Sustainable Promotional Strategies for Plastic Products in Bangladesh: a Study on Shurwid Industries Limited

INTRODUCTION

Now days, the main drives for global PLASTIC market growth were countries in the developed world. However, because of increasing prosperity, Asian markets are becoming sizeable enough to influence global PLASTIC marketing growth. Thus, having an Asian strategy is critical for future growth. More specifically, since a large portion of the Asian growth is by Singapore and China, having customized strategies for these two countries is critical

For a company that is intent upon accelerating its growth.

Bangladesh is almost self sufficient in the field of PLASTIC Industry.

The PLASTIC industries in Bangladesh are expanding speeding speedily. At present the PLASTIC of this country are exported to many other countries of the world. Industrialists have claimed that if govt. extends their co-operation in this purpose, the foreign exchange earning of this sector will comes nearer to earnings of the garments. With the expansion of the market of the PLASTIC industry, profit of the industry gross gone much higher.

The organization, which keeps eyes on the PLASTIC market, alleged that the prices of the PLASTIC by owners. In addition to that the questions of fake & adulterated PLASTIC are more. There are also allegations of the flow of PLASTIC through illegal routes.

Plastic Information (BPGMEA)Common Plastic Acronyms OfPlastic Materials and Compounds

ABS Acrylontrile- butadiene –styeneCA Cellulose acetate CN Cellulose mtrateEP Epoxide; EpoxyPA PolyamidePC PolycabonatePEFP Poly (eyhylene terphthalate)PVC Poly (vinyl cloride)PVDC Poly(vinylidene-chloride)PO polypropylene PPO Poly(phenylune oxide)PS PolystyrenePSF PolyoulfonoPTFF PolytetrofluoroetylenePUR PolyurethanePVAC Poly (vinyl alcohol)

PVAL Poly(vinyl alcohol)SB Styrene-butadieneUF Urea-formaldehydeUP Unsaturated Poyeaster

MAIN PART OF THE REPORT:

Company Profile

Name of the Company: SHURWID Industries Limited. As a short form of SIL

Location of the Company: Corporate / Main OfficeHouse # 6/6 (2nd floor), Block # F, Lalmatia, Dhaka – 1207.Phone # 8121687, 9126832, Fax # 8141718E-mail # info@shurwid.com

Factory: Bi-Mile, Kashem cotton Mill Road, Konabari, Gazipur.Phone # 9298717

Registration & Operation of the Company

SIL has registered with Register of Joint Stock Companies in March 26, 2004 and its trail operation start on April 26, 2008 and commercial production start from May 03, 2008.

Types of the Company

SIL are the multinational company with an American citizen & the Managing Director of STS Pack Holding Ltd. Bulgarian. SIL Manufacture high barer PVC blister film for sensitive drugs, Garments Accessories, Toys, Tooth Brushes, Electronics and All kind of Packing Industries, Fast Food shop & Departmental Stores in local market.

Directors & Officers

Directors Involvement/Interest in other companies

Sl. No.

Name Age(Year)

Designation Entities Where They have Interested

1. MD. ANIS AHMED 44 Chairman Managing Director: Birds Bangladesh.

2. ZAHEDUL HOQUE 48 Managing Director

Director : Quality Plastic IndustriesProprietor : Trade & Trading

3. ABUL HASAN MASUD

58 Director CEO : APF Financial Inc., USA

4. SHAHRA BEGUM 52 Director Proprietor : Odyssey Exclusive Collection

5. EZAZUL HOQUE 50 Director Proprietor: Hoque Pet Industries

6. MD. SAIJUDDIN 48 Director Partner : Prime Tailor7. HALIMA

KHANDAKER42 Director

8. SYEDA FAHIMA AKTER

46 Director

9. RAIHANA ZAHED RUNA

39 Director Proprietor : Bushras Collection

10. SYEDA SAYMA AKTHER

42 Director Director : Birds Bangladesh.

Family Relationship among the Directors

The Relationship among the directors is stated below:

