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Sunda

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VOL: 1 ISSUE 35 PRICE Re. ONE ONFeb. 15, 2009

Putting Heart and Soul of your Neighbourh

Alpha Tim esIt was Thursday

rning as usual for theopkeepers located at theNagar's Ranganathaneet when a posse oficemen along with them of about 150 civicff - workers, juniorg ineers , ass is tantg ineers , ass is tant

ecut ive engineers,ecutive engineers - from

wards, led by ansistant commissioner of

Kodambakkam zoneooped on the street, one

the prime shoppingations in Chennai. Fortyice personnel frommbalam and Soundarandianar Angadi policetions shut off the areah temporary barricades.

At least 16 smallops that had encroachedon the neighbouringmeswaram Street wereled down by the local

dy. At the end of the

exercise that lasted tillabout 3 pm, around 70%of the encroachmentswere bulldozed and fourlorry loads of debris ando t h e r w a s t e w e r eremoved and a 6 ft extrawidth was recovered.

"No sooner wasa case against the

encroachments filed inthe high court than thetraders were given timeto remove them on theirown. They were informedseveral times and thefinal deadline got overWednesday. So we wenta h e a d w i t h t h edemolition on Thursday,"a senior corporationoff ic ial to ld media.A l t h o u g h r e v e n u erecords show that thewidth of the road shouldbe 30.6 feet, traders hadencroached upon morethan six feet, sources

said.

I t was on lywhen six bulldozers andl o r r i e se n t e r e dRanganathan Street at8 am thatt r a d e r srealised thehow serioust h eauthoritiesw e r e i ngetting rid oft h eencroachme n t s .H o w e v e r ,the sight ofcorporationw o r k e r sr e d u c i n gtheir shopsto rubb lew a s t o om u c h f o rt h e m t od i g e s t .

M a n y

traders took over thedemolition, engaging

Ranganathan Street imbroglio

HC stays demolition drive of Chennai Corporatilabourers to removecarefully signboards,s u n s h a d e s a n dhoardings so as tominimise the damageand loss.

The situationq u i c k l y t u r n e dunpleasant, when smalltraders alleged that theywere being discriminatedagainst. M Murugan, atrader, said that onlys m a l l s h o p s w e r etargetted and severalmulti-storyed structureswere left untouched. "It isonly the small shops thatare asked to downshutters. The big mallsremain open and havebrisk business, despite

the chaos outside," S o

shopkeepers said sunshades weredemolished when wbeen pauing tax forshades too for many

With the Supreme court aM a d r a s H i g h granting a staypremature to commthe situation saofficial on condianonymity.

However round victory ftraders. It will benext month as to whave the last laugh.

-A

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What is the method of teaching that Baba

followed? Did He install any institution or a particular

way of thought for His followers to propagate? For that

matter, has there been any record of Sadguru Sainath

appointing anyone to continue what we conceive as

the mission He had set?Inscrutable are His ways! This is a famous

phrase from Nagesh Vasudev Gunaji's English

version of Shri Sai Satcharitha. It turns out to be true.

During His lifetime and after, Baba showed a peculiar

way of teaching and guiding His followers. He had

asked some to be more disciplined, perform rituals,

and undertake reading of sacred texts, while some

were asked to keep quiet or just wait. Some were

commended for their piety while some denounced for

their orthodoxy!

Baba seemed to have answers to the

innermost of the questions His followers had. He

seemed to have a certain way of giving "individualized

instruction" depending on one's earnestness.

However, He seems to be very particular in

emphasizing certain virtues in His followers. The twopice (two cents) He demanded were faith and

patience. Invaluable! By calling Himself as a servant,

Baba has stressed the importance of humility,

because humility is a virtue that reaps rich harvest in

one's pursuits. By insisting on the surrender of the self

and accepting the will of the supreme over the

individual, Baba stressed the existence of a unifying

higher order. His views on the purpose of religions

were simple, "There is only one God and the purpose

of every religion is the same". In a unique way, Sai

Baba of Shirdi also had asked His followers to

investigate the "self". He also expounded on the

obstacles for such a pursuit, native as well as

acquired. Is it possible to categorize this unique way of

spiritual leadership?

