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Marshall Sponder, MA Online Course Author/Instructor
MGSA, January 17th, 2013 @ Rutgers University
IT/Unix SEO /Web
Analytics CORPORATE
MKG /PR ANAL
Analyzing social media marketing opportunities
for the arts
Exploring the behavioral and psychological
factors that drive social media
Understanding how to form and optimize social
networks for the arts
Key topics include
Designing effective communication strategies of
social networks
Implementing measurement strategies to track
and measure the ROI of social media
Discovering new social media technologies and
learning how and when to employ them
Key topics include
Synchronous – Coursework needs to be done in a
specific order, for example, Introduction, Basic and
Advanced Blogging.
Sessions are also designed to be done in a specific
order, Week 2 before Week 3, etc.
TCP/IP is an example of a synchronous
communications protocol, as is Morse Code or a Lock
Combination.
Karate Kid
Master small
steps,
combine them
effectively,
& win the
Championship
INTRO BASIC ADVANCED
Week 2:
Build Your Blog/Determine
type/Content/Frequency/Audience,
Supply Instructor with urls
of all social media accounts
Week 3:
Create Online
Videos, Choose
Keywords/Metadata
/Category & Place
on Blog
Week 4:
Learn Twitter Etiquette,
Using Twitter Account
(or establish) find
Influencers to approach
nearby using tools such
as Followerwonk /
Klout
http://newsotfuture.wordpress.com/2012/11/30/66/my-infographic/
The Future of News
Group
In Week 6 (Viral)
we look at what
works, and what
could work better
The Most Common LinkedIn Groups Students Joined
• Art Professionals Worldwide 5 classmates joined
• Art Jobs 3 classmates joined
• Communication Arts 3 classmates joined
• Creative Designers and Writers 3 classmates joined
• Animation and Film Jobs 2 classmates joined
• Art Business 2 classmates joined
• Art Directors Club Forum 2 classmates joined
• Art Lovers & Artistic Creations 2 classmates joined
• Books and Writers 2 classmates joined
• Contemporary Art 2 classmates joined
• Creative Design Pros 2 classmates joined
• Fine Art Professionals and Collectors 2 classmates joined
• Graphic Designers and Art Director 2 classmates joined
• Visual Artists and their Advocates 2 classmates joined
• Woman in Photography 2 classmates joined
Coursework can be done in any order and any time
during the semester, until the final due date.
Information and response can be freeform, at to a
point.
UDP is an example of an asynchronous protocol, less
secure but much more lightweight than TCP/IP.
Asynchronous learning adds an element of fun and
flexibility to the course that many students have
enjoyed.
1. Allowing students flexibility to do class
assignments whenever they can during the semester
as long as its all done by end date.
2. Instructor Studying the class and reflecting back
results - listing reactions and observations.
3. Asking students to take action and monitoring
results via social media (listening systems).
Viral Case Study based of #mgartr12 Fall 2012 Semester of KONY 2012 vs. Call Me Maybe
Viral is defined by the
#mgartr12 class as something
that causes action in other
medias, and KONY 2012 will
live on much longer than Call
Me Maybe ….
Continuums –Attitudes and behaviors can be encoded and fall in
certain distributions along a polarity. Each Continuum is a Dimension
of data that represents how the class felt in regard to the subject of that
Dimension.
Most Students appear to like it
“I have to say by far this is probably one of the most
interesting and RELEVANT classes I have taken in college.
I can actually say and genuinely mean it, that I had a lot of fun and learned a lot of
information that I will keep using even after the class is over. Never had I ever had to
tweet as a homework assignment lol.”<excerpt>
Lucy (Fall 2012)
Transmedia Storytelling
…. If your listening for it
http://www.moma.org/interactives/exhibitions/2012/inventingabstraction/?page=connections
…or just chronological – which is not that helpful
“Professor Sponder, I’d like to thank you for an
amazing class this semester. I learned so much to
supplement my knowledge of social media, and I
plan to use several of the ideas I learned here in
both my personal (blog) and professional (Current
TV) life.” -Caitlin (Fall 2012)
“…This class has provided a lot of interesting insight into
how art has been and will be promoted in years to come”.
“I would go as far as to say this
course should be considered a
foundation course, especially
considering how integral
technology has become in our
lives.”
Marina (Fall 2012)
Contending with Confusion
…. and Mixed Messages
around Social
Source: Pew Internet
Impact of Social Media
Source: Pew Internet
Source: Pew Internet
By learning
what,
how,
why,
when and
where to measure