Name of The Director Position in the Company RelationshipMD. ANIS AHMED Chairman SelfZAHEDUL HOQUE Managing Director SelfRAIHANA ZAHED RUNA

Director Wife of MD

SYEDA SAYMA AKTHER

Director Wife of Chairman

EZAZUL HOQUE Director Brother Of MDSHAHRA BEGUM Director Sister Of MD

The Management Committee (Employee)

Name Position in the CompanyMrs. Halima Khandakar Accounts & FinanceMr. Aurun Kanti Das Accounts ManagerMd. Arefin Akter Doly Admin ManagerMd. Khorshedul Islam Marketing ManagerMr. Juwel Kanti Day Sales ManagerMd. Azizul Islam Commercial ManagerMd. Abdur Rahim Assistant Manager(Sales

&Marketing)Md. AlBeurini (Tanim) Assistant Manager

Marketing

DESCRIPTION OF BUSINESS

Corporate Status and Background:

Shurwid Industries Ltd. is a public limited Company but the company was incorporated in Bangladesh on 16.03.2004 as a Private Limited Company under the Companies Act 1994 in ‘Z House’, 6/6, Block-F, Lalmatia, Dhaka-1207 by 75% local investment, 25% foriegn investment and entitled as a multinational company in Board of Investment (BOI), Bangladesh and started its commercial operation on 02.05.2008. Subsequently the company was converted into Public Limited Company on April 12, 2010 and the project is located at

Bi Mile, Konabari, Gazipur. Authorized and paid –up capital structure of the company is as follows:

Particulars No. Of Share Face Value Amount in TakaAuthorized Capital 5,00,00,000 Tk. 10.00 50,00,00,000.00

Paid-up Capital 41,52,890 Tk. 10.00 4,15,28,900.00Total 4,15,28,900.00

The project of the company is equipped with balanced modern new machineries imported from Europe, with a view to producing product of international standard. This happens to be the project of state of art, which has earned high reputation in PVC film (drug packaging film) sector.

Nature of Business

The principal activities of the company are to carry on the business of drug (specially tablet & capsule) and food packaging plant to produce PVC film (Pharma & Food grade) for Pharmaceuticals, Food industries and export thereof.

Principal Products:

The company has been set up to produce international standard Pharma and food grade PVC Film from FDA approved raw materials.

Market of the Products:

The company procedures PVC film for pharmaceuticals and food industries and export thereof. All buyer of the company are located within the country and business transactions have been being made by cash and L/C. Generally L/C’s are received in terms of payment ‘at sight’.

(1) Relative Contribution of the Services Contributing More Than 10% of Total Revenue:The Company produces PVC film for drug (especially tablet, capsule), food packaging, stationery, toy Industries and Garments Accessories.

(2) Associates, Subsidiary/ Related Holding Company:Shurwid Industries Ltd. has no Associates or Subsidiary company.

(3) Distribution of Products/Services:The company produces PVC Film products for pharmaceuticals and food industries and export thereof. We may demonstrate the distribution process as follows:

Production process of PVC Sheet:

Production Process of Forming Item:

(4) Competitive Conditions in the Business:

There is a huge demand-supply gap for the product of the Company in the PVC blister film market. The Company earned good name and fame in the PVC film market of the country of its quality. There is a 15% Import Duty for importing finished PVC blister film from abroad but for local production this is a totally duty free.

Name of Foreign Companies CountryNuplas Industries Ltd. UAEMacro Plastic SDN. BHD. MalaysiaRifidtex SDN BHD MalaysiaHanjinChicago 0031W TaiwanPrimax International Corp. TaiwanAC-Flien GMBH Germany

(5) Sources and Availability of Raw Materials and the Name of the Principal Suppliers:

The raw material of the company is PVC Resin, Tin Stabilizer, Impact Modifier and etc. which is fully procured from abroad. The company imports the Food and Drug Administration (FDA)- approved raw materials from the United States of America and Thailand to produce world-standard blister film. The names of main suppliers are mentioned below:

