guiyeoni”Internet FictionsInternet Fictions

Crown published Guiyeoni’s books from p y2005.

W lf T t tiWolf TemptationOutsiderDoReMiFaSoDoReMiFaSoTo My BoyfriendSyndromeFive StarsLove Angels

Invited Guiyeoni to Taiwan in 2006

Guiyeoni’s books b h b llbecame the bestseller and all her books sold over 300 000 copies inover 300,000 copies in Taiwan.

We invited the famousWe invited the famous host and idol to join the event.

Many readers in Chinese world started

i i G i i’to imitate Guiyeoni’s writing style.

Comic EssaysWe found Korea’s Illustration is veryWe found Korea s Illustration is very

outstanding

d t t d t bli h K iand started to publish Korean comic essays.

“A Pea” 1-4 by Jung, Heon-Jae

Haru’s Diary 1-2 by Haru

Gitulgaje by Yiso

Education TitlesKorea’s education titles open a new marketKorea s education titles open a new market.

The Art of Study (sold over 13000 copies) /The Art of Thought/The Art of Study for Elementary g y ySchool Stuents/The Art of Master English

by Cho Seung-Yeon

’Don’t Ever Study Mathematics Too Much

by Han Chang Soo

47 Thi Th Y M D D i47 Things That You Must Do During

Elementary School by So Jun-Gae

M U i dli S i it O td M I t lliMy Unyiedling Spirit Outdoes My Intelligence

by Bak Won-Hui

Personal Financial Books

How to earn or save money is always a market.The Habits of Happy Millionaires by HongThe Habits of Happy Millionaires by Hong Kyung-Min

Woman drinking Starbucks coffee vs. Woman buying Starbucks shares by Kim Hee-Jung

A Penny Economy by Chang Soon Wook

Li Fi i Literary Fiction We are trying to open the Korean literaryWe are trying to open the Korean literary

works

k t i T i It i j t b i imarket in Taiwan. It is just a beginning…

My Sweet City by Jeong Yi-Hyun

We promoted it with

the TV drama when it was

broadcasted in Taiwan.

Jeong Yi-Hyun in Taiwan

Crown coped with TaipeiTaipei

Book Fair Foundation and

Korea Literature Translation

Institute to have a forum in

TIBF. The famous hostess

Chu Wei Yin is also Crown’s

h

TV Tie-insKorean TV drama is a strong media in manyKorean TV drama is a strong media in many

countries.

We called it “Han Liu” (Korean Wave)We called it Han Liu (Korean Wave).

Mianesineyo: fictions, comics, notebooks and stickersstickers.

Emily Chuang

Taiwan’s Population: 23 millionsPublishing Houses 1 700Publishing Houses: 1,700 Publishing Titles per year: 41,000

l lLocal: 74%; Translation: 26%

Publishers to Distributors: 20% to 35 % offBook Discount for Readers 5% up to 25% offBook Discount for Readers: 5% up to 25% offPublisher’s Profitability: 15%

dReturned copies: Up to 40%

Bestselling Authors: 45% Local; 55% Foreign

Selling Titles: 45% new; 55% old

Not many huge bestsellers (sales figures over y g g100,000 copies) but more books sold over 10,000 copies.10,000 copies.

Work with Chinese publishers to expandChinese publishing world and create moreChinese publishing world and create morepossibilities.

Prepare for joining E-marketp j g

Publication Annual 20099Annual Report of Books.com.tw 2009Kingstone’s Reading Trend Report 2009