SERENA ZANELLOPORTFOLIO 2009_architecture

The merK – Restaurant San diego , CA 2007/09

The merK – Restaurant San diego , CA 2007/09

Il postino – Restaurant San diego , CA 2009

Cloverleaf– Coffee/Bakery Los angeles, CA 2009

Aja – Restaurant Atlanta, Georgia, fall 2008

ASIA . SEXY . YOUNG. EMOTIONAL . UNIQUE . INTIMATE.

Aja – Restaurant Atlanta, Georgia, fall 2008

Jewelery store San diego , CA concept design 2008

Jewelery store San diego , CA concept design 2008

BNY yogurt store Encino Los Angeles , CA -’07

BNY yogurt store Encino (renderings) Los Angeles -’07

Interior proposal for W condos- coordinate image – website- 3d models for W HOTEL (Scottsdale- AZ) -’07

Proposal for Condos (3 store) San Diego (CA)

THE KEATING HOTEL San Diego CA ’05-’07

(San Diego CA):

Interior design of a boutique Hotel from the original design concept to the branding of all printed materials and collateral.

The project started with a deep analysis of all the top luxury hotels in the world to understand what people desire.

The historical research about San Diego, the Gaslamp Quarter, and the building itself.

The original idea was to create a very contemporary design, (essential, emotional, elegant and technological) keeping some elements from the past ( bricks, stairs, details). Also to create a flush space by removing the existence of interior walls in each room.

The choice of colors were deliberately chosen:

Red – reminder of ferrari colors and also represents the color of passion and emotion

Steel - represents technology

Black - represents elegance

FIRST OBJECTIVE

“the Keating is a statement of our time, combining the highest level of expressive Italian Design with sophisticated and personalized service. The Keating defines a new standard for lifestyle hotels worldwide. In the Pininfarina tradition, the environment is characterized by pure, clean, ergonomic design, where breathtaking form meets function in every possible detail. What remains is the essential, but not the minimal. The use of materials, colors and lighting combine to give a warm welcoming atmosphere to all of our guests. Modern Italian Design is punctuated by the use of historical details. The result is a unique emotional experience -a catalyst for the imagination.”

THE KEATING HOTEL San Diego CA ’05-’07

LOBBY

The logo for the hotel was created to mirror a portal. The outside of the building is very historic and has the characteristics of the style of architecture from 100 years ago. As one walks thru this portal, they travel thru a span of time from a historical building to a futuristic, innovative, emotional and technological use of space. Aspects of this logo are found throughout the property from the entrance in the lobby to public bathrooms, guestrooms, etc.

THE KEATING HOTEL San Diego CA ’05-’07

ROOMS

A contemporary interpretation and testament to style and design that is visually striking yet inviting and warm. The rooms are conceived without interior walls to create a new interpretation of space, taking away the traditional division of the warm and wet zones (defined as the bedroom and bathroom)

THE KEATING HOTEL San Diego CA ’05-’07

As with the entrance to the lounge the predominant colour is red, creating a rich passionate atmosphere. The walls are punctuated by peeks to the original brick and stone , showing the heritage of the building. The bar has a high-tech feel and is made entirely from aluminum and steel. The social area changes from day to night with the help of the lighting and curtains which unroll from the ceiling to create a more private atmosphere.

MINUS 1 LOUNGE San Diego CA ’05-’07

CONCEPT SKYSCRAPER San Diego CA ’05-’06

CONCEPT:

Design a 49 story luxury condo sky scraper. Two floors on ground level to be used as retail space, followed by four floors of garage space, 39 floors of apartment units, and last 10 floors as 5 sections of duplex units.

Every apartment has large terraces with a beautiful view on the bay and the San Diego urban skyline.

A metal structure with green/red heather run on the building thru the terraces up to the penthouse.

The penthouse is a big villa with two levels, a swimming pool and green terraces.

Heather

CONCEPT SKYSCRAPER San Diego CA ’05-’06

APARTAMENT KOEMA San paolo (Brazil) ’04

CONCEPT:

Design concept for a luxury apartment of a condo sky scraper

Target: young affluent couples wanting a truly intimate and private setting

Each floor is occupied by an apartment (400/800 mq) serviced by a elevator

Open space (public space) with the kitchen, living room, large terrace and one office

distributed on 2 different levels

Private space, one bedroom with mezzanine, service room, guest room and bathroom with jacuzzi.

Concept:

“Exhibit Design and Product Communication: Communicate Pininfarina Extra” in cooperation with Pininfarina Extra Srl.

Pictorial of how a product design comes to life in the world of Pininfarina

Fase 1 – Analysis of Exhibit design in the world

Fase 2 – Analysis of Pininfarina ’s products and design process

Fase 3 – First proposals for a flexible technological unique show room

Fase 4 – “Isola rocciosa” proposal for a show room flexible and technological ( the rocks of the island symbolized the phases of the Pininfarina extra show room)

Fase 5 – Project: final proposal for Pininfarina extra show room

TESI DI LAUREA IN ARCHITETTURA Politecnico di Torino, Italy ‘03

SERENA ZANELLOPORTFOLIO 2009_product design

BAG HOOK Los angeles ,CA ‘09

KEATING HOTEL FURNITURES San Diego ,CA ‘07

BAR and STOOLS

ARMCHAIRS / COFFEE TABLE / BENCHES

BED / DESK/ CARPET

DESK / BENCH /LONG CHAIR / BAR

SINKS

Line of household appliances (Fridge/freezer, built in oven, electric cooker).

