Survey on usage of cosmetic products

Study Type

Data collection

Geography

Russia

Sample Size

1000 completes

Target Group

Females aged between 18 – 45 years who bought cosmetic products from a leading branded retail store.

What was the research problem?

A globally renowned cosmetic brand wished to understand the purchase behaviors of its consumers. The client wished to specifically determine the following aspects: • Consumer behavior and decision making

process while purchasing cosmetic products• The major influencers in the decision making

process • The type of products usually bought by the

consumers and the most popular portals visited to make the purchases

How did Borderless Access solve the problem?

To conduct the survey, we reached out to our partners in Russia to gain access to quality sample for better penetration. Although there were a few hurdles in breaking into a niche community as the audience was a tough-to reach market, we created a questionnaire based on the market trends & asked the consumers to fill out basic information with certain quality questions.

Outcome

With the ability to segment, penetrate and reach millions of consumers, the tracker allowed us to easily conceptualize the client’s requirements and deliver quality results with a range of varying possibilities. The tracker also helped the client to foresee future problems relating to participation and dropout rates.

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