Communications Usage Trend Survey in 2015 Compiled
Transcript of Communications Usage Trend Survey in 2015 Compiled
PRESS RELEASE
July 22, 2016
Communications Usage Trend Survey in 2015 Compiled
The Ministry of Internal Affairs and Communications (MIC) has compiled its
Communications Usage Trend Survey, a survey of the communication services usage by
households and businesses at the end of 2015.
For the highlights and an outline of the survey, please see Attachment 1 and Attachment
2, respectively.
Details of the survey will be posted on the website for the MIC’s Information &
Communications Statistics Database and released in a machine-readable data format (CSV
format).
(URL: http://www.soumu.go.jp/johotsusintokei/statistics/statistics05.html)
[Highlights of the Survey]
1. The smartphone ownership rate among individuals surpassed 50 percent for the first time
(44.7 percent in 2014→ 53.1 percent in 2015).
2. The percentage of businesses which have introduced telework continued to rise (11.5
percent in 2014→16.2 percent in 2015).
3. Although the percentage of businesses which reported a security breach declined, the
percentages of businesses which cited security problems in particular, including “concern
about virus infections” and “difficulties in establishing security measures” rose.
(Virus infections: 39.7 percent in 2014 → 47.8 percent in 2015; security measures: 36.3
percent in 2014 → 44.2 percent in 2015)
Survey Outline
MIC has conducted the Communications Usage Trend Survey annually since 1990, targeting
households (households and household members) and businesses, as a general statistics
survey in accordance with the Statistics Act (Act No. 53 of 2007). (Business surveys have
been conducted each year since 1993, except for 1994. Surveys of household members
started in 2001.) MIC has conducted the household survey by prefecture since 2010.
Households Businesses
Survey period January – February 2016
Survey area Nationwide
Scope of
attributes / Level
of survey
Households headed by someone aged
20 or older (as of April 1, 2015) and
household members aged 6 or older
Businesses with 100 or more regular
employees in industries other than public
affairs
Number of
samples
[Effective mails]
40,592 [39,428] 5,140 [3,464]
Effective
responses [%]
14,765 households (36,402 persons)
[37.4%] 1,845 businesses [53.3%]
Survey items Communication services usage, communication-device ownership, etc.
Survey method Survey form sent and collected by postal mail or online (email)
Contact information
ICT Economic Research Office, ICT
Strategy Policy Division, Global ICT Strategy Bureau, MIC
Tel.: +81-3-5253-5744 / Fax: +81-3-5253-6041
Highlights of the
Communications Usage Trend
Survey in 2015
Note: Household survey items are indicated with (households) in the title, business survey items with (businesses)
in the title, and household members survey items with (individuals) in the title.
*Non-responses were excluded except in the graph of “Ownership of common communication devices
(households).”
Attachment 1
1
* “Overall” refers to the surveyed individuals aged 6 or older
1. Internet Usage Trends (1) — Internet Usage by Age Group
Internet usage in the 13 to 59 cohort has exceeded 90 percent, while Internet usage in the 60 to 79 cohort
has been rising.
79.1
61.6
96.4 97.7 95.8 94.9
86.1
68.7
42.6
14.3
83.0
74.8
98.2 99.0 97.8 96.5
91.4
76.6
53.5
20.2
0%
20%
40%
60%
80%
100%
Overall 6-12 13-19 20-29 30-39 40-49 50-59 60-69 70-79 80 and older
End of 2011 (n=41,900) End of 2012 (n=49,563) End of 2013 (n=38,144) End of 2014 (n=38,110) End of 2015 (n=33,525)
Internet usage in the 60 to 79
cohort has been rising.
2
Internet device usage by age groupThe percentage of individuals using smartphones to access the Internet rose in all age groups: and in particular, in the 40-49 age
group, the usage rate for smartphones surpassed the usage rate for computers for the first time.
In addition, the usage rate for tablets also rose in all age groups.
Note: Each figure is the Internet usage rate among surveyed household members (individuals) for the respective device and age group.
Note: Mobile phones and PHS handsets exclude smartphones.
