T AMENITY DIVERSIFICATION THROUGH CULTURAL TOURISM.
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Transcript of T AMENITY DIVERSIFICATION THROUGH CULTURAL TOURISM.
tAMENITY DIVERSIFICATION
THROUGH CULTURAL TOURISM
What do we have, know or make that someone would like to see, experience or buy?
Create Unique Experiences
• Tourists are looking for something special to add to their itinerary.
• Every tribe is unique but it’s up to us to tell our story.
Opportunities
• Arts & Crafts• Dining• Shows/Performances• Events• Tours
Deliver the experience
• They want to taste the food• They want to see how the arts and crafts are
made• They want to stay in traditional dwellings• They want to hear the stories and songs
What will this take?• Data collection• A well thought out plan• Buy-in. (Tribal Council and EM teams)• Willingness to take a chance• Orchestrating a team to execute the
plan
Seek out partnerships
• State Department of Tourism• Convention & Visitor’s Bureau (CVB)• Chamber of Commerce• Other tribes• Schools
Benefits
• Revenue• Create new partnerships• Have a voice in the discussion about
your tribe• Thought leadership
Scale
• Start small• Use existing resources• Test and tweak• Develop bigger initiatives• Integrate other tourism destinations
or experiences
In Focus
• Wisconsin Dells• The Waterpark Capital of the World• Direct visitor spending in Wisconsin
Dells grew to $963.5 million in 2013, while the total impact of tourism, which factors in direct, indirect and induced spending, came in at $1.32 billion.
Ho-Chunk Gaming Wisconsin Dells
Thank you
Ernie Stevens IIINATOWExecutive Director
Collin PriceEntreprenative MediaCEO