Table of Contents

I. Organizational Overview/ Vision Page 1II. Corporate Mission Statement Page 3III. One to Ten year plan Page 4IV. Employment policies Page 6V. Management Style Page 18VI. Communication Style Page 19VII. Detailed organizational Structure Page 20VIII. Products and/or services Page 23IX. Culture of the organization Page 26X. Staff & Volunteer Benefits Page 31XI. Budget Page 36XII. Aesthetics Page 39XIII. Marketing Page 42

I. Organizational Overview/ Vision

• "COCA COLA VISION• To achieve sustainable growth, we have established a vision with clear

goals.

• Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.

• People: Being a great place to work where people are inspired to be the best they can be.

• Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

• Partners: Nurturing a winning network of partners and building mutual loyalty.

• Planet: Being a responsible global citizen that makes a difference.

II. Corporate Mission Statement

What Is A Mission Statement?• A mission statement is a written, easy-to-remember

sentence, or paragraph illustrating a business' purpose. It has one common function: to guide you and your employees in making critical decisions that effect the direction of your company.

• A mission statement identifies your company to its customers, vendors, the media and others that will be using or requiring its services or products. It is about providing solutions and adding value to your customers and market.

How-To Create a Mission Statement

• 1. Pick One Central Theme. The theme should be easy to understand, non-controversial, and translate into behavior that can gain support.

• 2. Communicate With Action. Demonstrate your commitment and follow through with conviction.

• 3. Focus On A Few Key Attributes Of Your Service Or Product.

• 4. Don't Rush The Process.

Key Points to Include:

• Statement of Purpose. What inspirational purpose appeals to higher values in both your employees and customers?

• Statement of Strategy. What is your business strategy, and how does it appeal to your employees and customers?

• Statement of Value. Identify values that form a link to the organization's strategy that employees can be proud of.

• Statement of Behavioral Standards. How does employee behavior relate to customer perception and value?

• Statement of Character. What is the organizational culture?

Examples:

Disney – "To make people happy“

Boeing – "To push the leading edge of aviation, taking huge challenges doing what others cannot do"

3M – "To solve unsolved problems innovatively"

III. One to Ten year planOrganizational Goals

• Where do you see your company at the end of the year?

• Where do you see your company in five years?

• Your goal should be a short bulleted list that identifies the short and long term aspirations of your organization.

IV. Employment policiesMaternity/paternity/adoption x • Working time and time off x • Equality and diversity x • Health and safety x • Pay x • Bullying and harassment x • Rewards, benefits and expenses x• Discipline/dismissal and grievance x • Measures to improve performance or manage change x• Use of company facilities, eg email, internet and phone use x• Training and development x• Working for another employer x• Patents and copyrights x• Confidential information x• Whistleblowing/protected disclosures x • Smoking, drugs and alcohol x

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V. Management Styles

• Autocratic: Leader makes all decisions unilaterally.

• Directive Democrat: Makes participative decisions ; closely supervises subordinates.

• Directive Autocrat: Makes decisions unilaterally; closely supervises subordinates.

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• Permissive: Leader permits subordinates to take part in decision making and also gives them a considerable degree of autonomy in completing routine work activities.

• Permissive Democrat: Makes decisions participatively; gives subordinates latitude in carrying out their work.

• Permissive Autocrat: Makes decisions unilaterally; gives subordinates latitude in carrying out their work.

VI. Communication Style

• Upward Communication• Downward Communication• Horizontal Communication

VII. Detailed organizational Structure

VIII.Products and/or services

• # 3.0 Services

• * Competitive Comparison• * Sales Literature• * Technology• * Future Services

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IX. Organizational Culture

Dimensions of Organizational Culture– Sociability– Power Distribution and Job Autonomy– Degree of Structure– Achievement Rewards– Opportunities for Growth– Tolerance for Risk and Change– Conflict Tolerance– Emotional Support

X. Staff & Volunteer Benefits

Medical PlansDentalVisionEtc.

XI. Budget (bplans.com) Operating Expenses Year 1 Year 2 Year 3Sales $1,644,606 $4,644,600 $9,000,000Direct Cost of Sales $575,611 $1,627,610 $3,150,000Production Payroll $468,406 $1,044,582 $2,040,000Total Cost of Sales $1,044,017 $2,672,192 $5,190,000Sales and Marketing Expenses Advertising/Promotion $32,892 $92,892 $180,000Production Expense $5,427 $15,327 $29,700Total Sales and Marketing Expenses $38,319 $108,219 $209,700General and Administrative Expenses General and Administrative Payroll $152,675 $193,000 $304,000Utilities $40,002 $120,000 $240,000Insurance $4,002 $12,000 $24,000Rent $0 $0 $0Total General and Administrative Expenses $488,331 $1,072,579

$2,023,312Other Expenses: Total Operating Expenses $526,651 $1,180,798 $2,233,012Net Profit $56,212 $593,708 $1,176,170

XII. Aesthetics• Floor Plan

• Use this floor plan along with the photographs spread throughout the site, in particular those at Features, to develop a feel for the place.

• Floor plan of Christian's of Bucks Point

• http://www.fishseddy.com/browse.cfm/4,1634.html

XIII.Marketing• # 4.0 Market Analysis Summary

• * Target Market Segment Strategy• o Market Needs• o Market Survey• * Service Business Analysis• o Competition and Buying Patterns• o Industry Marketing Overview: 1999• o Restaurant Industry Long-Term Future• o Meeting Tomorrow's Needs• o Main Competitors• o Business Participants

• # 5.0 Strategy and Implementation Summary

Group Activity

Establish guidelines for group operation.•What are your group norms?•What are your group values?

•What are things that would get a person dismissed from your group?

•What is your attendance policy?•What is your groups definition of time?•What is appropriate communication?