Symon ParkProduct Marketing Managersypark4@lg-nortel.com

Contents

>Product Summary>Sales Items>Sales points

Product Summary

Small business communications imperatives

Cost effective Start-up

Easy to use

Minimized Call Budget

Expandability

Keys to ARIA SOHO > SMART Communications

ARIA SOHO’s basic unit provides a variety of features for enterprise communications including SMS, CID without additional cost

In order to minimize communications cost, ARIA SOHO provides various telephony cost control facilities including prepaid call, barge-in, forced trunk disconnect, LCR, etc.

Due to its sophisticated architecture, It expands up to 48 extensions with 2 cabinets and advanced PABX options for improving productivity can be added

Simplified ArchitectureIts simplified architecture provides plug & play facility with full hybrid extensions and user friendly OAM tools

Various Call Budget Control Methods

Powerful Basic Telephony Services

Expandability

Value Proposition >Optimized SMB Hybrid KTS

Full hybrid telephone Systemwith built-in services for SMB>SMB telephone system reaching 12 analog PSTN & 48 ext. >Caller ID service for CO line & SLT>SMS communications – Detection and regeneration to extensions >Conference, SMDR, LCR, Call duration control >Other services for enterprise communications - Alarm detection - External door phone control - External paging, music source interface - USB, RS-232C for OAM

Addressing legacy telephony market with cost-effective solution

Value proposition >Latest digital PABX

>Built-in type voice mail system>Auto-Attendant for customer greeting and call routing>Ethernet interface * 1ea>PC applications through LAN .1st / 3rd party TAPI interface .CTI PC phone (ez-Phone deluxe only) .PC-Attendant (ez-Attendant)>Remote system access for maintenance by modem>Metering signal detection for prepaid call, SMDR

Latest digital PABX providing advanced optional features

Addressing valued added telephony markets with PABX options

Sales Items

>Cabinet Size : 340 x 290 x 85 (mm)

Sales items Key Service Unit (BKSU, EKSU)

>Line/Ext. interface : 3 Analog PSTN & 1 digital+7 Hybrid Ext.>PSU with ring generator>1 line expansion slot>Other service units .1 Power failure back-up .Battery Back-up circuit .1 External Paging, 1 External MOH .1 RS-232C, 1 USB .1 Alarm & 1 General purpose relay

>Basic configuration - BKSU

>Line/Ext. interface : 3 Analog PSTN & 8 Hybrid Ext.>PSU with ring generator>Other service units .1 Power failure back-up .Battery Back-up circuit

>Basic configuration- EKSU

•5 units / master packing box

>Manual CD . Quick Installation Guide . Installation Manual . User guides (SLT, LDP-72xx) . Applications Manuals (On/Off line admin user guide included)

>Hard copy manual : Quick Installation Guide only

>Accessories . BKSU - Power cord, battery cable . EKSU - Power cord, battery cable, expansion flat cables

Sales items Basic Key Service Unit (BKSU) – Packing Details

* Programming manual to be downloaded from www.lg-nortel.com

Sales itemsOptional hard wares for line expansion & features

>3CO & 8 Hybrid ext. card>3CO & 16 Analog ext. card>8 Analog ext. card

>Voice Mail (120 min. / 4ch.)>Auto-Attendant (10 min. / 4ch.)>Door phone Interface (2 interfaces / Unit)

Line expansion (3 variants)

>LAN interface Unit>Modem for RMS>Call Metering Units (12K/16K Hz, 50Hz, PR)

Options for operation(3 variants)

Feature Options (3 variants)

Sales ItemsSoftware license

>PC-Attendants license key : Activating PC-Attendant (ez Attendant)

>TAPI based PC Phone (ez-Phone); SMS Sender included : Activation key for 48 users : Deluxe version

>TAPI license for using 3rd party TAPI Software : 3rd party / 1st party connection

TAPI SoftphonePC-Attendant

•LDP-7208D

•LDP-7224D (Necessary for Admin)