For some, Baba's life and teachings might

look like a paradox, but in reality, His ways are as

simple and natural as it could be! He did not give any

set of rules to follow for His disciples. On the other

hand, He was present in the minds of earnest

devotees who sought His guidance on matters, big

and small. For such people, in His words, He guarded

them from front, back, and s ides. To those who would

differ with His advice, Baba said simply, "God will do

good". Faith and patience are two traits common to

everyone and by invoking these qualities common to

every human being; Sai Baba of Shirdi has indeed

simplified the pursuit.

Eleven assurances of Sainath are well

known to His devotees. Baba said that none who

would approach Him would turn back disappointed.Did He mean that every prayer would be answered?

Yes! Every prayer will receive an answer. Sometimes,

the answer is "Yes" sometimes "No" and some other

Mars having shed off its combustive phmake you ambitious and unstoppable in the fieldactivity.

For the week Feb. 15-21, 2

With an exalted Venus, people, whignored you, will rally around you. Best time popularity and make your dreams come true.

Time to work hard but don't expect results. Shed resentment and remorse and resolvfor a better tomorrow.

Full moon may bring you luck. With a sand quick pace, you will perform better if you arewith your needs.

There may be strong reasons fooptimism, but don't overlook reality, it mdangerous. Though a stable mind can be of help.

Don't divulge your important plans, ledeclare theirs first. Don't be tricked by unreliablearound you.

Friday-born will be lucky, as obstacles bopportunities. Thursday-born, however, will havwhat the lady luck has to offer.

Pay heed to the warnings and don't pyour hard-earned money. Your lure to earn easycan harm you.

You have been denied just desserts for lyou may not accept lukewarm rewards. Jupiter,by the moon, may make you dictate terms. Stickstand.

Since you don't take precautions, yo

suffer from seasonal ailments. Seek medical hkeep fit. Let health be top priority.

If you join hands with a Cancerian or a Lwill not have any peace. But Virgoans and Librmake sacrifices for you.

OL : 1 ISSUE 35 Feb. 15, 2009

[ July 23 to Aug 22 ]

Donate Keep

Did Baba preachJust feel good" gospel?

A study conduced by the Centre for Scienced Environment dropped a bombshell when it reportedt most of the edible oils available in the market containre trans fats than permissible. High levels of transs, five to 12 times higher than the internationallycepted standards, were found in seven vanaspati

ands. Later it cleared many vegetable oils andclared it safe for cooking purposes. But the factmains that, by and large, the Indian consumer remainsivious to the health hazards of the majority of the food

oducts he consumes.That India, which is threatening to become the

betic capital of the world, is not eating right is andisputed fact. As many as 50 per cent of the womene malnourished and 51 per cent of the children arented because they are not eating the right food. Whilepoor don't have enough to eat, the rich are spending

s on healthy food. The average Indian's consumptionvegetables and fruits is far below the required norm.w, the trans fats of hydrogenated oils are posing ajor threat to health. According to the Centre forronic Diseases Control, New Delhi, trans fats not onlyse bad cholesterol and cause heart ailments, but alson lead to many diseases like cancer and diabetes.dly, though the Health Ministry's Oils and Fats Sub-mmittee forwarded the recommendation to thentral Committee for Food for standards, no cleardelines on trans fats have been laid out.

The Health Ministry's move to make nutritionalelling compulsory for all processed food by March 19welcome. However, it should also have includedtaurant food that is loaded with trans fats as alsourated fats. Health Minister Anbumani Ramadoss'sief that nutritional information will enable people toke better choices is well-placed. But, awareness isy one part of healthy eating. Health awarenessmpaigns must complement healthy food choices.rmful food products need to be taken off the shelf.od standards and permissible limits must be clearlyfined, disseminated to the public and implementedorously.

Dangerous foods

If you feel over-worked, it is a blesdisguise. If you work hard, it will bring affluenglory. Friends who have gone may come back.

age 2 Alpha Times Feb. 15, 2

- Dr. Anuj Vikram S

A Hayagreeva Homam is slated to be held forbenefit of students appearing for the Board

aminations in general at the Sankara Madam on Feb.The Homam would be initiated by Sri Sankaranandaamigal at 9.00 am. Students desirous of participatingthe Homam can join and there is no fee forrticipation. For more information call Vkshminarasimhan 97909 20744

Hayagreeva Homam

Sri Ram Samaj has embarked upon aogramme of Ekadhina Lakshaarchanai for Lord Srima at the Ayodhya Mandapam on Feb. 15 at 7.30 am.are welcome.

kadhina Lakshaarchanai

Chennai Om Sri Skandasramam is organisingpecial Trishati Tiruvilakku Puja (300 nos.) on February 6.00 p.m., for world peace and prosperity at theandasramam's Harihara Hall, 1, Kambar St.,

ahalakshmi Nagar, Selaiyur, Tambaram. For details,l 22290134 / 94446 29570.