Prepare Chemical composition

Mixture by Machine

Extruder for Sheet Making

Slitting/ Cutting

PackingFinished Product Store

PVC Sheet Film

Slitting Forming Cutting

Packing CheckingDelivery

SL. No. Name of Supplier Address1 Vinythai Public Company

Ltd.(Solvay)Green Tower, 3656/41, Rama IV Road Klongtoey, Bangkok-10110, Thailand

2 Rohm and Haas Singapore (PTE) Ltd

11 Tuas Avenue 12, Singapore 639034

3. Kaneka (Malaysia) SDN, BHD

Suite 6,02, 6th Floor, Regent Office Block 160, Jalan Bukit Bintang 55100 KualaLumpur, Malaysia.

4. Cognls Oleochemicals (Sdn Bhd (63112-D)

42507 Telko Panglima Garang,Selangor, Malaysia.

(6) Sources of and requirement for, power, gas & water:

All required utility facilities are available at the project site and those are stated below:Power:Power requirement for the project is 250 KW which are met up from 360 KW own operating gas generator. Yet for smooth operation of the project power connection from REB has been arranged as stand by.Water:The project is required 9m3 of water per day which is met up from own deep tubule. Gas:Titas Gas Distribution Company Limited supplies required gas for the project

(7) A) Name of the customers who purchase 5% or more of the company’s pharma grade product/service:

S/L

Customer NameAddress Nature of

Transaction

1.

ACI Pharmaceuticals Ltd. ACI Center, 245 Tejgaon Industrial Area Dhaka-1205

By Cheque

2.

Alco Phama Ltd. House# 21,Road# 113/A, Gulshan-2Dhaka-1212

By Cheque

3.

Albion Laboratories Ltd Ban Goveshanagar Road, Sholashahar,Chittagong

By Cheque

4.

Ambee Pharmaceuticals Ltd. House-1, Road-71, Gulshan-2, Dhaka-1212

By Cheque

5.

Amico Laboratories Ltd. 12/3,Tajmahal Road Mahammadpur,Dhaka-1207,

By Cheque

6.

Apex Pharma Ltd House-6 Road-137, Gulshan By Cheque

7.

Benham Pharmaceuticals Ltd TMC Building (2nd& 8th

Floor)52, New Escaton Road, Dhaka-1000

By Cheque

8.

Beximco Pharmaceuticals Ltd.

19, Dhanmondi R/A, Road No-7, Dhaka-1205,

By Cheque

9.

Beacon Pharmaceuticals Ltd. Orion House, 153-154 Tejgaon I/A, Dhaka-1208,

By Cheque

10.

BIO Pharma Laboratories Ltd

7/16 Lalmatia, Block-B,Dhaka-1207,

By Cheque

11.

Bristol Pharma Ltd 6/3, Block-B, Lalmatia, Dhaka-1207

By Cheque

12.

Central Pharmaceuticals Ltd 2A/1 South West Darus Salam Road Mirpur, Dhaka-1216

By Cheque

13.

ChemicoLaboratories Ltd 338, Segunbagicha,Dhaka-1000,

By Cheque

14.

Cosmic Chemicals Industries Plot-I/21, Block-K Sector-2 Road-3Rupnagar,Mirpur, Dhaka-1216

By Cheque

15.

Doctors Chemical Works Ltd.

44, Dilkusha CA,Dhaka-1000,

By Cheque

16.

Drug International Limited 17, Green Road Dhaka-1205 By Cheque

17.

Delta Pharma Ltd House-500, Road-34, New DOHSMohakhali, Dhaka-1206

By Cheque

18.

Eskayef Bangladesh Ltd. Gulshan Tower (9th Floor), Plot-31, Road-53, Gulhan-2, Dhaka-1212

By Cheque

19.

Edruc Ltd 14, Bijoy Nagar, Dhaka-1000

By Cheque

20.

Ethical Drugs Ltd 19, Dilkusha Rahman Tower (8th Floor),Dhaka-1000

By Cheque

21.

General Pharmaceuticals Ltd.

House # 48A,Road # 11A,Dhanmondi Dhaka – 1209.

