Tablet Trends

Lou Powell@vanicklou

Rand Tablet (1964)

Digital Graphic 15 (1972)

Apple Graphics Tablet (1979)

GridPad (1989)

NCR Systems 3125 (1991)

AT&T EO PC (1993)

Newton Message Pad (1993)

Zenith CruisePad (1995)

Fujitsu Stylistic 2300 (1998)

Compaq Tablet (2001)

Microsoft Smart Display (2002)

Motion Computing LS800 (2005)

Axiotron Modbook (2007)

iPad (2010)

January 27, 2010 Steve Jobs introduces the iPad at a Press Conference

iPad GrowthiPad Growth

The iPad is the fastest ever consumer device to achieve

$1 billion in sales.

-Yudu Media

• Ubiquitous Internet Access

• Internet Information sources are now essential

• Ubiquitous WiFi

• High Speed Data Access over Cellular

• iPhone set the stage for user experience (gesturing)

Why now?Why now?

The average price of tablets will decline from $423 in 2011 to $300 in 2013 and $263 in 2015 with nearly 295 million tablets sold.

-Gartner

Source: http://www.gartner.com/it/page.jsp?id=1278413

Tablets as % of PC SalesTablets as % of PC Sales

Top 5 Internet Tablets 2011

1. Motorola Xoom Android Internet Tablet

2. Apple iPad 2 Internet Tablet

3. Viewsonic gTablet Android Internet Tablet

4. Superpad Android Internet Tablet

5. Samsung Galaxy Tab 10.1 Internet Tablet

As of August 2011

iPad Top UsesiPad Top Uses

Source: comScore Inc.

Android Tablet Top UsesAndroid Tablet Top Uses

Half of all tablet owners use their devices to purchase items online

-Forrester

More than half of US consumers who own both a tablet and a smartphone say they prefer to shop via the tablet.

-Forrester

Retailers say that 20% of their mobile shopping traffic comes from tablet users

-Forrester

Women are AdoptingWomen are Adopting

Source: NielsenWire

eReader and Tablet Age eReader and Tablet Age DemographicsDemographics

So Lou…

What do I do with all of that?

• Tablets are replacing desktops as information consuming devices

• There are no age or gender boundaries

• Moore’s Law (They will become faster and cheaper, but not smaller)

• Create mechanisms will continue to improve

The FactsThe Facts

Where do I start?

• Detect tablets and give an expected experience

• Finger, NOT Mouse! Integrate common gestures into your site

• Horizontal not vertical

• eZine format

Optimize Your WebsiteOptimize Your Website

So Lou…

What about Apps?

• Kayak

• PhotoShop Express

• Evernote

• Wunderlist

• Penultimate

• iWork Suite

• Good Reader

Existing AppsExisting Apps

• Video Cookbook

• Desktop Connect

• LogMeIn

• Dropbox

• iTranslate

• Pages

• Flipboard

• Business Productivity on the Go

• WiFi, Cellular, Light-weight, inexpensive

• Geo-Fencing

• Emersion Workforce

Build Your Own AppBuild Your Own App

Thank you!