S.W.O.T.AnalisysS.W.O.T.AnalisysSchool of Public HealthSchool of Public HealthHasanuddin UniversityHasanuddin UniversityMakassar IndonesiaMakassar Indonesia

Ridwan AmiruddinRidwan Amiruddin

Program MSc.PH & Leads. Program MSc.PH & Leads. 20082008

Introduction of School of Public Introduction of School of Public Health Hasanuddin Health Hasanuddin University IndonesiaUniversity Indonesia

Quality of Unit: Institution governmentQuality of Unit: Institution government Structure; 65 Lecturer, 20 administration Structure; 65 Lecturer, 20 administration

staff, 7 departments.staff, 7 departments. Vision: Become the leader of public health Vision: Become the leader of public health

institution in Indonesia in 2015.institution in Indonesia in 2015. Mission: Education, research & services.Mission: Education, research & services. Responsible person : DeanResponsible person : Dean Student : 700 (S1 & S2)Student : 700 (S1 & S2)

Situation Analysis

          / \           

Internal Analysis       External Analysis

/ \                  / \

Strengths   Weaknesses       Opportunities   Threats

|

SWOT Profile

The following diagram shows how a SWOT analysis fits into a strategic situation analysis.

SSWWOOTT AANNAALLYYSSIISS

Strengths

Weaknesses

Opportunities

Threats

INTERNAL

College Strengths

SSWWOOTT AANNAALLYYSSIISS

Good contacts / Good contacts / relationsrelations

Good human resources Good human resources Special expertise.Special expertise. Recognized of staff.Recognized of staff. Location in center of Location in center of

South SulawesiSouth Sulawesi

• Innovative programs/services.• Good overall reputation.• Accessibility –day, night, on

line.• New Laboratory; biology,

chemist, computer, and studio.

SSWWOOTT AANNAALLYYSSIISSINTERNAL

College Weaknesses Lack of financial Lack of financial

support for faculty support for faculty Scholarship.Scholarship.

Lack of managerial Lack of managerial depth and talentdepth and talent

Inadequate Inadequate resources for resources for recruitment and recruitment and marketing to recruit marketing to recruit studentstudent

Vulnerable to Vulnerable to competitive pressurescompetitive pressures

Understaffing at all Understaffing at all departmentdepartment

Lack of Infrastructure; Lack of Infrastructure; physicalphysical

Underdeveloped Underdeveloped campus life and campus life and facilitiesfacilities

Lack of Data BaseLack of Data Base

EXTERNAL

Opportunities

SSWWOOTT AANNAALLYYSSIISS

Expand services to meet broader range of student Expand services to meet broader range of student needs.needs.

Economic conditions.Economic conditions. Expectations of stakeholdersExpectations of stakeholders Partner with International Univ; Griffith UniversityPartner with International Univ; Griffith University Becoming a leader in interdisciplinary.Becoming a leader in interdisciplinary. Continuing education for intellectual enrichment and Continuing education for intellectual enrichment and

for people of all ages.for people of all ages. Use new TechnologyUse new Technology Social partnersSocial partnershiphip ( (NGOsNGOs, lo, loccalal community community, , the the

economyeconomy))

EXTERNAL

Threats

SSWWOOTT AANNAALLYYSSIISS

Competitive pressures from Competitive pressures from Other UniversityOther University

Reduced public funding of Reduced public funding of higher education higher education

Limited scholarship for student.Limited scholarship for student.

ConclusionConclusion

SWOT profile of School Public Health SWOT profile of School Public Health Hasanuddin University is usefully to Hasanuddin University is usefully to increasing work-perform in academic increasing work-perform in academic mission; education, research and mission; education, research and services to become the leader services to become the leader institution in 2015.institution in 2015.