Swot
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S-W-O-T ANALYSIS OF CAFÉ COFFEE DAY STRENGHTS 1. First mover advantage 2. Excellent brand name and visibility 3. ISO 9002 certified company 4. Youth oriented brand 5. Reduction in cost WEAKNESS 1. Lack of indivisual attention to loyal customers 2. Unavailability of fresh food 3. Market penetration of coffee bars is 5% OPPORTUNITY 1. Fastest growing industries in Asia 2. Merchandising 3. Tie ups with other companies for promotion 4. Tapping smaller markets 5. Cheaper varieties of coffee THREAT
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S-W-O-T ANALYSIS OF CAF COFFEE DAY
STRENGHTS 1. First mover advantage2. Excellent brand name and visibility3. ISO 9002 certified company4. Youth oriented brand5. Reduction in cost
WEAKNESS1. Lack of indivisual attention to loyal customers2. Unavailability of fresh food3. Market penetration of coffee bars is 5%
OPPORTUNITY 1. Fastest growing industries in Asia2. Merchandising3. Tie ups with other companies for promotion4. Tapping smaller markets5. Cheaper varieties of coffee
THREAT 1. Competition with Barista , Costa coffee and Starbucks2. Presence of other hangout locations3. Unorganized market4. Dependent on government commodity rates.
