T2 - Process and Objective

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B103F Business

Communication I

Week 2 Tutorial

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Lesson Plan

Communication Objective

Communication Process

Gold Coin Bank

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General purpose

to inform

to persuade

to initiate action

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Specific purpose

a particular goal that you want to achieve

to inform

About what?

the arrangements of a work meeting

To whom?

coworkers

to inform the coworkers of the date, time and

venue of a work meeting

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Desired response

response that communicator desires from

audience to inform

specific

to inform the coworkers of the date, time and venue of a

work meeting

audience response

the coworkers will know/attend

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to persuade

What idea?

increasing the budget To whom?

The management

to persuade the management that it is necessary

to increase the budget

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to persuade

specific

to persuade the management that it is necessary toincrease the budget

audience response

the management will understand

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to initiate action

To do what?

pay overdue bills (in two weeks time) By whom?

the client

to get the client to pay his overdue bills in two

weeks time

from the senders perspective sender-centred

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to initiate action

specific

to get the client pay his overdue bills in two weeks time audience response

the client will pay his overdue bills in two weeks time

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Communication Objectives Specific communication objectives:

Communication channel

Target audience

Desired response from audience Can quantify anything that is measurable

e.g. specify the quantity of the product that you desire

Specify anything that is dated e.g. Each day, by next year, by 26th Oct 2012

As a result of (Commun icat ion channel), (Targetaudience)will (desired response from audience). e.g. As a result of this letter, the vendorwill exchange these

four boxes of defective supplies by the end of next week

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Exercise

Communication objective:

Communication channel

MemoTarget audience

Department heads

Audiences desired response Complete their budgets following the correct format Use Form 413

Submit budgets by 20 January

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Exercise Communication Objective

Specific communication objective:

As a resu l t of my memo, my department

heads w i l l complete their budgetsfo l lowing the co rrect format and using

Form 413 [and subm i t them to me] by

20 January.

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Communication Process(Gold Coin Bank)

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(physical and social)

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8 + 1 components

8 essential components

sender: information source

objective: purpose for communication

message: ideas intended to be sent

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Communication Process channel: form of communication

receiver: audience

interpreted message: ideas received

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effect/feedback: reaction of audience

environment: context e.g. social relationship,

physical environment

+ one undesirable component noise: barriers

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Rhetorical Model of Communication

8+1 components:

Objective

Sender

Message

Channel

Receiver

Interpreted messageEffect / Feedback

Environment / Context

Noise 19


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Gold Coin Bank SenderMarvin

Objective:

As a result of the face-to-face conversation,Raymondwill improve his work performance,

especially letter writing skills.

MessageMarvin is unhappy with Raymonds work

To advice Raymond how to improve his letter

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Gold Coin Bank

Channel

Speak face-to-face with Raymond

Receiver

Raymond

Interpreted message Raymond interprets the message as Marvin is not

being fair to him

Feedback

Raymond is rude to Marvin

Raymond refuses to accept his advice

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Gold Coin Bank ContextMarvins role and status in the company:

Supervisor of Raymond

General Manager

Marvins relationship with Raymond:

Raymonds uncle

Noise

The relationship between Marvin and Raymond

Difficult for Marvin to be firm with Raymond

False expectation of Raymond that his uncle will

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Rhetorical Model of Communication

8+1 components:

Objective

Sender

Message

Channel

Receiver

Interpreted messageEffect / Feedback

Environment / Context

Noise 23


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Gold Coin Bank

According to the Rhetorical Model of

Communication, Marvin is the sender and

Raymond is the receiver. The message which Marvin delivers is:

firstly, he is not happy with Raymonds

work; secondly, he wants to give Raymondsome advice on how to improve his

writing.

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Gold Coin Bank

Marvin speaks to Raymond in a face-to-

face meeting which serves as the channel

to convey his message. During the wholeconversation, Raymond only gives

negative feedback. He is rude to Marvin

and refuses to accept his advice.

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Gold Coin Bank

The communication context is Marvins

position as Raymonds superior, and he

has more power and higher authority. Atthe same time, he is Raymonds uncle, so

he is supposed to take care of Raymond.

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Gold Coin Bank

The main noise that hinders their

communication is the relationship between

Marvin and Raymond. The relationshipmay make it difficult for Marvin to be firm

with Raymond and cause Raymond false

expectation from Marvin thinking that hisuncle will protect him in all aspects.

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Questions and Answers

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T2 - Process and Objective

Documents

Transcript of T2 - Process and Objective