Special TrishatiTiruvilakku Puja

Vishna Sahasranama committee at the Rammaj will be arranging a programme of chantinghnusahasranamam in the presence of Sankaraayendra Saraswathi Swamigal of Kanchi Mutt ( Bala

riyaval) at Kancheepuram on Sunday Feb. 22 tommemorate the Jayanthi of Balaperiyaval.Free bus is arranged by the Sri Ram Samaj

ich will leave Ayodhya Mandapam at 6.30 am on Feb.d th ti t ld b id d ith b kf t

Chant Vishnu Saharsranamamn the presence of Balaperiyaval

8/14/2019 Feb. 15, 2009 T Nagar issue

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PaAlpha Timeseb. 15, 2009

Avai lable

Required

Commercial space in and around Che

from 1000 sq. Ft to 25000 sq.ft, idea

MNC Banks, BPO, Software companies

Affordable price. Easy options

Commercial space required in and aro

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CANAAN CITYPh: 4204 6556/ 4204 6557Cell: 98400 30466/ 98403 49559

e-mail: cannancity@rediffmail.com

Daily TriThirupa

To Advertise in this paper Call99400 24556

A free thyroidtection camp will be

nducted from 10.00 am1.00 pm on Saturday,b 21 at 6, Malony Road,Nagar, Screening andH test will be donel l o w e d b y f r e e

consultation on a laterdate by Dr. P. Kannan on

receipt of test reports.T hose des i rous o fparticipating in the campmay register their namethorugh SMS to 9841161760.

Free Medical camp

Sri Sathya Saiganisation, Chennaie t ro (Wes t ) , Wes ta m b a l a m S a m i t h ictioning at 1, Easwarani l S t r e e t , W e s tmbalam as a part ofa h a s i v a r a t h r ilebra t ions w i l l beanising an akhanda

bhajan from 9.00 am onMonday, Feb. 23 to 6.00am on Tuesday Feb. 24 inVasantham MarriageHall, Arya Gowda Road,West Mambalam. Forde ta i l s ca l l K .N .Meenakshisumdaram(Convener) in ph: 9445034415. All are welcome.

athya SaiAkhanda Bhajan

C h a i t h a n y ahaprabhu Nama Bikshandra, there will beanting of Hare Ramam 5.00 p.m to 6.00 p.mSri Suprabatha Sabha,6 Baroda 2nd Street,

est Mambalam and from0 pm to 7.00 pm in

S r i dev i Jayam uthuM a r i a m m a n K o i l ,Brindavan Street, WestMambalam (opp. Navinsoffice) on Sunday, Feb.15.For details call 9841292765/ 89522. All arewelcome.

Rama Nama chanting

R a m a k r i s h n assion Ashrama located

3, Maharajapuramnthanam Salai, T.Nagar,l conduct a spokenglish course (Advancedel) from Wednesday,b . 18 for co l legedents and others. A

ssion of 24 classes willconducted from 6.20

m t o 8 . 1 5 p m o nondays, Wednesdaysd Fridays.

Those who can

communicate in Englisha n d h a v e a f a i rknowledge of grammarcan apply. The course feeis Rs. 1000 and the lastdate for applying is Feb.17. Concentration andmeditation training willalso be given. Ashramalibrary can be contactedfrom 9.30 am to 12.00p.m and 4.00 pm to 8.00pm on Ph: 2814 3896/3514. for registrationdetails.

Spoken English Course

Bharat Kalachar is conducting Tyagarajaadhana on February 15, 8.45 a.m. at Sri YGPditorium, 17, Tirumalai Road, T. Nagar. Eminentsicians will render Pancharatna kritis on the occasion.sicians vocal and instrumental will pay homage tosaint poet during the day.For further details call 2834

64/2834 3045/2817 3596.

