Systematic Market Intelligence
11
-
Upload
niteopartners -
Category
Business
-
view
1.087 -
download
2
description
With increasing complexity of the business environment, market intelligence is slowly evolving into a strategic function. However, most companies are either new to the concept of Market Intelligence or are unaware of different variables, which makes this function efficient. Systemic market intelligence - applied using a cohesive framework - holds the key to sustainable competitive advantage.