Susan B. Zimmerman - How to REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy

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HOW TO REALLY AMPLIFY YOUR ONLINE PRESENCE

The 3-for-1 Social Media Strategy

#MultifamilySMS2017

@SueBZimmerman

@TheInstagramExpert

My #InstaAwesomeJOURNEY

@SueBZimmerman#MultifamilySMS2017

Methuen, MA

Andover, MA

Wellesley, MA

Falmouth Heights, Cape Cod

Millennium Tower, Boston

Somerville, MA

My #InstaAwesomeJOURNEY


Let’s Start With My Business Model…


Let’s Start With My Business Model…


Published ContentBlogs

Podcasts Slideshare

Periscope/Live Stream

The 3-for-1 Social Media Strategy


Choose ONE publishing medium, and distribute that content across your top THREE social channels.

3-for-1


The goal is to drive qualified traffic to your website.

3-for-1


BlogsThe 3-for-1 Plan


✦ Quick

✦ Mobile

✦ Less Noise

✦ Qualified Leads

✦ Instagram Stories

Instagram



Business Personal

Instagram


Instagram


• Specific Profile Description

• Emotion Driving Content

• Valuable Descriptions

• Targeted Hashtag Strategy

Instagram


@SueBZimmerman@TheInstagramExpert

A series of short videos and photos that you create inside Instagram

separate from your account feed that are only available to be viewed by

your followers for 24 hours.

WHAT IS AN INSTAGRAM STORY?


WHAT CONTENT SHOULD YOU SHARE?


Promote Your Owned Content On Instagram

Blog


• Video

• LIVE

• Personal Engagement

Periscope


Promote Your Owned Content on Periscope

✦ Bring something new

✦ Write blog URL or show web browser

✦ Answer questions live

✦ Go back and watch your scopes


Facebook

✦ Share on business page

✦ Use share-friendly image

✦ Leading description


Facebook Business Page


Targeting

Why Do I Still Value Facebook?


Owned Content

Platform 1 Platform 2 Platform 3

Website

Summary of The 3-for-1 Plan


Attention is DividedWhy 3 Platforms?


My Business Model…


@SueBZimmerman

A Few Important Notes…

✦ Your content has to serve the people who are likely to buy from you.

✦ Email your list with the content first before sharing on social.

✦ Your job isn’t done once you’ve shared.

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Susan B. Zimmerman - How to REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy

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Transcript of Susan B. Zimmerman - How to REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy