SVN Tech Tour VA 8.22.12
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Transcript of SVN Tech Tour VA 8.22.12
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Social Media & #CRE: LinkedIn, Twitter & Beyond
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Why Social Media? Why now?
• Help your target market find you• Control what they do find• Virtual handshakes
– Reconnect – Meet new contacts– Stay top of mind
• Acknowledge clients• Become a thought leader• Set it and (sometimes) forget it
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3
150 million
900 million
100 million
The three big social networks:
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4
The business meeting
The reunion/night out
The cocktail party
The three big social networks:
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Social Media and the Sales Cycle
©2012 DKD New Media Strategies, LLC
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How do search engines work?
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Top sites in the United States
1. Google
2. Facebook
3. YouTube
4. Yahoo!
5. Amazon.com
6. Wikipedia
7. eBay
8. Craigslist.org
9. LinkedIn
10.Blogspot
11. Windows Live
12. Twitter
13. Go
14. MSN
15. Bing
16. Pinterest
17. Tumblr
18. AOL
19. Netflix
20. CNN Interactive
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LinkedIn: Not just a profile, but a portfolio
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Social Media and the Sales Cycle
©2012 DKD New Media Strategies, LLC
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Leveraging LinkedIn: Active Participation
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Spontaneous networking
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Intentional networking
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Twitter & Facebook: When you just can’t be there in person
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1 2 3
4
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Hashtags & keywords
• #CRE• #CRElisting• #Multifamily• #Industrial• #Office + #CRE• #Medical + #CRE
• Sperry Van Ness• @SVNICorporate• “Thx for the RT’s”• “#FF”
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The social media sales cycle
©2012 DKD New Media Strategies, LLC
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Monday Morning Sales Call
• Open to all Advisors & outside brokers• SVN promotes properties during call and
via social media after the call.
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Monday Morning Sales Call
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Q4 Auction Event
• Open event for SVN Advisors and the brokerage community.
• To be held on Oct. 23-24• Visit: http://www.svnauctionevent.com• Deadline Sept. 7
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SVN on Social Media
LinkedIn Group:• http://www.linkedin.com/groups?gid=4474624
Twitter Page:• http://www.twitter.com/SVNICorporate• http://www.twitter.com/DianeDanielson
Facebook Page:• http://www.facebook.com/SVNIC
Slideshare (for Monday Morning Call slides):• http://www.slideshare.net/SperryVanNessIC
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CRE Technology: The key to running an efficient and productive business
Bo Barron CCIMSperry Van Ness/The Barron Group