•LDP-7248DSS

•Door phone : LDP-DPB

[Notice] •LDP-72xx has no compatibility with ipLDK KTS•Blue black color only •Available option : wall mount bracket only - All the other options for LDP-70xx are not available

Sales ItemsProprietary terminals

Sales itemsConfiguration Example

Basic Configuration Add-ons Max

Availability

Consolidated configuration

(CO/Ext)

>3 Analog PSTN + 8 Ext.>PSU with ring generator>1 Power failure backup >Battery Back-up circuit>1 External Paging inf.>1 External MOH inf.>1 RS-232C>1 Alarm, 1 relay>1 USB

Line

Expansion

Cards

3CO+8Hbr. 1 6 / 16

3CO+16SLT 6 / 24

8SLT 3 / 16

Feature

Cards

Voice Mail 1 -

Auto-Attendant -

Door phone unit 1

Operation

Cards

Modem 1 -

Metering Unit 2 -

LAN Unit 1 -

>BKSU Configuration

Sales itemsConfiguration Example

>Expansion Cabinet ConfigurationBasic Configuration Add-ons Max

Availability

Consolidated configuration

(CO/Ext)

>3 Analog PSTN + 8 Ext.>PSU with ring generator>1 Power failure back-up>Battery Back-up circuit

Line

Expansion

Cards

3CO+8Hbr. 1 6 / 16

3CO+16SLT 6 / 24

8SLT 3 / 16

Feature

Cards

Voice Mail n/a -

Auto-Attendant -

Door phone unit 1

Operation

Cards

Modem n/a -

Metering Unit 2 -

LAN Unit n/a -

Competitive Analysis Panasonics KX-TE824

>Expandability (9/24* 3 cabinets - 27 /72)>Digital KTS, ISDN BRI, LAN interface>Full Hybrid>Packaging price with terminals

Summary Weakness

•Costly options: SMDR, Expansion Module External paging / MOH, relay

•No applications•Simple Voice Mail•Upgrade not available•No SMS service available

Competitive Analysis NEC Topaz

•Built in AA(3 min)•User friendly telephony features•Easy to handle•Well-known product•Strong brand•Fixed type (308), Expandable (308 -> 624)

Weakness

•No expandability•Analog system ; No LAN, PC application•Optional CID•SMS detection not available

Summary

•Data connectivity (ADSL, LAN S/W)•Built in CID•HiPath 1100 series .1120(2/6 ~ 8/16) .1130(2/14~10/20) .1150(2/16~10/50) .1190(8/32~10/140)

Summary Weakness

•No expandability•Analog system ; No LAN, PC application•No Built-in type VM•Complicated option card•No SMS services•No advantage for data connectivity

Competitive Analysis Siemens Hipath 11xx

Model Name KXTE824 Topaz Hipath1120 ARIA SOHOSystem Architecture Analog Digital Analog Digital

Trunk 8(basic: 3) 48(ISDN), 27(LCO)6(basic: 2) 12Dital Trunk No BRI No No

Extension 24 72 16 48

HybridHybrid : 16 portsSLT : 8 ports

Full Hybrid Ports No Hybrid Hybrid: 31 ports

Auto Attendant Basic Yes Yes YesVoice mail Yes (2ch) Yes No built in type YesTAPI No Yes Yes (V24) Yes (LAN)

No No No YesNo No No (?) Yes

PC Programming Yes Yes Yes YesProgram upgrade No No (ISDN/USB) YesRemote Access No No Yes YesModem No No Yes Yes

Fixed Line SMS support No No No YesCLI support on LCO Yes(option) Yes(Basic) Yes(Basic) Yes (Basic)

Yes(option) Yes(Basic) Yes(Basic) Yes (Basic)

Call Traffic Control ? ?Call BudgetingCaller list

-Barge in, Prepaid Call-Call Cut Off Timer - Station-Forced Trunk Disconnect

DISA / UCD / LCR Yes Yes Yes YesFax Auto detection Yes(option) No Yes (Option) YesSystem Speed Dial 100 2000 250 500