By Cheque

22.

Globe Pharmaceuticals Ltd House #251/L (New),Road # 13/A (New),Dhanmondi R/A,

By Cheque

23.

Healthcare Pharmaceuticals Ltd

Wage Ernes Complex (3rd

Floor) 71-72,Eskaton Garden Road Dhaka-1000

By Cheque

24.

IBN-SINHA Phar. Industries Ltd

House # 41,Road#10/4,Dhanmondhi

By Cheque

25.

Incepta Pharmaceuticals Ltd. 40,Shahid Tajuddin Ahmed SharaniDhaka-1208

By Cheque

26.

Indo Bangla Pharmaceutical Works

Cillege Road, Barishal. By Cheque

27.

Medicon Laboratories 44, Purana Paltan (1st floor)Dhaka-1000

By Cheque

28.

Novo Healthcare and Pharma Ltd

United House, 10 Gulshan Avenue, Gulshan-1, Dhaka-1212,

By Cheque

29.

Navana Pharmaceuticals Ltd. 125/A Matijheel CA (Islam chamber), Dhaka-1000

By Cheque

30.

Orion Laboratories Ltd. Orion House, 153-154, Tajgaoa Industrial area,Dhaka1208,

By Cheque

31.

Pacific Pharmaceuticals 5 Nawab Stratwari, Dhaka-1203,

By Cheque

32.

Pharmic Laboratories Ltd. Koholla,1512/A O.R Nijam Road, Mehedibagh,Chittagong

By Cheque

33.

Popular Pharmaceuticals Ltd House-25, Road-2, Dhanmondi, Dhaka-1205

By Cheque

34.

Prime Pharmaceuticals Ltd City Heart Building (8th

Floor) 67, Nayapaltan, Dhaka-1000

By Cheque

35.

Proteety Pharmaceuticals Ltd.

House-214, Lane-13 Lake Road, New Dohs Mohakhali Dhaka-1206

By Cheque

36.

Reman Drug Laboratories 392 New Eskaton Road,Dhaka-1000

By Cheque

3 Renata Limited House-450, Road-31, New By Cheque

7.

DOHS,Mohakhali, Dhaka-1206,

38.

Repco Laboratories Ltd. 33/C Dilu Road, Dhaka-1000 By Cheque

39.

Silva Pharmaceuticals Limited

House # 65, Road # 8/A(New), Dhanmondi R/A,Dhaka – 1209

By Cheque

40.

Sonear Laboratories Ltd. 11/3, Toybu circular road, Motijheel C/A,Dhaka-1000,

By Cheque

41.

Sun Pharmaceuticals (Bangladesh) Ltd.

House # 4, Road # 16/A Gulshan-1Dhaka-1212,

By Cheque

42.

Standard laboratories Ltd. Pine View (2nd floor), 100 Agrabd CA,Chittagong.

By Cheque

43.

Syntho Laboratories Ltd. 19/B Lake Circus, Kalabagan, Dhaka-1205.

By Cheque

44.

Techno Drugs 13 Topkhana Road,Segunbagicha, Dhaka-1000

By Cheque

45.

Tropical Pharmaceuticals Ltd.

House-270, Road-1, Baitul Mana Housing Society, Shamoli, Dhaka-1207

By Cheque

46.

The ACME laboratories Ltd. Court Dela ACME, ¼ Kallayanpur,Mirpur Road, Dhaka-1207

By Cheque

47.

The White Horse Pharma 67, Dilkusha C/A (4th floor) Dhaka-1000

By Cheque

48.

Unimed & UniHealth Manufactures Ltd.

5/8 Block-C, Lalmatia, Dhaka-1207

By Cheque

49.

United Laboratories Ltd. 1202, Askarabd,Dewanhat, Chittagong.

By Cheque

50.

United Chemicals and Pharmaceuticals Ltd

1954/AC.D.A.Avenue, G.P.O. Box No 485, Chittagong. 33/E,Fidc Road, Kalurghat, Chittagong

By Cheque

51.

