Tagby Presentation (ENG)
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Transcript of Tagby Presentation (ENG)
Social Marketing Everywhere
Who are we ?
Social marketing services for physical places
Former digital and communication experts
Global mindset
Start-up founded in 2011 1
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Our mission
Generate a new vision for people in physical places
Consider them as potential ambassadors of your brand
Valuable visitors
Instantly, to hundred of friends or work relations, they have the power to represent your brand and advocate your products.
The name of the game: be on their wall
The visitor of a fair or trade show
The participant to an event The fan at a concert
The customer in an hypermarket, a small shop, a hair dresser or a restaurant
The employee in his Company The student at school
The tourist in a Theme park or a Museum
Our approach
Build on the new ‘social’ behavior of the consumer
Generate occasions to share
Arouse the need to share
Create and invent new social experiences Promote digital sharing without imposing it
Smooth the posting process Plug and play
reassure: respect of the wall, full control of privacy
Our solution
3 technological pillars
Interactive connected screens
The RFID/NFC log-in
The marketing platform
To create social experiences
To enable posting
To control and manage promotional operations
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3 technological pillars
1- Interactive screen
From a tablet... Enable internet connection Camera / touch screen techonlogy Nfc/Rfid reader (Android)
...or any other kind of connected screen Giant screen IOS / Android / Windows
Dynamic broadcast «digital signage» A ‘real’media Endless possibilities Branded messages broadcasted
3 technological pillars
2- The FB-RFID log-in
Key moment of the process: The association between a RFID card (or an other tool) and a Facebook account, which enables: 1. to Access the Facebook account of the user (names, mail,…) 2. to Generate a personalized message from the profile 3. to Publish a message from the screen to the FB wall of the user 4. to Trigger a specific offer or any other kind of marketing activity (loyalty card, mailing,
couponing…)
5. Data collection of user’s Facebook profile
Once registered, the user just have to tag his card to benefit from all the social activities.. As easy as one click!
3 technological pillars
2- the FB-RFID log-in
Other log-in tools RFID: Bracelet Loyalty card Sticker Business card Key-ring Cellphone Bar code: Loyalty card Tickets to a fair or a show Other: Digital prints Facial recognition …
Original platform: Facebook B2C brands - International Extension to Twitter B2B et B2C bloggers and influencers Soon: LinkedIn B2B Company social network projects as Jive or Yammer
Social network project B2C Renren in China
Other social network
3 technological pillars
2- the FB-RFID log-in
3 technological pillars
3- marketing platform
Conception of the social animation
Screen administration
Campaign management
Marketing exploitation
Statistics - Compare store activities - Track visits of clients in store - Export data XLS - Gold mine of in store data Facebook report: One dedicated application per customer Ability to build campaign based on collected data «Opt-in» management
Dedicated interface for analysis
Examples
Store opening: Louis Vuitton (Singapore)
Public fair:
Babyland (Tel-Aviv) Corporate retreat:
Fondation Roche, Securex (Brussels) Promotional event
J&B Whisky, Disney, Deezer Retailer channel
Optic Duroc (France) Operational activity
Kia, Longchamp, Mercedes
...
SDK* to go deeper
*Simple Development Kit
Survey
Game
B2B fair
Major retailers
Theme park
Museum
Hotels
Brand employee
YOUR PROJECT
Satisfaction study
Wining moments
Networking via Linkedin
Brand screens
Treasure hunt
Favorite pieces
Postal card
Employee ambassador
A new communication chanel: Phygital
Increase
Loyalty
Recruit
Integrate
Develop
Spread
‘real fans’in your physical space who advocate for you
in the right target group: friends of ‘real fans’ have the same profile than your current customers
targeted and controlled messages
marketing mechanisms to drive recruitment and loyalty
a behavioral profile of your clients based on Facebook data and enriched from digital publications
Business cases To each business its social marketing
Events
Projects: Product, film or collection launch Store opening Network animation …
Goals: Increase visibility of the event Ad a digital dimension Get a better understanding of the participants
Levers: Social status: be a part of the «Happy few» or «VIP» Innovate: generate curiosity Gamification: entertain the visitor, interact with his friends
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J&B Whisky
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Hand out of a bracelet at the entrance (with RFID)
Registration on Facebook, authorization of the application and LIKE on the Fanpage J&B before joining the party
Post on your FB wall by scanning his bracelet In front of the digital terminal Predifined message On each terminal
Event shared live With his friends
Results analysis by the brand via both the TagBy platform and the Facebook fan pages
Fairs
Projects: Exhibitors Fair and trade shows organizers Public and professionals
Goals: Ad a digital dimension to the fair and or to each booth (B2C) Increase the number of contact Generate interest and curiosity
Levers: Social status: value the participation to the Fairs, build credibility expertise Ease access to information and relations with exhibitors Find his friends (B2C) or professional networks (B2B)
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The Babyland Fair
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Hand out of a bracelet At the entrance (with RFID)
Registration on Facebook Authorization of the application
Pictures taken on the brand booths. Tag in front of Digital display with messages
Share on Facebook Results analysis by the organizer and for each brand that partnered
Retailers
Projects: Malls Shops and channels Hair dressers, SPA,… Hotels, Restaurants Theme parks, Museum, Points of interest, Cruise
Goals: Understand the visitors Increase loyalty among customers Recruit their friends
Leviers: Social status: VIP, Narcissism, need to be appreciated, share good tips Personal interest: Discount, coupon, loyalty points, gifts,…
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Optic Duroc
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Hand out of a loyalty card at the entrance of the shop (with RFID)
Post on the wall of the client by tagging the card - Message (to benefit from the promo) - Photo (for advices)
Share experiences with friends
Analyse results by the brand via the Tag’by platform (details by store)
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Registration on Facebook, authorization of the application
Contactez
Joël Bloch - [email protected] Tel: +33 1 44 54 53 82 Mob: +33 603 02 57 52
Jean-Yves Boublil – [email protected] Tel: +33 1 44 54 53 83 Mob: +33 611 08 20 69
Find our videos: www.youtube.com/tagbysocial