Tyagaraja aradhana

GMCKS Pranice a l i n g C e n t e r 7 ,vekananadapuram 1steet, West Mambalam conduct a free pranic

aling camp from 10.00 to 2.00 pm today

unday, Feb. 15).Those suffering

m arthritis, back pain,

frozen shoulder, neckp a i n , e t c . , a n dpsychological ailmentslike stress, depressionand grief are welcome toattend the camp. Formore information onpran ic hea l ing ca l l94449 06410/ 9710403992.

Free pranichealing camp

The meeting ofthe T. Nagar HumourClub will be held at TheStenographers Guildpremises on Sunday,Feb. 15, at 4.00 pm. Thefamous writer Thiru.Baggiyam Ramaswamywill be the chief guest.There will be an-half-an-hour joke session.

The meeting isopen to all and those whoare interested to take partin joke session shouldgive their names beforethe meeting starts.

T h emembership is open toa l l . T h e a n n u a lmembersh ip fee i sRs.100/- and the lifemembership fee is Rs.1,000/-.

F o r m o r edetails, contact TheT.Nagar Humour Club,c/o. The StenographersGuild, No.1, Guild St.,(Behind Siva VishnuT em p l e ) ,T . Nagar ,Chennai - 600 017.P h o n e : 2 4 3 4 2 4 2 1 ;24337387.

T Nagar humourclub meeting

Malar Hospitals,an associate of Fortis

Healthcare, recentlylaunched the state-of-the-art Escorts Chest

Pain Clinic (ECPC),making it the mostm o d e r n a n d f u l l yequipped chest clinic inthe city.

T a m i l N a d uGovernor Surjit SinghBarnala inaugurated thehigh-tech centre, whichw o u l d a t t e n d t oemergency cases roundthe clock.

T h e c e n t r ewould provide high-techcardiac care facility at parw i t h i n t e r n a t i o n a l

s t a n d a r d s t o t h e i rpatients. ' 'The clinicintend to offer its patientsspeedy attention, referraland a t tendance byconstant monitoring andensuring that nothingsteps out of control in theh a n d l i n g o f t h ediscomfort'', a hospitalrelease here said.

Addressing the

function, Mr Barnalas t a t e d t h a t t h eg o v e r n m e n t w a sconcerned about thehealth of its people.

''Each and every one ofus take to health care andexercise as a regularhabit''.

He said ''theneed of the hour is havingsound health, whichforms the basis for ahappy life. Providingmedical services to thecommon people andb r i n g i n g h e a l t hawareness are averyimportant, so that ourpeople can lead a qualitylife''.

CongratulatingFortis Malar Hospital forits initiatives to bringadvancements in itsmedical facilities, theGovernor said he wascon f i den t t ha t t hehospital would be a supers p e c i a l i t y c e n t r e ,delivering high endmedical treatment.

Malar Hospital launchesEscorts Chest Pain Clinic

Photo: S. Mohan

O r ne Ad ertising and Editorial

Attention Readers, Advertisers and Advertising Agenci

Gear ing up for growth

8/14/2019 Feb. 15, 2009 T Nagar issue

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Readers are recommmake appropriate ebefore entering into with advertisers who ain this publication, the Editor, nor the PriPublisher do not vouclaims made by adand hence shall not l i a b l e f o r a n y aconsequences.

Disclaime

Our TeaEditor

Advisor

Reporters

Designer

Circulation

Adverti sement

Owned and Publis

Office

S. Raghunath

K. Venkataragh

UshaSai Naraya

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044 4286 77

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Chennai-600 0Ph: 4286 77799400 2455

age 4 Alpha Times Feb. 15, 2

A c t o r d i r e c t o rdmashr i Dr. Kamalssan said he enjoyed

mpany of students. Hels young and await one ofm to show case their

ent more than the filmdomwarts so that he canulate them and said helearns in the film industry

d feels elated to be amongstudents. This was his

pression at the Milan 2009intercollege cultural

programme which wasinaugurated on Friday atthe SRM Un ive rs i ty

campus at the suburbanKattangulathur.

I n a u g u r a t i n g''Milan-2009'', a three-daynational level cultural showorganised by the SRMUniversity the actor saidthe film industry needededucated people.He saidthe film industry neededmore educated people and

exhorted the students totake up a career in the filmworld after completing their

studies.''It doesn't mean

that all of them shouldbecome actors. The adventof technology providesenormous opportunities forthe students to take upcareer in the film world. Thefilm industry offers so manypositions for the studentsto pursue their career,'' he

Kamal's Milan with the students

added.To drive home

his point, Kamal admittedthat he was a high schooldropout and his father'srepeated efforts to makehim study went in vain buat times people used tothink that he was ascientist.