The new line Gorenje- Pininfarina stemmed from the need to create a new product defined by simplicity with technological properties throughout.Quality- technology- elegance are unified by 3 elements: attention of materials like steel and glass, the use of new technology, and use of clean lines.These Household appliances become an integral part of the living zone where the design can be easily adaptable in any space of the home. The Gorenje line has functional features so that its sole use is not for the traditional kitchen. Walls can now be eliminated to open up the space and have the Gorenje line blend with the rest of the home.

GORENJE Torino (Italy) ‘05

Project of 12 pair of safety shoes.3 lines: for young people, one more elegant, one more technical.project based on attention of foot ergonomics. (attention to materials and to user needs)I made these products during my work at Pininfarina Extra s.r.l. (2003/2005)

3M SAFETY SHOES Torino (Italy) ‘05

TOOFBRUSH _ CONCEPT Torino (Italy) ‘06

Project of a new type of toothbrush using the metal as a new material.

Attention to the ergonomics and the functionality of the product.

Create a toothbrush more elegant for a high target market.

Fusion of plastic and metal to create a contemporary toothbruch.

The metal is on the outside at the handle and fuses into the plastic toward the head of the toothbrush.

The plastic is on the outside at the head of the toothbrush and fuses into the metal towards the handle.

Venus by Pininfarina

Project of renovating and redesigning the details of the “ola”, ”Idea”, and “Venus” kitchen lines by Pininfarina.

Redesigned handles, back of kitchen, closet for fridge, built-in oven and microwave, island-table/cooker, and angle version of the Venus kitchen

Study of image of a new space made with new snaidero’s product

SNAIDERO Torino (Italy) ‘05‘06

Ola by Pininfarina

Redesigned handles, back of kitchen, island-table/cooker for “Ola “ kitchen

SNAIDERO Torino (Italy) ‘05‘06

TORCH - WINTER OLYMPIC GAMES concept Torino (Italy) ’05 ‘06

Olympic Torch for the Games in Turin in 2006

Awarded 2nd place finish to the actual torch used

The design of the torch is inspired from what Italy is known for: fashion, emotion, and passion.

This torch is made with a curved sheet of metal that represents the fashion/fabric of Italy.

When the torch is lit the fire plays within these curves.

SERENA ZANELLOPORTFOLIO 2009_graphic

Ctrl-arch ID ‘09

Ctrl-arch ID_concept ‘09

Ctrl-arch ID_concept ‘09

Dentist kelly ID ‘09

CULTWORK_Concord watch ‘09

CULTWORK_Concord watch ‘09

CULTWORK_Concord watch ‘09

CULTWORK_Rinspeed ‘09

WMC fabiano Bion DJ Miami FL‘09

Kartera Corporate ID san Diego CA ‘08

Wine label san Diego CA ‘08

KEATING HOTEL corporate ID san Diego CA ’05-’07

I created all the graphics following the basic concepts of the project. UNIQUE > EMOTIONAL > ELEGANT > ESSENTIALAll the graphic materials are based on the logo of the hotel, a vertical rectangle with smooth round corners that simply represents the concept of the logo – a portal This portal is the passage from the historical exterior of the building to the futuristic interior design and aspects of this logo are represented in the lobby and in the lounge.The color palette for all the graphics materials for the hotel: RED – passion BLACK – elegance STEEL - technologyIn most of the graphics the logo is characterized by a die cut and the logo is often foiled (brighter and more important) In this way the end user gets the feeling of traveling thru space and time The die cut is also a unique element, something that create emotions (curiosity, interest) Each piece of collateral created has something particular: the die cut, the color (aluminum), the finishes (envelopes) , the smooth corners, the size, etc

Envelope: red foilStationary: silverBusissness cards: front black and red back with a die cut

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KEATING HOTEL corporate ID san Diego CA ’05-’07

Silver/red postcard Red envelope.

Press kit Brochure with 4 pages The last page is cut to insert abusissness card and/or stationary

BagMenuminibarIn dining serviceBlank note cardGift certificateHandleGreen card Let us the dishes cardKey cardMap/infoInvitationLabelPhoneplatePinRecruiting cardSleepersSpa brochureT-shirtInvitationBannerAdv

Graphic for:intimacy/aid kitumbrellaCameraCarpets

Keychain

Exterior and interior signs

KEATING HOTEL corporate ID san Diego CA ’05-’07

944 MAGAZINE DEC 07 944 MAGAZINE JAN 08

KEATING HOTEL corporate ID san Diego CA ’05-’07

JADE THEATER gift certificate san Diego CA 2008

Graphics for Rough Snowboard (Italian line)

Each snowboard tells us a story:

- Lipstick about the useless objects women keep in their purse

- Easy money about the financial problems of the world

- Inner child about a boy who never stopped to dream

- Flying thoughts about freedom

- Sex appeal about a sexy story

ROUGH SNOWBOARDS Torino (Italy) ‘06

LOGOS AND PRINTED MATERIALS ‘08

LOGOS AND PRINTED MATERIALS ‘06

Logo/business card concept for a company who organizes events and party for a very highend clientel

LOGOS AND PRINTED MATERIALS ‘08

LOGOS AND PRINTED MATERIALS ‘06

T SHIRTS ‘08