1. Social Media RecruitingIsnt About Recruiting

2. 3. 4. On the Agenda 1 2 3 6 4 5 5. 6. Mistakes 101 7. The Problem With Social Recruiting Users thinking 1.0. Pushing information instead of interaction. A great deal of brand noise. Without brand alignment. Hyping the numbers. Rather than results. Solving the problem like an old school recruiter. Instead of a new-school marketer. 8. Think Like a Marketer 9. Think like amarketer .

Successfulmarketers ...

research.

engage.

focus.

brand.

go deep.

10. Think Like A Marketer

RESULTS

Top of Digg

Top of Reddit

Trending topic on Twitter

Inventor of Twitter tweets it

Marriage proposal carried out, AND ACCEPTED

Coverage in mainstream news / tech news / industry news

Twitter followers multiplied by 10

11. Case in Practice:Marriott 12. Best Practices: In the Industry 13. Recommendations: Strategy Legal, marketing, technology, HR Leadership Brand? Hiring? All markets & disciplines? Dollars, time, people, platforms Content, messaging, risk management 14. Recommendations: Social

Engage .

Answer questions/get feedback

Create a content strategy

Host chats/Q&As

Be proactive

Crowdsource

Brand.

Learn and align

Cross-pollinate

Teach and test

Use creatives

Monitor and correct

Create social currency.

Dont keep up with the Jones

Locate influencers

Measure on yield and perception

Build and use relationships

Track success over time

15. Social Media RecruitingIsnt About Recruiting brand. talent. careers.www.exaqueo.com @SusanStrayer 16. Social Media RecruitingIsnt About Recruiting Appendices (if time) 17. Strategy models: the Three Es Solve With Strategy Models Exaqueo 2011 EXTEND ENGAGE ENCIRCLE examples Job boards Career sites