Driving Social Business Transformation with The Microsoft Platform - Symon Garfield
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Transcript of Driving Social Business Transformation with The Microsoft Platform - Symon Garfield
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Driving Social Business Transformation with the Microsoft Platform
Symon Garfield
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Who Am I?
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What Am I Going To Talk About?
Social Business
Transformation
Summary
Q&A
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SOCIAL BUSINESS
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What is ‘Social Business’?
Web 2.0
Social media
Enterprise 2.0
Social Business & Enterprise Social
Responsive Organisation
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Philosophy of Social Business
Nohria, N and Berkley, J D (1994) 'An Action Perspective: The Crux of the New Management'. California Management Review, 36 (4): 70-92.
http://www.theresponsiveorg.com/
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Technology InteractiveEmergent
Collaborative
PeopleEmpowered
AutonomousCreative & Innovative
Valued
Operational Efficencies
Innovation, Learning & Change
OrganisationNetworked
ChaoticSelf organising
EmergentComplex
CultureOpen
ParticipativeSupportive
CollaborativeTrusting
LeadershipAdaptive
Action orientated
The Social Business Environment
StrategyDynamicEmergent
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Strategic Management
Market positioning
Resource based view
Knowledge based view
Dynamic capabilities
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Technology
Communication
Collaboration
Social
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Structure
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People
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Leadership
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Culture
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Culture
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Culture
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Knowledge sharing culture
Incentives
• Sharing vs hoarding
• Skills• Teaching• Community• Knowledge
creation
Risk
• Innovation• Failure• Experimentati
on• Rules
Warmth
• Trust• Status• Interactions• Approachabili
ty• Sensitive
topics
Support
• Debate• Challenge
success• External
knowledge
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Cultural profiles
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TRANSFORMATION
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Change
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Change
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WHAT HAVE I BEEN TALKING ABOUT?
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Tailor your approach to Social
Design
Uses cases
Processes
Quantitative data
Predictable results
Action
Creating an
environment
Stories
Qualitative data
Serendipity
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Technology InteractiveEmergent
Collaborative
PeopleEmpowered
AutonomousCreative & Innovative
Valued
Operational Efficencies
Innovation, Learning & Change
OrganisationNetworked
ChaoticSelf organising
EmergentComplex
CultureOpen
ParticipativeSupportive
CollaborativeTrusting
LeadershipAdaptive
Action orientated
The Social Business Environment
StrategyDynamicEmergent
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questions?
HTTP://WWW.SYMONGARFIELD.ME.UK
@SYMON_GARFIELD
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thank you.
SHAREPOINT AND PROJECT CONFERENCE ADRIATICS ZAGREB, 10/15/2014 - 10/16/2014