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RESEARCH METHODS INBUSINESS

Overview of Syllabus

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UNIT- I INTRODUCTION TO

RESEARCH

The hallmarks of scientific research the

building blocks of science in research

the research process for applied and basic

research the need for theoretical framework hypothesis development hypothesis

testing with quantitative data. The research

design. The purpose of the study: Exploratory,Descriptive, Hypothesis testing (Analytical and

Predictive) cross sectional and longitudinal

studies

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UNIT- II EXPERIMENTAL

DESIGN

The laboratory and the field experiment

internal and external validity factors

affecting internal validity. Measurementof variables scales and measurement

of variables development scales -

rating scale and concept in scales beingdeveloped. Stability measures.

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UNIT- III DATA COLLECTION

METHOD

Interviewing, questionnaires etc. Secondary

sources of data collection. Guidelines

for questionnaire design electronic

questionnaire design and surveys. Specialdata source: Focus groups, Static and

dynamic data-collection methods and when

to use each. Sampling techniques andconfidence in determining sample size.

Hypothesis testing determination of optimal

sample size.

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UNIT- IV A REFRESHER ON SOME

MULTIVARIATE STATISTICAL TECHNIQUES

Factor analysis cluster analysis

discriminant analysis multiple regression

& Correlation canonical correlation application of SPSS package.

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UNIT- V THE RESEARCH

REPORT

The purpose of the written report concept

of audience Basics of written reports.

The integral parts of a report the titleof a report. The table of content, the

synopsis, the introductory section, method

of sections of a report, result section discussion section recommendation and

implementation section.

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TEXT BOOKS:

1. Donald R.Cooper and Ramcis

S.Schindler, Business Research Methods,

Tata McGraw Hill Publishing CompanyLimited, New Delhi, 2000.

2. C.R.Kothari Research Methodology,

Wishva Prakashan, New Delhi, 2001.

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REFERENCES:

1. Uma Sekaran, Research Methods forBusiness, John Wiley and Sons Inc., NewYork, 2000.

2. Donald H.Mc.Burney, Research Methods,Thomson Asia Pvt. ltd. Singapore 2002.

3. G.W.Ticehurst and A.J.Veal, BusinessResearch Methods, Longman, 1999.

4. Ranjit Kumar, Research Methodology, SagePublication, London, New Delhi, 1999.

5. Raymond-Alain Thietart, ET, al., doingmanagement research, sage publication,

London, 1999.

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Class Rules

Make yourself available for all classes withoutfail.

Make it to the class in time. Refrain from

entering late.Read the topics to be discussed in class.Maintain a copy of all submissions.Make yourself available for all evaluations.

In case you miss something, contact theinstructor immediately failing which no marksshall be awarded.

Keep in touch with the class coordinators for

instructions related to the subject.Res ect the decorum of the class.

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Term Project

Phase 1:Identify a topic of research. Conduct literature review on

the same. Develop objectives/propositions.

Phase 2:

Describe the study design; population; sample;

sampling method; tool for data collection; tool for

data analysis. Create the data collection tool

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Term Project

Phase 3:Collect and collate data. Analyze the data using

statistical tools.

Phase 4:

Write a detailed report on your study.

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GUIDELINES

Project has to be taken in group of 3-5.

Each should declare its group leader.

All groups will make a common submissionfor all phases but marks will be awarded

individually during presentation/viva based

on performance and contribution to theproject.

All submissions should meet deadlines.

This is a compulsory activity.