Symphony Math Reports Demonstration Symphony Math Reports Demonstration.
Symphony Advanced Media- Proven Multimedia Ad Effectiveness Tool
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Audiences today consume massive amounts of content across multiple platforms, connecting with brands in ways unimaginable a decade ago. Symphony Advanced Media’s cross-media measurement analytics give brand leaders and advertisers unprecedented visibility into their cross- media advertising investments to create superior consumer reach and impact. Quantify Cross-Media Impact and Reach SymphonyAM’s solution sets are based upon a highly scalable data and analytics platform that delivers granular, immediate campaign performance insights so advertisers can better shape their marketing and media campaigns. • Comprehensive: Evaluate your advertising and marketing efforts across online, print, television, and mobile • Fast: See initial results as soon as one week into your cross-channel campaigns • Easy: Turnkey process enables easy creation and implementation of surveys • Customizable: Flexible design is adaptable to client-specific needs and unique media types We provide the most complete analysis so you can make the most informed decisions Answers for Advertisers and Agencies • Assess the performance, interaction and lift of multiple campaigns run across a range of media • Understand the impact of your online campaigns on television campaigns • Accurately assign attribution and isolate the impact of each media and cross-channel synergies. • Understand how multi-channel campaigns motivate consumer purchasing • Find optimal touch-points along the purchase funnel to reach key consumer segments Why Choose SymphonyAM? Insights to Reach the Right Audiences on the Right Channels at the Right Time www.symphonyam.com Cross-Media Insights Multi-Channel Strategy and Optimization A D V A N C I N G M E D I A I N S I G H T S Brand Tracking Solutions Media Mix Modeling SymphonyAM Actionability and Timeliness Accuracy and Depth Cannot inform on campaign-level decisions Speedy insights facilitates immediate course-correction and creative optimization to improve media ROI Reporting time- lag decreases actionability and ability to rapidly optimize campaigns Only reports high-level read on brand measures— not actual campaign impact Comprehensive measurement of campaign’s impact on consumers reached, measures even low- weight media Not granular enough to detect low weight media Rapid visibility into the true impact of cross-media advertising campaigns We work with global brand advertisers in the media, auto, financial services, pharmaceutical and telecom industries.
Transcript of Symphony Advanced Media- Proven Multimedia Ad Effectiveness Tool
Audiences today consume massive amounts of content across multiple platforms, connecting with brands in ways unimaginable a decade ago. Symphony Advanced Media’s cross-media measurement analytics give brand leaders and advertisers unprecedented visibility into their cross-media advertising investments to create superior consumer reach and impact.
Quantify Cross-Media Impact and ReachSymphonyAM’s solution sets are based upon a highly scalable data and analytics platform that delivers granular, immediate campaign performance insights so advertisers can better shape their marketing and media campaigns.
•Comprehensive: Evaluate your advertising and marketing efforts across online, print, television, and mobile
•Fast: See initial results as soon as one week into your cross-channel campaigns
•Easy: Turnkey process enables easy creation and implementation of surveys
•Customizable: Flexible design is adaptable to client-specific needs and unique media types
We provide the most complete analysis so you can make the most
informed decisions
Answers for Advertisers and Agencies • Assesstheperformance,interactionandliftof
multiple campaigns run across a range of media
•Understandtheimpactofyouronlinecampaigns on television campaigns
• Accuratelyassignattributionandisolatetheimpact of each media and cross-channel synergies.
•Understandhowmulti-channelcampaignsmotivate consumer purchasing
• Findoptimaltouch-pointsalongthepurchasefunnel to reach key consumer segments
Why Choose SymphonyAM?
Insights to Reach the Right Audiences on the
Right Channels at the Right Time
www.symphonyam.com
Cross-Media InsightsMulti-Channel Strategy and Optimization
A d v A n c i n g M E d i A i n S i g h T S
Brand Tracking Solutions
Media Mix ModelingSymphonyAM
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Dept
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cannot inform on campaign-level decisions
Speedy insights facilitates immediate course-correction and creative optimization to improve media ROi
Reporting time- lag decreases actionability and ability to rapidly optimize campaigns
Only reports high-level read on brand measures— not actual campaign impact
comprehensive measurement of campaign’s impact on consumers reached, measures even low-weight media
not granular enough to detect low weight media
Rapid visibility into the true impact of cross-media advertising campaigns
We work with global brand advertisers in the media, auto, financialservices,pharmaceuticalandtelecomindustries.
SymphonyAM’s solutions are built on a unique analytics platform that combines the qualitative insights of consumer surveys with the robust quantitative aspects of integrated large-scale media data, and shopper purchase data. This analytics solution delivers more accurate, granular and actionable insights than any other solution in the market today.
• Industry-leadingscalableWebsurveyplatform
• Integrationoflarge-scaletelevision,online and shopper data for impact analysis
•Robustandprovenanalyticsframework with pre-built best practice reports
• Integrationofconsumersegmentationand sales data for deeper insights
• Predictiveanddiagnosticmetricsinasinglesolution
www.symphonyam.com
Cross-Media InsightsMulti-Channel Strategy and Optimization
Assess advertising impact at each step of sales funnel, including cross-media synergies
Optimize overall media spend for maximum impact and ROI
Optimize spend allocation across media types—per campaign and target audience
Key Features
About Symphony Advanced MediaSymphonyAM provides end-to-end insights on cross-media advertising performance and consumer purchase behavior. We enable brand leaders to better understand thepotentialmarketingandfinancialimpactofdifferent media options. Our scalable technology platform makes it easier, quicker and more cost effective to conduct accurate online research—and opens up a world of new research and measurement possibilities.
Contact us today: [email protected]
© 2011, Symphony Advanced Media. All product names herein are the properties of their respective owners. 3/11
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Market-LeadingSurveyPlatform
Media Type Scope
campaign Size
Solution delivery Method
Set-UpandSegmentation
Advertising Effectiveness
campaign-Wide Measures
Strategic insights Services
cross-Media Measures
Return on investment (ROi)
Media Optimization
Advertiser/ Agency
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PowerPoint
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