Zenith Pharmaceuticals Ltd. 42,Dilkusha C/A (5th Floor), Dhaka-1000

By Cheque

b) Name of the customer(s) who purchase 5% or more of the Company’s food grade product/service:

Sl.No.

Name of Customer Address Nature of Transaction

1 Euro Hut Dhanmondi-15, Dhaka By Cash2 Tatka Agro Foods House #34, Road #27,

Dhanmondi, DhakaBy cheque

3 Californea Fried Chicken

Road #27, Dhanmondi, Dhaka

By Cash

4 Joypur Sweets Shakertake, Mohammadpur

By Cash

5 Bikrompur Sweets Kolabagan, Main Road, Dhaka

By Cash

6 Alpha Ball Pen Hatkhola, Dhaka By cheque7 New Light House BCC Eoad, Thadary

Bazar, DhakaBy cheque

8 Shams House Sec-3, Road-11, Uttara, Dhaka.

By Cash

9 Royal Foods Lalbagh, Dhaka By Cash10 Pitha Ghar Kolabagan, Dhaka By Cash

(8) Contract with Principal Suppliers/Customers:

There is no contract with principal suppliers or customers other than the normal course of business.

(09) Material Patents, Trademark, Licenses or Royalty Agreements:

Company is registered at BOI, VAT License from NBR and Import License from CCI&E. No requirement of Material Patents, Trade Mark, Royalty Agreement.

(10) Employees’ position as on 31.01.10

Monthly Salary Range Factory Head Office Total EmployeeBelow 20 Thousands 130 21Above 20 Thousands 05 10Total

All are full time salaried employees. There is no part-time employee in the Company.

(12) Production Capacity and Current Utilization:

Installed Production Capacity of Shurwid Industries Ltd. is as under:

Product Quantity (M.T) per YearPVC Film 1500

Manufacturing of PVC Food Grade Disposable Item:

Product Quantity(Pcs) per MonthPVC Launch Box 10,00,000PVC Plate 3,00,000PVC Transparent Container 4,00,000PVC Bati 2,00,000PVC Biscuit Tray 5,00,000PVC ICE Cup 2,00,000PVC Burger Box 8,00,000PVC Square Tray 1,50,000

Product Description:

PVC film/sheet is transparent base material for blister pack and its basic raw material is PVC Resin. Our Product has standard color; options are Glass clear, Amber, Green, Blue, Opaque White and Milk white. The Products thickness varies between (100mic-1mm) with a maximum width of 800mm. Our own automatic computerized machine checks & controls products thickness, width and quality online. All pharmagrade products are being produced keeping in mind the safety requirement of pharmaceuticals.

Why will you buy from SHURWIDGood qualityBetter price Minimum lead time. Delivery can be made within a weekNo inventory carrying cost No import hassleTo support local Bangladeshi entrepreneur The products are having clean superiority in appearance performance, workmanship and life/durability PVC / PVDC Film / Sheet PVC Soft FilmPVC Thermoforming FilmPVC Disposable Lunch BoxPVC Disposable PlatePVC Disposable one time cup PVC Disposable one time GlassPVC Disposable ContainerPVC Disposable Item

Name of Machinery

SHURWID INDUSTRIES LTD.BI MILE, KONABARI , GAZIPUR

SL No. Assets Purchase Date Origin01. Air Compressor (3 Pcs) 30.01.08 Italy02. Air Condition 02.04.08 USA

03. Band Machine (8 NO'S) 13.11.08China & Bangladesh

04. Chiller-1 26.12.07 Italy05. Chiller-2 10.12.09 Italy06 Cover Van-1 12.05.09 China07. Cover Van-2 29.05.08 India08. Dies Making Forming    09. Equipment    10. Extruder Machine 04.02.08 Italy11. Factory Building    12. Tube Forming Machine 12.01.10 China13. Vacum Forming Machine 31.03.09 China14 Furniture & Fixture    15. Gas Generator 24.02.08 USA16. Land & Land Development 18.06.06  17. Mixture Machine 28.02.08 India18. Plastic Core 25.10.09  19. Slitting Machine 22.01.08 Taiwan20. Software Tally 26.01.09  21. Tools & Spare    22. Web Development 18.08.09  

