T P O T Overview Feb 10 Jd

The Penny On Trust is a registered charity number 1113804 1

introducing penny on

The Penny On Trust is a registered charity number 1113804

Jeremy Dent

Head of Digital Marketing


penny on is …

the single, most brilliantly simple way, of enabling effortless giving, at the point of sale

a universal fundraising brand designed to enable everyone to participate

a bar code and opt in choice for consumers everywhere

Our mission is …

to become the most ubiquitous and instantly recognisable fundraising brand in the world, for sustainable initiatives, by 2020


penny on supports …

Local and International sustainable initiatives that align with The Millennium Development Goals. The eight MDGs break down into 21 quantifiable targets that are measured by 60 indicators.

The Millennium Goals have been adopted by 189 nations and signed by 147 heads of state and governments.

penny on retail focus

The retail sector is a key area of focus for penny on because of its scale and influence with the public as a whole;

Source - UK Retail Futures 2011: Sector Summary, Datamonitor, BRC


In 2008 there were 293,510 retail outlets in the UK and more than a third of consumer spending went through shops

As of September 2009, the retail industry employed over 2.8 million people (This equates to 11% of the total UK workforce)

UK retail sales were approximately £287 billion in 2009 (which is larger than the combined economies of Denmark and Portugal)

The retail sector generates 8% of the Gross Domestic Product of the UK

Sales over the internet account for less than 4% of total retail sales, despite strong growth in recent years

penny on effortless growth

penny on has committed that 100% of penny donations, at the point of sale, will go towards funding sustainable initiatives, split equally between local and international programmes

Conservative forecasts show that to raise £1m over the next 3 years from penny donations requires only 300 stores to participate.

Retailers and manufacturers opting to match the consumer penny donation would triple the potential equating to £3m in 3 years.

Total number of retail stores participating(TPOT Business Plan Forecast)

622

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penny on at the point of sale


penny on went live in the Big Label department store in Chorley, Lancs in May 2009 and as at 30th Nov 09, 6% of retail transactions were attracting the penny

Franklins deli in Liverpool launched on 10th Dec with penny on as an integral part of their ethical values in action

The Catalyst Scientific Discovery Centre in Widnes will go live in March 10

Socks For Happy People has already put “penny on pack” and will be our first on-line retailer

Max Box has built penny on into their self service interactive kiosks as part of their national roll-out

Liverpool City Centre and Chester are in a race to be the first to adopt penny on citywide

In the last 6 months alone, the penny on team has achieved the following:

GSR = Global Social Responsibility

Growth cycle

1. Businesses invited to register and participate in BSPO which provides working capital for the campaign

2. Consumers invited to add a penny on which provides funds for investment in local and international development

3. NGO’s invited to apply for funds to enable development which in turn provides evidence for business cause-related marketing

1. Business support

2. Consumer inclusion

3. Sector

evidence

penny on sustainable growth


GSR

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The Penny On Trust (TPOT) has to be self sustaining to enable 100% of consumer giving to be allocated to MDG initiatives. Businesses Supporting Penny On (BSPO) is how we achieve that.

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Micro - emp <10 Small - emp < 50 Medium < 250


supporting penny on

Business Supporting Penny On (BSPO) underlines the effortless giving value of penny on. Businesses can register as a BSPO, pay a small registration fee of £20.20 and then donate one penny per day per employee.

Conservative forecasting shows that to raise £6m over the next 3 years from BSPO donations requires only 12,000 companies to participate

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penny on being supported

As at Dec 09, over 40 companies have signed up as BSPO’s including:

Business Networks, Creative Designers, Accountants, Solicitors, Retail Store Designers, Hotel Interior Designers, Exhibition

Designers, Virtual Office Assistants, Consultancies, Personal Development Specialists, Travel Consultants, Retailers +



Questions ?

[email protected]

www.pennyon.com

T P O T Overview Feb 10 Jd

Business

Transcript of T P O T Overview Feb 10 Jd