'An actor can bean IAS officer or a Ph.D

also,'' Kamal recalled hisfather's words asking himto take up studies whilepursuing his goal ofbecoming an actor.''But that did not reallyhappen,'' he said andappealed to the studentsto finish their studies firstand then take up a careerin the film industry.There was never a dullmoment right through theone-hour long functionand the decibel level att h e o v e r - c r o w d e dauditorium, which hadabout 7,000 students as

against its capacity of4,000, remained at thehighest.

Each and everyremark made by Kamalw a s g r e e t e d w i t hraucous applause by thestudents from more than60 colleges, who hadgathered for the carnivalfrom every nook andcorner of the countryTalking to the media onthe sidelines of thef u n c t i o n , w h i l e

reiterating its stand onthe infrastructure neededfor commencing thecourses the Chancellor TR Pachamuthu said thatthe University plans toset up the necessaryinfrastructure for the FilmInstitute it has plannedand an area of 17 acreswith greenary is gettingready in the Universitycampus itself. Once theinfrastructre is ready theU n i v e r s i t y w i l lcommence the Filminstitute and it will romp inindustry doyens to assistt h e U n i v e r s i t y i nimparting the best qualityeducation.

Underlining theU n i v e r s i t y ' scommittment to the poorthe Chancellor said thatthe university is time andagain identifying theneedy and the poor and

gives them free highereducation in most of thecases.Pro Chancellor P Raviearlier presented a shawlto the actor KamalH a s s a n a n d V i c echance l lo r Pro f . PSathyanarayan, andother officials of theUniversity were presenton the occasion.

-Staff Reporter

8/14/2019 Feb. 15, 2009 T Nagar issue

5/9

PaAlpha Timeseb. 15, 2009

T h e

enographer's Guild T

gar celebrated its 72nd

u n d e r ' s D a y o n

esday. Tamil Nadu DGP

P Jain was the chief

est.

Welcoming the

a t h e r i n g S V

a m a s w a m y H o n .esident of the Guild said

t the Guild will be

i f f t

s t u d e n t s f r o m

economically backward

classes.

S h o w e r i n g

encomiums DGP K P

Jain lauded the efforts of

the Guild in promoting

S t e n o g r a p h y a n d

adviced the students to

equip themselves withjob oriented courses.

DGP Jain later

Guild celeberates Founder's Daydistributed certificates

and p r i zes t o t he

successful candidates

and also gave away the

c e r t i f i c a t e s t o 1 4

students of the Little

Flower Deaf and Dumb

school for successfully

c o m p l e t i n g t h etypewriting course.

St ff R t

Councilor inaugurated public convenienceIt s habbit of the

ssersby to ease out

ng railway tracks as anal can now ease

themselves out at then e w l y c o n s t r u c t e d

c o r p o r a t i o n p u b l i cconvenience on the

service lane of MadleyRoad subway nearMambalam Rai lwaystation parking lot.

This facility wasrecently inaugurated byR. Prakash (councilor,Ward 125) CouncilorPrakash in an informalchat with this staffer saidthat it has 2 bathrooms

and toilets for men andwomen. A mirror withwashbasin has also beeni n s t a l l e d . P u b l i cconvenience users iff o u n d t h a t t h emaintenance is belowstandards they are free toalert him on Mob. 9840834812.

Kicking yourselffailing to submit your

plication form within thepulated time for ther t h c o m i n g h i g h e r

condary examinations ed to be held in March

s year - as a privatendidate? Relax. There is adow of opportunity.

You can send inur application under theecial admission schemehe education department.der the scheme, privatendidates need to remit aecial fee of Rs 1,000 indition to the examinations.

Candidates whoseplications were earlierected but have paid the

examination fees can alsoapply under this schemeby paying only the specialfee of Rs 1,000 through ademand dra f t . Such

candidates should enclosethe memo sent by theeducation department asevidence along with thefilled-in application form,an official press releasesaid on Friday.

