Synectics Presentation
description
Transcript of Synectics Presentation
SYNECTICS
Presented by Gretchen Chern & Rebecca Mahl
HISTORY
Developed by George M. Prince & "Bill Gordon in the 1950s
Recorded and analyzed innovation sessions
“Success” defined as getting a creative solution that the group was committed to implement
Set up Synectics Inc. (now Synecticsworld) in 1960!
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METHOD
synectics –Greek term synectikos!
Joining together of different and apparently irrelevant elements into a unified whole.!
Combines group interaction rules with a creative process centered around the use of metaphor and drawing analogies from diverse disciplines.
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METHOD
Synectic Triggor Mechanisms
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Add Transfer Change Style Distort Prevaricate
Subtract Empathize Substitute Disguise Analogize
Repeat Animate Fragment Contradict Hybridize
Combine Superimpose Isolate Parody Metamorphose
Symbolize Mythologize Fantasize
Key Idea: new thoughts, designs, and inventions can be generated by applying Synectic trigger mechanisms.
METHOD
Synectic Think Cycle / Synectic Three R’s
Referring: The general subject and specific problem is defined. (research/background)
Reflecting: Imaginative manipulation of the problem, exploring alternatives, possible solutions, and translations of various types.
Reconstruction: Reinventing or transforming. Taking apart the problem or its existing solution and assembling it a different way. (involves Synectic trigger mechanisms)
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PROBLEM
How can we help make recycling a habitual part of daily life? !
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EXAMPLE SOLUTION
Attributes of water bottle:
Holds water, flexible, plastic, clear, blue, opens on top, top screws on, provides hydration to people"
Helping to make recycling a daily habit is like a water bottle because…
you need transparency to show people what is in the bins, how it works and where items are going…
so you could make bins transparent and include clear directions and information about the process
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CLASS EXERCISE
Step 1:
Count off in threes (1,2,3, repeat) to make three groups
Step 2:
Spin the wheel to find the metaphor for your group
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CLASS EXERCISE
Step 3:
List attributes of metaphor individually (3 min)
Step 4:
Discuss attributes with group (5 min)
Step 5:
The problem is like this object because… (5 min)
Step 6:
Discuss as a group (12 min)
Record main connections and build off ideas of others
Share ideas with class
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