TAILOR MADE EVENTS – LIVE STREAMING24

INTRODUCTION

The current health emergency has produced an important impact on the life ofItalian companies, which will have to reinvent themselves to face new importantchallenges, not only in terms of production but also of communication.

It is necessary not to stop and continue to communicate to the stakeholders,strengthening the image of entrepreneurial realities that are always protagonistson the market and ready to restart to support the country's economic recovery.

24ORE Eventi has designed new formats for the creation of digital events, inorder to help companies - in this moment that has led to big changes - to spreadthe topics of interest in collaboration with the editorial offices of Il Sole 24 ORE.

CONCEPT AND FORMAT

The new concept involves the creation of a live event broadcastlive from a TV studio via a platform that allows remote recording,connection and interaction of the public.

Program: Individual interventions will alternate withpresentations of studies or research, round tables, any pre-recorded interventions. A Q&A session may be scheduled.

Speakers: The moderator journalist will be present at the TVstudio, as well as the speakers. However, it will be possible forconnected speakers to intervene remotely.

Length: about 2 and a half hours

Fruition: the use of the event via platform is subject to userregistration

INTERACTIVE PLATFORM

(*) THE NUMBER OF USERS CONNECTED AT THE SAME TIME IS UNLIMITED

Through digitalization in streaming and with the help of a virtual direction thatcoordinates the interventions of the speakers and moderator of the event, it ispossible to transform live events into interactive streaming events, guaranteeingthe continuity of the experience of the initiatives of Il Sole 24 Ore.

Subscribers to the event will have access to a specific section / entry pagecontaining the customized player, with which connected users can enjoy a cross-screen and cross-device video stream, with real-time optimization on the contentdisplay.

The streaming flow will allow the scheduled insertion of video materials anddetailed images of the speakers' speeches.

o CONNECTION OF THOUSANDS OF USERS AT THE SAME TIME (*)o CONNECTION OF ALL REMOTE SPEAKERS WHEREVER THEY ARE, IN ITALY OR

ABROADo Q&A SESSION (CHAT WITH MODERATOR)o LAUNCH OF SURVEYS TO ALL CONNECTED USERS

ORGANIZATION

o Set up of a TV studio

o Filming will be guaranteed by digital direction with HD

cameras

o There will be a theme song at the opening of the program

and one at the end with the end credits

o All guests will be accompanied by a short musical break

o It is possible to connect guests remotely, via platform

o Each speaker during the speech can be accompanied by an

animated contribution of slides or videos

ADVERTISING/PRINTN. 2 advertising on Il Sole 24 OreHalf Page format (63 modules, 233x360)

WEB AND DIRECT MARKETINGDedicated Landing page with presentation and programN. 3 Direct E-Mail Marketing (DEM) with profiled target from Il Sole 24 Ore database

BRAND AWARENESS ON SITEOn site logo visibility on:o Scenographyo Opening themeo Credits

DIGITAL CAMPAIGNBanner on site www.ilsole24ore.comBox format (300x250) – about500,000 impressionLength: 1 week pre-event

COMMUNICATION – 24 ORE GROUP

SOCIAL MEDIA4 weeks of communication on the social channels of the entire Facebook network to maximize the reach of the message, reaching the target audience.

BRAND CONNECT4 weeks of communication by inserting the news with the link to the streaming event page in the different sections of the Ilsole24ore.com website.

MARKETING MIX WITH VISIBILITY OF PARTNER LOGOS

http://www.ilsole24ore.com/

ILSOLE24ORE.COM – Video section

The video of the event will be published in the events area in the video section of the Ilsole24ore.com website

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ECONOMICS

Any interventions by pre-registered speakers are excluded from the price

Starting from€ 50,000

o Moderation by a journalist of Il Sole 24 Oreo Work agenda shared between Sponsor and editorial staffo Sponsor's logo on the communication supporting the evento Sponsor's logo in the opening and closing of the evento Insertion of a client commercial (30”) during the sessiono Scenographic setting

KEY PERFORMANCE INDICATORS

To maximize the effectiveness and quality of the service, the initiative will be monitored through the following key indicators:

o Registration and teaser campaign:o Number of registered users

o Participation in the live event:o number of users connected during the event (total and peak)o average display lengtho call to action with moderate chat and / or polls

o Leads supply:o file containing the leads who have given their consent of using data to

the Partners of the event

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