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2. Our Partners 3. Building a Social Recruiting Strategychoose the right plays for your teamSteve Boese | Susan StrayerOracle Fusion HCMbrand. talent. careers.www.oracle.com/hcm www.exaqueo.com@SteveBoese @SusanStrayer 4. On the Agenda1 Defining Objectives2The Two-Part Solution3 Looking Inward4 Solve With Strategy5Solve With Technology6 Bringing It Together 5. Defining ObjectivesEveryones playing to win......but your objectives may differ 6. The Two Part SolutionStrategy is the defense: you cant win without it Need a foundation Pay attention to competitorsTechnology is the offense: when it works--scores points Multiple plays you can make Can rely on one star or many New wrinkles can help score points Can steal and adapt from competition 7. Looking Inward Solve with strategy & technology.Need offense and defenseon the field at the sametime. 8. Defense: Solve With StrategyWhy strategy is a part of the solution Current stateBusiness Business strategy Brand pillars/values Master Brand Core customer Employer EmployeesBrand Employment experience 9. Solve With Strategy Mistakes3) 4)1) No 2) Push WorkingResource Strategy strategy in a silo blinders1) Social Media looks coollets try it and see what happens.2) Lets push all our jobs and content out with social media. 3) Our recruiting team is equipped to do it on our own. 4) Social media is basically free so we can start doing it whenever. 10. Solve With StrategyRight steps to takeLegal,Brand? Hiring?marketing, All markets &technology, HRdisciplines?LeadershipPARTNERSHIPGOAL S STRATEGYRESOURCES ENGAGEMENTContent,Dollars, time,messaging, riskpeople, platforms management 11. Solve With Strategy Strategy models: the Three Esexamples Extend current process steps intoJobEXTENDsocial media channelsboardsComplement current process steps CareerENGAGE with social mediasites Encircle your audience & doENCIRCLE it all through social media channelsModels Exaqueo 2011 12. Solve With StrategyEvaluation and making choices FollowersVolume Likes Sentiment Engagement Connectivity Value per dollarResources Value per hour 13. Offense: Solve With Technology Engage- Measure- Reach ScaleResonancementment Impacts of Technology Solutions for Social Recruiting 14. Solve With TechnologyCommon MistakesNot Aligned NotTools First ConnectedInconsistent Tools Do No ToolsMatter Tools arent everything, but just try to build a house without any. 15. Solve With TechnologyRight steps to take What can we support? HR,What tools do Recruiting, IT, we own? marketing, etc.ASSESSCAPACITYTECHNOLOGY OBJECTIVES DEVELOP What is theTech strategy connectiontools, integration,between strategy deployment,and technology? support 16. Solve With TechnologyTool Capability ProblemCulture StakeholdersStatement Landscape 17. Solve With TechnologyRight steps to take AssessTools Review and Evaluate Refine PartnersLaunch and Design MeasureSolutions 18. Bringing it Together Be honest about what youUse strategy as your can achieve at this timenodefenseyou cant play to one starts out a champion.win without it Use technologyHuddle your team around as your offense--use it to the goaleveryone has to make the right plays and the want it. This is not a solo big plays.sport. 19. Building aSocial Recruiting Strategychoose the right plays for your team QUESTIONS ?Oracle Fusion HCMbrand. talent. careers.www.oracle.com/hcm www.exaqueo.com@SteveBoese @SusanStrayer