Comparison of McDonald’s and Subway

STRENGTHS-• Local based food menus• Generation targetting.• Largest market share in the world.• Brand value $40 billion(approx).• Most restaurants are owned by

independent franchisees.

Weaknesses-• Unhealthy food menu• Negative publicity by others • High employee turnover (1.9 million

employee)

STRENGTHS-• Eat fresh slogan.• Number of stores(worldwide).• Store startup cost are very low.• Use of celebrities in commercials

advertisement .• Transparency in food preparation.

Weaknesses-• Franchisees fighting over high control over

restaurant• High employee turnover• Unhappy franchisees• Employees knowledge

SubwayMcDonald’s

McDonald’s

OPPORTUNITIES-• Concentrate to healthier food• Home delivery• New products• Changing customer habits • Focus on Child customers

Threats-• Competition with Burger king, Subway etc• Trend towards healthy food• Local restaurant chains• Saturated fast food market• Currency fluctuations

Subway

OPPORTUNITIES-• Employee training(knowledge)• Encourage more dining• Welcome of customers • Improve employee satisfaction

Threats-• Less stores than other fast food chain• Food contamination• Unsatisfied customers• Unhappy franchisers

Submitted By- Sourabh meena