V.S

SWOT

Mohammad Al-Rubaiy (Google)Abdul-Latif Al-Duaij (Microsoft)

Background

• search-engine company– most popular– > 8 billion pages

• revenue– Advertisement

(99%)– search: licensing– other: selling &

licensing & receiving donations

• 25 sales offices in ~15 countries

• software company• history

– 1975– monopoly

• revenue– software– gaming– cell-phones– television

SWOT - Internal (Strength)

1) brand image2) customer loyalty3) workforce skill &

motivation4) New Product

Development5) multiple segments

1) brand image2) economies of scale3) workforce skill &

diversity4) charity 5) multiple industries &

segments

SWOT - Internal (Weaknesses)

1) stock price2) Total Quality

Management

1) stock price2) employees

dissatisfaction

SWOT - External (Opportunities)

1) government regulation: low

2) expansiveness: segments

3) trade barrier: unavailability

4) market: big5) technologies

(hardware): new

1) position (competitors)

2) cash: loads3) HQs: several4) monopoly: almost5) technologies

(hardware): new

SWOT - External (Threats)

1) competition, main: Microsoft and Yahoo!

2) substitutes

1) legal issues2) losing market share

(competition)3) future products:

failure

Case

• events– Google MS territory – Microsoft looses many top employees– Microsoft sues Google (non-competence)

• outcomes– Google dominates: search sector (web &

PC)– Microsoft’s lawsuit (non-competence) taken

seriously, but mostly rejected• 4: X technical, X hiring

Sources• Microsoft.com• Google.ca• Wikipedia• MicrosoftWatch.com• Kevin Kelleher• Fred Vogelstein• Mint India

V.S