Wine market intelligence
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Wine market intelligence
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Transcript of Wine market intelligence
Wine market intelligence
HelloHello
Melinda SzabóLinda Wine Reviews____________________________lindawinereviews.wordpress.com____________________________twitter @lindawinereview____________________________facebook.com/lindawinereviewsinstagram.com/lindawinereviews
Key 1.
Market research and market
intelligence is the key to market any product.
Key 2.
Need to understand products,
business, trends, markets and competitors
Key 3.
Marketing intelligence
provides information about
the current business
situation, and also gives you insights into
where it might be heading
How to do it?
1. read, there are a lot of free material already2. check every week the market intelligence3. use more sources: google, google scholar, newspapers, magazines, business journals, trade press
4. check the website of the competitors5. be systematic6. look for government and research agency sites7. look for potential marketing partners
Follow on Twitter:@lindawinereview
Like on Facebook:/lindawinereviews
Follow on Instagram:@lindawinereviews
Visit online:lindawinereviews.wordpress.com
About Linda:
A strong connection with wines and wine business was always an important part of her life.
She is a highly qualified wine expert,Copenhagen based.
Education:Viticulture and Oenology EngineerDistillery technicianWSET Award
Experiences:Hungary, South Africa, New Zealand