You can collectthe applications from thefollowing offices fromFebruary 18 to 23 excepton weekends: Directorateo f G o v e r n m e n tExaminations, CollegeRoad, Chennai; all ChiefEducational Offices, andall District Educational

Offices.You need to get

your photographs on theapplication form and thehall ticket duly attested by

the headmaster of theschool where you had laststudied. You also need tosubmit your f i l led- inapplication form in personat the Directorate ofG o v e r n m e n tExaminations, Chennai - 6,on or before February 23, 5p.m. Applications sent bypost will be rejected.

Direct privatecandidates (HP category)should get an attestationfrom the headmaster of thes c h o o l w h e r e t h e y(candidates) last studied.

Last call for private candidates

8/14/2019 Feb. 15, 2009 T Nagar issue

6/9

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Crime Beat

To Advertise

call99400

A 60 year old

red Banker from IOB

me out of IOB West

mbalam branch after

hdrawing cash around

0 p.m.The incidentppened on Friday, Feb.

P r o b a b l y

tching his movements

sometime, a middle

ed rowdy suddenly

atched his cash bag

n t a i n i n g c a s h

.15000/- and credit

ds by overpowering him

d e s c a p e d i n a

torcycle which was kept

arby by along with an

complice. The victim was

outing for help but of no

e as the passers by werest looking on. l. The

prits also managed to

y some bills by misusing

credit cards before it

uld be deactivated.

This has caused

mense panic among the

menfolk as well as Sr.

zens who frequent the

nk and are agitated, by

e dar ing inc ident ,

ppening on a busy road

d that too in day time.

e area has ATMS of

ee major Banks and it is

rnt that similar incidents

are taking place quite

frequently. People feel

that there is an urgent

need for strengthening of

police patrolling and

vigilance in and aroundthe area round the clock.

It is also suggested that

the Banks on their part

should post security

guards and also install

survi l lance cameras

without fail to get clues

about the culprits where

ever possible.

A complaint has

been filed in the Ashok

Nagar Police Station who

are investigating the

matter.

It may be noted

that Arya Gowda Roadand its neighbourhood

has become vulnerable

f o r t h e a n t i s o c i a l

elements to lay hands on

sr. citiznes and women

folk . During last week

three cases of chain

snatching and a case of

robbery were heard

among the general

public.

Will the local

police beef up the

security in the area to

curb such incidents.

Cash bag robbed fromretired banker

8/14/2019 Feb. 15, 2009 T Nagar issue

7/9

- S. Raghu

For majority of students, cramming is a

retaining knowledge, which should be strictly avoided

The learning process, whether acade

otherwise, involves attaining and retaining of kn

about different ideas and their application. The

examinations are taken to gauge what the students hav

Whether right or wrong, in the process of reten

knowledge, students most often depend upon 'crammi

Cramming is learning a passage by hea

students read aloud the paragraph repeatedly till they

they remember it well. Although most students do not

this, it is a fact that understanding a passage is more h

remembering it than just learning it word by word. M

it is observed that students who comprehend a topic

likely to retain it than those who just cram it.

A good hold over the subject implies

comprehend its central idea. Discussions with teaclassmates add in the clea r understanding of the topic

a student will get to know what others think.

In addition to this, students have the chanc

more vocabulary which helps in thorough comprehen

subject because if you have a large vocabulary, you c

and reproduce the same idea in a different, catchy

language.

Cramming also restricts you to the same l

and ideas that the textbook has expressed and you do

knowledge beyond the words. However, you are no

asked to answer only what the textbook has focused

can be a tricky one to test your clear comprehensio

topic. Therefore, do not confine yourself to rote lear

try to bring out your inner potentials to gain good

Unfortunately, our traditional education system t

memory of students rather than comprehension.To things sum up, cramming should be disc

at every stage and students should pursue educ

understanding the viewpoint of their teachers as we

author of the book or any chapter, and then expr

whichever way they want. Teachers should also play t

in discouraging students from following this habit. T

not only bring out competent learners but will also

literacy in the country.

PaAlpha Timeseb. 15, 2009

Stop cramming!

Language Arts

It is no doubt a great relief that over the pastndred years or so language rules regarding the used choice of words have relaxed considerably. We arew quite free to coin new expressions to suit ouruations. 'As light as a baby' will now be as acceptablethe traditional version of this simile 'as light as ather.'

