Objective

ASYNOPSISONTHE PERCEPTION OF PEOPLE ON NANO CARIN JODHPUR CITY(A SURVEY)SUBMITTED IN PARTIAL FULFILLMENT OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION 1st YEAR 2011DEPARTMENNT OF MANAGEMENT STUDIES

Faculty of Commerce and Management StudiesJ.N.V.University, JodhpurMaster of Business AdministrationUnder the Supervision of:

Submitted by:

Dr. (Mrs.) Meeta Nihalani

SIDDHARTH SHARMAMBA, Ph.D

M.B.A ( Semester 1st)INTRODUCTION The Tata Group comprises 98 operating companies in seven business sectors: information systems and communications; engineering; materials; services; energy; consumer products; and chemicals. The Group was founded by Jamset ji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule. Consequently, Jamsetji Tata and those who followed him aligned business opportunities with the objective of nation building. This approach remains enshrined in the Group's ethos to this day.The Tata Group is one of India's largest and most respected business conglomerates, with revenues in 2006-07 of $28.8 billion (Rs129,994 crore), the equivalent of about 3.2 per cent of the country's GDP, and a market capitalization of $66.9 billion as on February 21, 2008. Tata companies together employ some 289,500 people. The Group's 27 publicly listed enterprises among them stand out names such as Tata Steel, Tata Consultancy Services, Tata Motors and Tata Tea have a combined market capitalization that is the highest among Indian business houses in the private sector, and a shareholder base of over 2.9 million. The Tata Group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries.Objectives To know the perception of people about NANO car in.

To know about awareness of products.

To know about factors affecting purchase decision of NANO.

To know acceptance level of people in Baroda City. To know how purchase decision of NANO varies from different Income group.HYPOTHESISHo: Preference for The NANO is independent to income. H1: Preference for The NANO is dependent on income.RESEARCH METHODOLOGY:

Primary Data

Primary data will be collected by using survey method, survey conducted will be in Jodhpur city on basis with the help of closed end questionnaires of use a randomly. Sample size

100 people Sample design Customer of all segments different range included all the level like Top level customer, middle level and lower level customers. Area of research

Jodhpur Sampling technique

Random

Secondary Data

Secondary Information will be collected from magazine, company website etc. Statistical analyses

As per the data collects, appropriate test will be used. Tools for measurement

Closed end questionnaires CHAPTER SCHEMECHAPTER 1

Introduction

Relevance the topic

Relevant data of product/service

Literature review

Profile of the company

Objectives of the present study

Hypothesis

CHAPTER 2

Research methodology

Sample population (democratic)

Variables

Sample size

Sampling technique

Area of research

Tools to be used

Statistical analysis

CHAPTER 3

Presentation of result

CHAPTER 4

Interpretation of result/finding

CHAPTER 5

Recommendation/suggestion

CHAPTER 6

Executive summery

CHAPTER 7

Bibliography/references

CHAPTER 8

Appendices

BIBLIOGRAPHYMagazinesA) OUTLOOK BUSINESS

B) BUSINESS STANDART

C) 4PS OF BUSINESS AND MARKETING

Internet :

http://www.tatamotors.com