Arx.net Re-inventing VAS for MNOs TADSummit
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Transcript of Arx.net Re-inventing VAS for MNOs TADSummit
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CLOUD
RE-INVENTING VALUE ADDED SERVICES FOR MNOS
CHRIS BOURLIS
DIRECTOR OF APPLICATIONS & SERVICES
ARX.NET SA
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CLOUD
MOBILE VAS TRENDS
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CLOUD
Ovum
Research
USD,0
USD75,0
USD150,0
USD225,0
USD300,0$ B
ILLIO
NS
MOBILE BROADBAND, MESSAGING & VAS REVENUES, 2009-2016
Mobile VAS Messaging Mobile Broadband (exl. 2G access)
Broadband
Mobile VAS
Messaging
GLOBAL MVAS REVENUE OUTLOOK
MVAS JUST FLATLINED….
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CLOUD
Ovum
Research
USD,0
USD1125,0
USD2250,0
USD3375,0
USD4500,0
$ M
ILLIO
NS
REGIONAL REVENUES FROM MOBILE VAS, 2009-2016
Midle East Eastern Europe Western Europe LATAM North America Africa
Middle East
LATAM
Western Europe
North America
Africa
Eastern Europe
MOBILE VAS BY REGION
MVAS IS DECLINING IN MATURE MARKETS
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CLOUD
OTT CLOUD SERVICES
Ovum
Research
USD,0
USD7500,0
USD15000,0
USD22500,0
USD30000,0
2009 2010 2011 2012 2013 2014 2015 2016
$ M
ILLIO
NS
PAID APPS vs MOBILE VAS, 2009-2016
Mobile VAS End User Revenues From Paid Applications
MOBILE VAS
APPS
MORE SERVICES GO OTT
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CLOUD
MVAS & SMART PHONE ADOPTION
MVAS
2009 2012 2015 2018
SmartPhone
Price
Cloud
MVAS REVENUESLOWEST SMARTPHONE
PRICECLOUD REVENUES
MVAS FALLS AS SMARTPHONE PRICES DROP !!!
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CLOUD
ENTER THE CLOUD
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CLOUD
THE CLOUD SERVICES ERA
LEGACY SMARTPHONE
CONTENT PAID FREE MOSTLY
DATA NO DATAPLAN DATAPLAN
BILLING MOBILE BILLINGIN-APP / CREDIT
CARD
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CLOUD
THE BATTLE FOR SUBSCRIBER LOYALTY
PERSONAL DATA = LOYALTY
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CLOUD
REMEMBER!
TO WIN A BATTLE YOU HAVE TO…
SHOW UP!!!
FIGHT FROM HIGH GROUND
FIGHT WHEN ENEMY IS WEAKESTSUN TZU
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CLOUD
BEST TIME TO PICK A FIGHT!
MOBILE BILLING
ZERO RATED DATA
BUNDLING
LOCALY HOSTED
NOW! WHILE YOU HAVE ALL THE BIRDS!
ACCESS TO
CUSTOMER
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CLOUD
CLOUD SERVICES RE-INVENTED
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CLOUD
PHONE4KIDS
TARGET MILLIONS
OF NEW SUBSCRIBERS !!!
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CLOUD
PHONE4KIDS VIDEO
Click to watch on youtube…
http://www.youtube.com/watch?v=7LS68tDvtGo
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CLOUD
KIDS AND TEENS MARKET SEGMENT
SECURITY
10-15% OF WORLD POPULATION ARE 7-13 YEARS OLD
MOBILE ENTRY AGE IS 12 YEARS OLD AND FALLING
PARENT CONCERNS
LOWERING THE ENTRY AGE BY 2 YEARS = 3-5% NEW SUBSCRIBERS !!!!
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CLOUD
ITS EASY !!!
GET ANY ANDROID PHONE
DOWNLOAD THE APP
1.
2.
CHOOSE A THEME3.
CHOOSE SECURITY SETTINGS4.
LOCK THE PHONE5.
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CLOUD
TAKE FULL CONTROL VIA WEB OR PARENTAL APP
WHITELIST CONTACTS FOR CALLS & SMS!1.
IN REAL TIME…
ALLOW / BLOCK APPLICATIONS & SET LIMITS!2.
SAFE BROWSER & SAFE VIDEO PLAYER!3.
LOCATION & GEO-FENCE ALERTS!4.
FULL USAGE INFORMATION & BATTERY STATUS!5.
SEE PHOTOS KID HAS TAKEN!6.
LOCK PHONE WHEN STOLEN!7.
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CLOUD
KIDS APPLICATION
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CLOUD
PARENTAL CONTROL INTERFACE
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CLOUD
WEAREFAMI.LY
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CLOUD
WHITE MOBILE CLOUD
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CLOUD
WHITE MOBILE CLOUD VIDEO
Click to watch on youtube…
www.youtube.com/watch?v=oFcOmVRyYsM
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CLOUD
APP CLIENTS
WEB INTERFACE FOR USERS
ADVANCED CONTACTS MANAGER
Content Sharing
Multiple Devices
Contacts Sharing
Restore & Backup
Fully Branded
Single Sign-On
WEB ACCESS
REAL TIME SYNC & STORE
Contacts
Music
Photos
Videos
Documents
Messages
WHITE MOBILE CLOUD
CALENDAR CONTENT VIEW
ALBUM CREATOR
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CLOUD
BENEFITS
FREEMIUM Cloud Services Offer
Lock-in Users & Reduce Churn
Escape Price competition!
Great Opportunity for Marketing
Control their Data Bill
Enjoy increased storage
Migrate phones easily
Easily Share content
Sync between devices
SUBSCRIBERS MNOS
WHITE MOBILE CLOUD
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CLOUD
MOBILE APPLICATIONS
FOR IOS, ANDROID AND WINDOWS PHONE
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CLOUD
WEB INTERFACE
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CLOUD
HOME PAGE – TIMELINE
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CLOUD
PHOTO VIEW & SHARING
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CLOUD
VIDEO VIEWER & MUSIC PLAYLISTS
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CLOUD
EASY ALBUM CREATOR AND VIEWER
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CLOUD
ADVANCED CONTACTS MANAGEMENT
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CLOUD
CALENDAR VIEW OF CONTENT
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CLOUD
LOCATE PHONE & REMOTE WIPE DATA
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CLOUD
WHERE IS THE MONEY?
MOBILE OPERATOR
10MILLION SUBSCRIBERS
15 USD ARPU
WHAT IF 10% OF SUBSCRIBERS REMAIN
FOR ONLY 1 EXTRA MONTH BECAUSE
OF CLOUD SERVICE PERSONAL DATA?
BASIC
ASSUMPTION:
THIS TRANSLATES INTO
15 USD X 1 M = 15.000.000 USD
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CLOUD
PARTNERING WITH HUAWEI
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CLOUD
INTEGRATION
Minimum Effort for MNO
New Versions out-of-the-box
compatible with SDP
Easy Integration to MNO
- Billing
- Provisioning
- Messaging
- other systems…
Huawei on site support
Plug & Play
RELIABILITY
Partners supported by
MNO/HUAWEI team
24x7 support
High Availability
SUPPORTED BY MNO
SPEED
Goto Market in less than 90 days
Access to many countries
ULTRA FAST TIME TO MARKET
PARTNERING WITH HUAWEI
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CLOUD
THANK YOU!
ARRANGE A
DEMO NOW