What we write now is closer to the way weeak. As a result simple clear vocabulary has become

order of the day. The hallmark of a popular writer oreaker is, therefore, the clarity of his expression. Alsoreal test lies in how many people from all age groups

n he reach out and include in his audience.It is exactly in order to achieve this purpose of

ng understood correctly that you are required to use right word for a situation. In order to develop thislity make a careful selection of the keywords for use inur sentences. These keywords generally come in them of verbs, adverbs, nouns and adjectives, as isparent from the following examples:

1. The shadows (noun) were stealing (verb) across yard. (noun)

2. He slammed (verb) the door (noun) angrily.dverb)

3. She sobbed (verb) uncontrollably. (verb)Each of the three examples conveys a clear picture

what the writer intends to portray. There's a sense of

vement in "stealing across the yard"; the senses ofund and sight in "sobbed uncontrollably "and inammed the door angrily". Certainly when the readerderstands as nearly as possible what the writer wishescommunicate, the purpose of the writing or speech ishieved.

The first step towards reaching this goal is toarpen your comprehension by replacing keywords in antext with words that carry a meaning which is closesthe replaced word. Let's study the following passage toderstand this strategy:"One day I made a very strangeeer) discovery (observation). I was alarmed (veryturbed) to see the print (outline) of a man?s bareoeless) foot in the sand. I stood as if I was struck (hit)ightning (thunder)."

The next step is to select short passages fromur readings. Turn them into exercises where keywords

e to be replaced with words of similar meanings. Thisguage exercise, when repeated regularly, helpshance your awareness of the most appropriate wordbe used to describe a particular feeling, situation orion.

Another very effective way of learning how toe the correct word is to look up the section of wordage exercises in the language books available atme or in bookshops. Some examples mentioned here give you a very clear idea of what is meant by a

oose-the-correct-word exercise. The italicised word inch example is the right choice for the missing word in relevant sentence.1. They did not want to ____ their cat unnecessarily.(a) excitable (b) excite (c) exciting (d) excited2. She looked after her sick father with great ____(a) care (b) attention (c) purpose (d) pleasure3 Raju was asked to ______ the results of the contest

he audience.(a) publish (b) proclaim (c) print (d) announceFinally, a word of advice to young writers: be on guardainst the overuse of a word in your script or youreech. Some of the most commonly overused wordse listed below: aspect, case, character, condition, cute,e, good, great, lovely, nice, point, question, state,nk, type and way

I hope in future you will not allow a word likeeat' to stand out in your essays just because you are lazy to make the effort of replacing the overused wordeat" in your text with words similar in meaning like:azing, extraordinary, huge, thrilling or excellent.wever, in case your vocabulary is limited and you areing problems thinking up synonyms for the over-usedrds in your writings, consult a standard thesaurus ortionary.

Another step towards increasing yourcabulary substantially and getting rid of yourpendence on excessively used words is to adopt aund reading habit. A sound habit means not to limitur reading to just one or two writers but to widen your

Use the right word

Business

New Delhi Feb. 15:Commerce and

Industry Minister KamalNath asked exporters toface downturn in Europeand the US withoutexpecting any other big

fiscal concessions fromthe government.

" O n t h equestion of packages, Iwant to make it clear thatthere can be no solutionby gove rnm en t f o rproblems in Europe andthe US. If there is demandcontraction, governmentof India cannot pull out apackage to take care ofeconomic stress inEurope and the US," Nathtold reporters here.

The ministersaid the governmentcannot place orders for

gems and jewellery andtextiles. "So there arecertain sectors which willbe affected (due to theglobal recession)."

The Centre hadannounced two stimulus

packages to boost thedomestic economy. In itsf i r s t p a c k a g e i nDecember 2008, theg o v e r n m e n t h a dprovided an interestsubvention of two per

cent up to March 2009 forpre- and post-shipmentexport credit for labour-i n t e n s i v e e x p o r t s(textiles, leather, marineproducts) and SMEsector.

C o m m e r c eSecretary G K Pillai hadon February said due toglobal downturn about 15lakh people employed inthe exporting sectorwould be out of jobs byMarch this year.

A f t e r a nimpressive expansion ofover 30 per cent in the

first six months of 2008-09, the growth has turnednegative with the resultthat the total shipments inthe current fiscal wouldfall much short of theUSD 200 billion target.

