• To create media and public awareness aboutTiger Asset Management

• To deliver key messages and values to public through media

• To introduce company top managers to mass media

• To make Tiger speakers most quoted by mass media

• To ensure regular media appeals on behalf of business and social media

• Low level of media knowledge about Joined Investment Institution (JII)• Public and media are prejudiced against market

and players

• Low communication activity of other players in previous years

• Low interest in the market from the side of regional mass media

• Negative situation on Ukrainian fund market

• Openness in media communication

• Proactive position in communication

• Work in accordance with communication strategy

• Various speakers for various topics and mass media

• Analytical and educational informationsynergy

• Active work with regional mass media

• Implementation of different PR-instruments

April 15

• Tiger brand

presentation to

business and

marketing media

(Together with Fitch)

April - May

• interview with top

managers of the

company

• personal meetings with

Mass Media

June

• weekly comments of

companies’ analytics for

print media

•comments for on-line

resources, news

agencies

June - July

• commercial start of a

company – presentation

in Kiev

• opening of regional

offices

• educational seminars

for the representatives

of regional mass media

July - August

• interview in regional

media

• participation in round

tables with regional

media

• preparation of author’s

articles for regional

media

• analytics’ comments

for the regional media

June - August

• TV interview

• informal meetings with

social and political mass

media

• educational press

releases about Joint

Investment Institute

April 15

• Tiger brand

presentation to

business and

marketing media

(Together with Fitch)

April - May

• interview with top

managers of the

company

• personal meetings with

Mass Media

June

• weekly comments of

companies’ analytics for

print media

•comments for on-line

resources, news

agencies

June - July

• commercial start of a

company – presentation

in Kiev

• opening of regional

offices

• educational seminars

for the representatives

of regional mass media

July - August

• interview in regional

media

• participation in round

tables with regional

media

• preparation of author’s

articles for regional

media

• analytics’ comments

for the regional media

June - August

• TV interview

• informal meetings with

social and political mass

media

• educational press

releases about Joint

Investment Institute

April 15

• Tiger brand

presentation to

business and

marketing media

(Together with Fitch)

April - May

• interview with top

managers of the

company

• personal meetings with

Mass Media

June

• weekly comments of

companies’ analytics for

print media

•comments for on-line

resources, news

agencies

June - July

• commercial start of a

company – presentation

in Kiev

• opening of regional

offices

• educational seminars

for the representatives

of regional mass media

July - August

• interview in regional

media

• participation in round

tables with regional

media

• preparation of author’s

articles for regional

media

• analytics’ comments

for the regional media

June - August

• TV interview

• informal meetings with

social and political mass

media

• educational press

releases about Joint

Investment Institute

April 15

• Tiger brand

presentation to

business and

marketing media

(Together with Fitch)

April - May

• interview with top

managers of the

company

• personal meetings with

Mass Media

June

• weekly comments of

companies’ analytics for

print media

•comments for on-line

resources, news

agencies

June - July

• commercial start of a

company – presentation

in Kiev

• opening of regional

offices

• educational seminars

for the representatives

of regional mass media

July - August

• interview in regional

media

• participation in round

tables with regional

media

• preparation of author’s

articles for regional

media

• analytics’ comments

for the regional media

June - August

• TV interview

• informal meetings with

social and political mass

media

• educational press

releases about Joint

Investment Institute

April 15

• Tiger brand

presentation to

business and

marketing media

(Together with Fitch)

April - May

• interview with top

managers of the

company

• personal meetings with

Mass Media

June

• weekly comments of

companies’ analytics for

print media

•comments for on-line

resources, news

agencies

June - July

• commercial start of a

company – presentation

in Kiev

• opening of regional

offices

• educational seminars

for the representatives

of regional mass media

July - August

• interviews in regional

media

• participation in round

tables with regional

media

• preparation of by-lined

articles for regional

media

• analytical comments

for the regional media

June - August

• TV interview

• informal meetings with

social and political mass

media

• educational press

releases about Joint

Investment Institute

April 15

• Tiger brand

presentation to

business and

marketing media

(Together with Fitch)

April - May

• interview with top

managers of the

company

• personal meetings with

Mass Media

June

• weekly comments of

companies’ analytics for

print media

•comments for on-line

resources, news

agencies

June - July

• commercial start of a

company – presentation

in Kiev

• opening of regional

offices

• educational seminars

for the representatives

of regional mass media

July - August

• interview in regional

media

• participation in round

tables with regional

media

• preparation of author’s

articles for regional

media

• analytics’ comments

for the regional media

June - August

• TV interviews

• informal meetings with

social and political mass

media

• educational press

releases about fund

market

April 15

• Tiger brand

presentation to

business and

marketing media

(Together with Fitch)

April - May

• interview with top

managers of the

company

• personal meetings with

Mass Media

June

• weekly comments of

companies’ analytics for

print media

•comments for on-line

resources, news

agencies

June - July

• commercial start of a

company – presentation

in Kiev

• opening of regional

offices

• educational seminars

for the representatives

of regional mass media

July - August

• interview in regional

media

• participation in round

tables with regional

media

• preparation of author’s

articles for regional

media

• analytics’ comments

for the regional media

June - August

• TV interviews

• informal meetings with

social and political mass

media

• educational press

releases about fund

market

• In July Tiger Asset Management was mentioned 180 times by media

• Tiger Asset Management commented almost all publications about Asset Management in Ukraine

– Most of comments were requested by Mass Media itself

• According to the media monitoring, conducted by ComInform, TigerAsset Management became in July

–most media active company on asset

management market

• Tiger was recognized by ComInform as most resonant company

• From May till August Tiger Asset Management was mentioned more than 500 times in mass media

– Almost all publications are of a neutral or positive character

• Daily comments for news agencies and business

magazines

– Analytics, top management

• Weekly requests for the comments

– Analytic, education, etc

– Press, TV, on-line editions

• Regular invitations to participate in special

projects, round tables, professional market discussions

• Recommendations from the side of

other market players to turn to Tiger for information