COMPANY COMPETITIVE SITUATION

Mission of SIL:Providing a premium set of innovative products and services and granting superior value to their – shareholders, customers and employees. Vision of SIL:

Continue to build their track record and in seek for excellence. They strive to meet the needs of both their customers and their employees. At SIL ensure customer satisfaction by providing high quality customer services. This is made possible by the professionalism of their employees all of whom are provided with the requisite training and opportunities to enable them to realize their full potential.

Social Commitment:

The Public Relation Division of SIL maintains effective support with the general public by communicating the policies and schemes of the industries through press and electronic media. Besides maintaining close relationship with journalists & advertising agencies.

SIL believes in serving the nation and building the country strong and always at the forefront to support noble causes and promote the social & culture activities in the country.

The Public Relation Division of SIL sponsors various social, cultural and sports events to generate healthy activities in the society. It also organizes religious programs to uphold the religious tradition of our people. The Division represents the industries at important forums to exchange views on national & international issues with various organizations to boost the intellectual activities.

About Product:

PVC need in our country minimum 300 metric ton. But our country fulfills this requirements only 150 metric ton. On of them, SHURWID Industries Ltd. production capacity only 90 metric ton and others Industries production capacity only 100 metric tons, like Sun Yead Industries, Aishi Industries & Mais Industries etc. Short product our country Import.

Indutries Name Production CapasityShrwid Industries Limited

90 Metric Ton

Others Industries 100 Metric TonImport 210 Metric Ton

SWOT Analysis:

The comparison of strengths weaknesses, opportunities, and threats is normally referred to as a SWOT analysis. The central purpose of the SWOT analysis is to identify strategies that align, fit, or match a company’s resources and capabilities to the demands of the environment in which the company operates. To put it an other way, the purpose of the strategic alternatives generated by a SWOT analysis should be to build on company strengths in order to exploit opportunities and counter threats and to correct company weakens.

SWOT analysis explains in two broad ways on viewed of organizations environment. These are:

a)Internal Environment Analysis:

It includes:StrengthWeakness

Strengths:

SIL has provided its industry service with a top leadership and management position. The Board of Directors is the skilled person in business world. The top management officials have all worked in reputed company and their years of industry experience, skill, and expertise will continue to contribute towards further expansion of the Industry.

SIL has an interactive corporate culture. The working environment is very friendly, interactive and informal. And, there are no hidden barriers or boundaries while communicate between the superior and the employees. This corporate culture provides as a great motivation factor among the employees.

SIL has the reputation of being the provider of good quality services too its potential customers.

Weakness:

The industry failed to provide a strong quality-recruitment policy in the lower and some mid level position. As a result the services of the industry seem to be Deus in the present days.Service quality of this industry is good but hot high as the customers want and expectation. The quality of the service at SIL is higher than the others industrySome of the job in SIL has no growth or advancement path..

Opportunities:

In order to reduce the business risk, SIL has to expand their business portfolio. In addition of those things, SIL can introduce special corporate scheme for the corporate customer. At the same time, they can emphasize more on various social activities because it has these opportunities.

Threats:

The low compensation package of the employees from mid level to lower level position threats the employee motivation. As a result, good quality employees leave the organization and it effects the organization as a whole.Daily basis interest.

Service:

Environmental Policy SIPL is committed to maintain highest standard of environmental protection and want to ensure the consumer that all actives of SIL are being done without any adverse impact on the environment. We firmly believe that we are responsible to the government for protecting environment The entire employees are well aware of thier responsbility and commitments.

Objectives: We always practice national legislation on environment and ensure that no stage of our operations will compromise / hamper the safety of people, product and environment. We continuously analyze and improve the environmental impact of our existing & future packaging products. We minimize risks of pollution by a) Handling of materials in a safe manner.

b) Minimizing dust and noise levels.