Do not expect big concessions:Nath to exporters

Hyundai MotorIndia Ltd, country'ssecond largest carm a n u f a c t u r e rannounced an increasein the prices of Santro,i10 and Accent across all

its variants by 1.2 percent to 3 per cent onaccount of raising inputcost.

The retail pricesacross these modelshave gone up rangingfrom Rs 3,601 to Rs14,636.

After the pricehike, Santro will becostlier by Rs 3,601-Rs

5,163, the premiumhatchback i10 will bedearer by Rs 3,974-Rs7,637 and the prices ofAccent have gone up byRs 14,636.

H o w e v e r ,

prices of rest of the modelrange comprising thenewly launched premiumhatch i20 and thepremium luxury carS o n a t a r e m a i n sunchanged, it said in astatement.

The new pricesare applicable withimmediate effect, i tadded.

Hyundai ups prices

New Delhi :It's official now.

Despite having foreigndirect investment (FDI)through indirect route,Indian "owned andcontrolled" company canventure into sectors likemulti-brand retail, saidcommerce m in is terKamal Nath on Friday,insisting that the new FDInorms are no waydifferent from the existingrules.

He argued thatat present most of thecompanies operating inthe multi-brand retail arehaving investments from

FIIs or raised moneythrough ADRs and GDRsin the internat ionalm a r k e t . H o w e v e r ,

di h

Govt allows FDI in multi-brand retailthings.

According to the

new norms, if a companyis owned and controlledby Indians, it will beallowed to venture intocertain sectors, despitehaving FDI. Now, if in acompany, foreign holdingis less than 50%, it will betermed as owned byI n d i a n s . I f i t sm a n a g e m e n t i scontrolled by Indians, itwill be considered ascontrolled by Indians.

S o , e v e n i fforeign holding in acompany is 49%, itsinvestment in another

downstream subsidiarycompany will be termeda s f u l l y d o m e s t i cinvestment and thed

FDI till now.But, there is a

catch in this. If thedownstream companybecomes, wholly- ownedsubsidiary of the JVcompany, then it will notbe treated as a fullydomestic entity. In thatsituation, the foreignh o l d i n g i n t h edownstream companywill be treated as 49% orequal to the level of FDI inthe parent company. Toavoid this, a foreign entitywill hold less than 50% ina J V w i t h I n d i a ncompany. So, by creatinga series of downstream

companies, the FDIcomponent can reach92% in the fourth leveland still it will remain af ll I di i

faulty and defeapurpose for which

created. He arguedf o r e i g n c o mincorporated an company with 51%a further 51% downi n v e s t m e n t b ycompany could opal l sensi t ive sincluding I&B and dwhere the maximpermitted is 26%.

This is because the net holding in the downcompany is 25.56%this case, both theand the downcompany are eff

owned and controthe foreign compa51% holdings in them. Nath sa

d h i

8/14/2019 Feb. 15, 2009 T Nagar issue

8/9

age 8 Alpha Times Feb. 15, 2

It was a day ofkoning for the West

ambalamwasis onturday Feb. 07.

The vibrationsn of the rendering ofncharatna k i r tanas

ndered by leadingnatic musicians at theRam Samaj Tyagaraja

avam - conducted forfirst time in the historyRam Samaj for a week-ting the air the rasikas

d a bountiful happinesslistening to Saint

yagaraja Krithis..The Programme

gan with the song Sri

Ganapathim followed byGurulekha I thuvant iS e v a . T h e n t h epancharathna kirthanas

were rendered in unison.Speaking on the

occasion the managingtrustee of the Samaj K.Srinivasan expressed hissincere thanks for themaximum participationby the rasikas and alsothanked the the carnaticmusic v idwans andvishushis for their wholehearted support to thisutsavam.,

He reiteratedthat that this will be an

annual event and wouldbe conducted in themonth o f Februaryp r e c e d i n g t h e

R a m a n a v a m icelebrations.

Earl ier S.V..Ramaswamy secretaryof the Samaj welcomedt h e g a t h e r i n g . S .V e n k a t e s w a r a nass is tant secre taryproposed a vote ofthanks.N Venkataraman,president of the Samajand other governingbody members werepresent on the occasion.

-Staff Reporter

Chorus rendering of Pancharathnakeerthana at Ram Samaj

8/14/2019 Feb. 15, 2009 T Nagar issue

9/9

V.P. Kalairajan MLA

Tax Planning

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