TAILORING YOUR DOUBLE OPT-IN EMAILS - Amazon S3 · 2018-04-11 · Key takeaways from today’s...
Transcript of TAILORING YOUR DOUBLE OPT-IN EMAILS - Amazon S3 · 2018-04-11 · Key takeaways from today’s...
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TAILORING YOUR DOUBLE OPT-IN EMAILS
14 February 2018
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AGENDA1. DOUBLE OPT-IN MECHANISM 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS
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GUESTFOLIO DOUBLE OPT-IN‘Express’ consent through Guestfolio sign-up form
DOUBLE OPT-IN EMAIL HELP ARTICLE → http://help.guestfolio.com/article/442-double-opt-in-email
‣ In some countries, ‘Express’ consent is the law
‣ ‘Express’ consent means you can market to subscribers indefinitely until they withdraw their consent
‣ Avoid bogus subscriptions
‣ Helps maintain a healthy subscriber list
SUBSCRIBER STATUS Subscriber Profile shows the status of each subscriber, e.g. ‘Express Consent’, ‘Implied Consent’
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DOUBLE OPT-IN MECHANISMHow does it work?
SIGN UP FORM Subscribers sign-up through the Guestfolio form on hotel’s website
1
DOUBLE OPT-IN EMAIL Subscribers receive an email to confirm their subscription
2
CONFIRMATION PAGE Subscribers receive confirmation after clicking on subscription confirmation link
3
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AGENDA1. DOUBLE OPT-IN MECHANISM 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS
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DEFAULT DOUBLE OPT-IN EMAILDefault email when no custom double-opt in email is built
EXAMPLE OF DEFAULT DOUBLE OPT-IN EMAIL Colours and branding are based on Mobile Concierge branding
TO MODIFY BRANDING → On Guestfolio, go to ‘Mobile Concierge’ → ‘Branding styles & colors’
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DOUBLE OPT-IN EMAIL BUILDERCustomization options to tailor your messaging
‣ Content and messaging
‣ Style and design
‣ Use pre-configured Automated Email template
‣ Support for languages
DOUBLE OPT-IN EMAIL HELP ARTICLE → http://help.guestfolio.com/article/442-double-opt-in-email
DOUBLE OPT-IN BUILDER Customize your double opt-in emails like any other type of email
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DEMO
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AGENDA1. DOUBLE OPT-IN MECHANISM 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS
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GUESTFOLIO SIGNUP FORMCapture and store subscriber data in your Guestfolio account
SIGNUP FORM HELP ARTICLE → http://help.guestfolio.com/article/32-how-do-i-get-people-to-sign-up-to-my-newsletters
‣ Choose from three options: Basic, Hosted and Advanced
‣ Customizable to your website’s branding
‣ Support for languages
‣ Double Opt-In email confirmation
SIGNUP FORM BUILDER Create customizable signup forms for your website and store subscriber data in your Guestfolio account
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GUESTFOLIO SIGNUP FORMExamples of each option
BASIC Capture email address only
A
HOSTED Signup form hosted by Guestfolio with First Name, Last Name and Email address fields
B
ADVANCED Highly-customizable. Add more fields like City, Country, Languages, Interests
C
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DEMO
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AGENDA1. DOUBLE OPT-IN MECHANISM 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS
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Built by Guestfolio clientsCLIENT SHOWCASE
ENGLISH FORM PORTUGUESE FORM
VIL A VITA PARC ALGARVE, PORTUGAL
vi lav itaparc .com
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Built by Guestfolio clientsCLIENT SHOWCASE
RANCHO SANTANA POPOYO, NICARAGUA
ranchosantana.com
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Built by Guestfolio clientsCLIENT SHOWCASE
AMBERLEY CASTLE WEST SUSSEX, ENGL AND
amberleycast le .co .uk
FORM ON HOME PAGE
POP-UP FOR ADDITIONAL SUBSCRIBER DETAILS
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Key takeaways from today’s webinarRECAP
‣ Get Express Consent so you can market to the subscriber indefinitely
‣ Double Opt-In email ensures your list contains qualified subscribers
‣ Including subscriber Interests and Language on your signup form allows you to create highly-targeted lists for your campaigns
‣ The Guestfolio Signup Form can be tailored to maintain brand consistency with your website
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THANK YOU!