We co-operate with national environmental authorities & consultative bodies as well as strive to raise the environmental awareness of our supplies. We ensure that employees in general and management in particular understand & comply with environmental responsibilities through proper training and internal audits to Check for Compliance. Implementation: Factory Manager, Quality Assurance Manager, Production in Charge and all other stuffs have specific responsibility for the implementation of the policy in their respective areas. Quality Policy We follow total quality management principle: a) Success is built on quality b) Quality is a join effort c) Quality is made by people

We are committed to continuous improvement of our products. We are committed to supply high quality products to our buyer’s consumers. We ensure competitive price by adopting latest manufacturing technology

Findings and Analysis

Analysis of Employee Survey:This questionnaire is based on the satisfaction of the customers to using SIL products and services. What we have found in my study that we furnished below:

Employee Age Group of SIL:

SIL’s Employee Age Group

Employee Gender of SIL:

Employee Gender

Findings:

Hopefully the management decided to provide fully computerized services that will booster services of the industry.

10%

40%

22%

20%

8% Below 2121-3031-4041-5051 & above

70%

30%

MaleFemale

Officers of the desk, where workload is very high, hardly get the chance to go out for development purpose and always feel that their duties for the organization. Management decision is very quick.

Employee is too much proportional.(Head Office & Factory) Everybody is high qualified.

Marketing department & sales department are highly qualified.

Factory Manager, Quality Assurance Manager, Production in Charge and all other stuffs have specific responsibility for the implementation of the policy in their respective areas.

The products are having clean superiority in appearance performance, workmanship and life/durability.

Continuously analyze and improve the environmental impact of our existing & future packaging products.

Committed to supply high quality products to our buyer’s consumers.

Recommendations & Conclusion

Recommendations:

In this part we have tried to come up with a number of recommendations pertinent to the overall performance of the company. These recommendations are based on the study of last two years financial performance. The following suggestions are recommended for increasing the overall performance of the company:

The synergy of dedicated manpower, technology, and market opportunity can lead the organization to achieve the goal.

The management should increase the current assets in order to meet the current obligations, so that firm can attain a comfortable liquidity.

SIL should train up their head personnel about all sort of information regarding and its service.

Shurwid Industries Limited management should take attempts to reduce its administrative, selling and distribution expenses.

Attempts should be made to use debt capital efficiently in its capital structure in order to enjoy the benefit of leverage.

It seems to us that day-by-day customers operation is increasing, individual employee has to handle different types of job. But that is pocking a back for an employee. As a result it might be happen any big mistake by the employee and service is also timed consuming and customer has to suffer for this situation. May be it would be the reason for employee's de-motivation as well as the customer's dissatisfaction.

Control should be and adjusted through responsibility accounting.

SIL should focus on their promotional activities.They should also focus on the marketing aspects to let customers know about their products and offerings and more promotion should be given to attract new customer.Time consumed at service level should be minimized at optimum level.

Conclusion:

Bangladesh is one of the world's most prominent developing nations. The country's economy is based on agriculture .Bangladesh Plastic Goods Manufacturers Association (BPGMA) is a private sector association and also representing our country total plastic goods industries. One of the important factors of service business is to satisfy customers. Especially, for the company, which is the principal service business, the evaluation of the satisfaction by the customers for various kinds of services is a very important index for measuring the competition level of the industry.

Consumer behavior is an interesting and important area that evolves rapidly because of their perception, motivation, and attitudes towards the product or service, they are enjoying. This study has several objectives, which has fulfilled by different analysis. The first objective was to measure the customer satisfaction of SIL. Shurwid Industries Limited (SIL) providing satisfied level of service quality.

Referenceshttp://www.silbd.com, accessed on May 05, 2010http://www.wikipedia.org, accessed on May 07, 2010SIL general regulation.William G. Zikmund, “Business Research Method”Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985), ``A conceptual model of service qality and its implication for future research’’, Journal of Marketing, Vol. 49, April, pp. 41-50.Mc Graw Hill, Advertising and Promotion. An Integarted Marketing Communications Perspective.