TADSummit, Temasys Keynote: Marketing to Developers is Bloody Hard! Chip Wilcox, CMO Temasys

Why Marketing to Developers is Bloody

Hard!

Custom apps will become ‘communication-core.’Experiences will be built around audio, video, chat and data

exchange, to solve big problems in unique ways

Few developers have the ability to build these

apps. Until recently this also required deep expertise, large

teams and years of development time.

Our RTC “CPaaS” addresses this massive

opportunity.We enable developers to easily embed real-time interactions

in apps using WebRTC and other technologies.

OUR HYPOTHESIS

2TEMASYS COMPANY CONFIDENTIAL

WEBRTC EVOLUTION: REACHING CRITICAL MASS

Simulcast

VP8(1080p)

H264 + RTCP-FB

WebRTC

VP9, H.265, SVC

Vid

eo P

erf

orm

ance

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

‘Good Enough’ Performance / Quality

Customer Wins


GLOBAL CUSTOMERS (SAMPLE)


DON’T. SELL. ME. TECH.

Camera, speaker and mic

handling

Offer/Answer for send/receive

media and data

Render audio and video in

browsers

Any Device – SDKs for web, mobile, and more

Any Browser – IE and Safari Plugin, Safari 11 & Edge

Any Scale – PoC to web-scale overnight – no stress

Maximum Flexibility – “No-constraint” APIs for customization

Intuitive – Abstraction layers for ease of manipulation

Signaling & Call Control – Flexible, feature rich protocols

NAT/Firewall Traversal – Global TURN services

Multiparty and Escalation – Multiple peers and streams, add /

remove features with very little coding

Screen sharing – collaboration, complete forms, x-rays

Advanced data channel – multi target file sharing

Recording – store and share sessions

TEMASYS VALUE-ADD

APP Temasys makes it useful, and easy to

use.

WebRTC provides the

basics…


SHOW. ME. SOLUTIONS.

“COMMUNICATION-CORE” APPSExperiences Built Around Communication


TEMASYS COMPANY CONFIDENTIAL 10

Jump Start Your Prototype!

• Sign up for a Temasys account

• Set up your first app key

• Download our ready-to-use sample apps

• Sub your app keys into the sample app

config file placeholders

https://github.com/Temasys

Jump Start Your Prototype!

• Get a Temasys account

• Cut & Paste A Little Code

• Go Build Your Business!

https://temasys.io

FINDING DEVELOPERS

Go where they are. It’s like playing hide and seek with a real pot of gold at the end of

the rainbow.

SHOW ME THE MONEY



How it really works.

What we say it does.

Fireman catching a person jumping out of window?

BE THERE WHEN I NEED YOU


Need an image for this.

BUILD A STRONG COMMUNITY


Build a community


It’s all a big balancing act.

Chip WilcoxProduct

E: [email protected]

US: +1 (347) 440-4700

SG: +65 8118 9483

Embed Real-Time

Communication

Any App | Any Device | Any

Scale

TADSummit, Temasys Keynote: Marketing to Developers is Bloody Hard! Chip Wilcox, CMO Temasys

Technology

Transcript of TADSummit, Temasys Keynote: Marketing to Developers is Bloody Hard! Chip Wilcox, CMO Temasys