Application

Capacity

Programming

Major Features

CLI Display on SLT

PC PhonePC Attendant

Competitive Analysis

Sales Points

Analog Extension - SLT, FAX

Digital Extension

Optimized SMB Hybrid KTS Flexible configuration – Full Hybrid Extension

Simplified configuration for operation & expansionAutomatic recognition regardless of types of extension – full hybrid extension Automatic tone detection for incoming FAX from PSTN

PSTN

Digital Extension

Card expansion in each cabinet (3/08 -> 3/16, 6/16,6/24)Cabinet expansion (6/24 -> 9/32, 12/32, 12/48)

12 Analog CO

48 Ext.

Optimized SMB Hybrid KTS Advanced built-in services – CID display

PSTN

123-4567

CID SLT

Digital Keyset

CLI display in digital & analog extensionsCID detection (DTMF, FSK) from PSTN lineCID distribution by ring assignment

Regenerating CID for single line extensionsCID information given to extensions terminated when forwarded

123-4567

123-4567

Call Transfer

Optimized SMB Hybrid KTS Advanced built-in services – SMS

SMS SLT

Powerful messenger for Short MessagesSupporting ETSI Type I protocol (compatible with GSM)SMS facilities for detection, sending, retrieval

Buffering maximum 100 messages – SMS retrieval for digital phoneSMS display in digital terminal, SMS SLT, PC applications – on ring assignmentSMS sending from PC applications, SMS SLT

PC-Attendant

TAPI PC Phone

SMS SLT

Mobile phoneMobile Network

PSTN

Digital terminalEthernetInterface

Optimized SMB Hybrid KTS Advanced built-in services – Budget control

Employee 1Operator 1

Authorized Manager

Call traffic monitoring preventing employees from abusing outgoing callsForced call control by authorized managerPre-selection for the least cost call routes

Operator N

•Least Cost Routing

Employee x

•Prepaid out going call traffic*•Call barring

•Forced trunk disconnect•Barge in

•SMDR

Various methods to control call budget

Optimized SMB Hybrid KTS Advanced built-in services – Conference

Simplified collaboration>Conference room – Max. 15 users / 9 conference rooms : DISA or Transferred by attendant>Conference - Multi-line conference, Add-on conference>Paging conference

PSTN

Ext. 100

Ext. 101

Ext. 108

ConferenceRoom #1~#9

Max. 15 parties Conference call

Please enter your

passwords

Optimized SMB Hybrid KTS User friendly maintenance

On-site & Off site maintenance through RS-232C, LAN, Modem

PSTNDial-up Connection

Off-site (Remote)Maintenance

Data Network

On-site Maintenance(PC-Admin)

On line PC Admin: DB up/download, Diagnostics, S/W upgrade, PC AdminOff line PC Admin (PC Admin Pro)Speed Editor for system speed dial

Digital Terminal Admin

Ethernet Connection

User level admin program – adjustable level program

RS-232C / USB

TAPI PC Soft-phone(ez-Phone)

PC Attendant(ez-attendant)

Latest digital PABX End-user PC applications

1st / 3rd party TAPI InterfacePC Attendant SoftwareWindows based TAPI telephone ; ezPhone

Desk top PC applications enhancing employee’s productivity

LAN connection

Pre-assigned number

Thanks for calling us..

Please press button # for # Dept.

Latest digital PABX Voice Mail / Auto Attendant

Mobile Network

PSTN

SMSNotification

#1 Dept.

#N Dept.

Customer Call Routing

Voice RecordingBuilt-in VM

Voice Mail>SMS Notification to pre-assigned number>4 channels / Max. 120 min / 800 user message recording>Max. 100 system greetings / Max. 25 min

Optional Voice Mail and Auto-Attendant

Auto-Attendant : 4 channels / 10 min recording / 25 min system greeting

You’ve got a voice

mail

Thank you very much !http://www.lg-nortel.com