0 20 40 60 80 100
60-
50-59
40-49
30-39
20-29
13-19
Overall
5.5
15.6
19.5
21.1
15.4
20.1
14.8
9.5
41.8
63.8
78.0
87.5
71.3
47.1
20.8
26.2
20.8
15.3
11.8
8.1
17.8
34.8
69.2
72.9
72.1
74.0
65.7
58.4
Computers Mobile phones and PHS handsets Smartphones Tablets
0 20 40 60 80 100
60-
50-59
40-49
30-39
20-29
13-19
Overall
8.1
20.1
24.5
23.5
20.4
23.5
18.3
15.9
54.8
73.6
84.6
91.3
78.3
54.3
20.6
20.8
17.5
13.0
8.7
7.4
15.8
38.3
64.9
71.5
68.9
73.3
57.4
56.8
Computers Mobile phones and PHS handsets Smartphones Tablets
[End of 2014] [End of 2015]
2. Internet Usage Trends (2)
[Aged] [Aged]
End of2010
End of2011
End of2012
End of2013
End of2014
End of2015
Fixed-line telephones 85.8 83.8 79.3 79.2 75.7 75.6
Computers 83.4 77.4 75.8 81.7 78.0 76.8
Smartphones 9.7 29.3 49.5 62.6 64.2 72.0
Mobiles phones andPHS handsets
93.2 94.5 94.5 94.8 94.6 95.8
Tablets 7.2 8.5 15.3 21.9 26.3 33.3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Mobiles phones and PHS
handsets
(including smartphones)
Fixed-line telephone
Computers
Tablets
33.3%
Ownership of common communication devices (households)
(2010-2015)
Note: Each figure is the percentage of all households in each year’s survey that own the
respective communication device.
3. Proliferation of Communication Devices
The smartphone ownership rate among households continued to rise,
narrowing the gap with the computer ownership rate. The tablet
ownership rate also rose.
3
Ownership of common communication devices
(individuals) (2013-2015)
71.4
38.9 39.1
73.7
34.6
44.7
81.4
35.1
53.1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Mobiles phones andPHS handsets
(includingsmartphones)
Mobiles phones andPHS handsets
(excludingsmartphones)
Smartphones
End of 2013End of 2014End of 2015
The gap between the
computer and
smartphone ownership
rates narrowed
significantly.
The proliferation of tablets
has grown steadily, from
26.3% to 33.3%
The smartphone ownership rate among individuals
continued to rise and surpassed 50 percent for the first
time.
Smartphones
72.0%
4. Internet usage via digital TV, etc. (households)
Internet connection of digital TV, etc.Purposes of Internet access function usage of
digital television, etc.
4
The percentage of households with Internet-
connected digital TV rose to around 30 percent.
34.1
37.8
32.4
8.5
9.2
2.8
8.6
39.2
39.1
28.1
12.7
8.6
2.5
8.2
0% 10% 20% 30% 40% 50%
Video on demand (VOD) or other streamedprogramming
Web uses, such as browsing Websites, postingvideos, etc.
Obtain information related to the currentprogram
Make recording settings or watch recordedprograms on smartphones, etc.
Online gaming
Videophone
Other
End of 2014
End of 2015
23.9
6.4
5.4
2.1
27.7
7.4
6.5
3.0
0% 10% 20% 30%
Digital broadcast receiver tuners
DVD / Blu-Ray disk recorders(with digital broadcast support)
IPTV tuners
TVs (with digital broadcast support)
End of 2014
End of 2015
Concerning the purpose of Internet connection of digital
TV, the percentage of households citing “video on
demand (VOD) or other streamed programming” rose.
Social media usage (businesses)
55. Social Media Usage Trends
Social networking service usage (individuals)
The percentage of individuals who used social networking
services rose in the age groups between 40 and 59 in
particular.
0% 10% 20% 30% 40% 50% 60% 70% 80%
Overall
6-12
13-19
20-29
30-39
40-49
50-59
60 and older
47.4
19.7
63.7
71.4
62.6
51.2
36.5
18.4
48.9
18.4
64.6
72.1
65.0
55.0
40.6
20.9
End of 2014
End of 2015
The percentage of businesses which used social media
services rose in all industries.
0% 5% 10% 15% 20% 25% 30% 35%
Overall
Construction
Manufacturing
Transport
Wholesale / retail
Financial /insurance
Service and otherindustries
18.0
14.2
10.9
10.6
23.0
26.1
23.4
23.4
21.1
13.2
14.1
25.7
30.8
32.8
End of 2014
End of 2015
(Note) Social media refers to information services in which one can communicate with
multiple people on the Internet.
6. Cloud Service Usage (businesses)
Cloud service usage by industry Cloud service usage by capitalization
6
Cloud service usage
The percentage of businesses which used cloud
services rose in all industries.
15.0
20.7
22.8
18.0
18.0
21.7
17.5
15.9
15.0
34.4
32.2
30.0
15.0
13.1
10.4
0% 20% 40% 60% 80% 100%
End of 2013
End of 2014
End of 2015
Used company wide Used by some officesor divisions
Not used, but plan to usein the future
Not used and have no plansto use in the future
Do not understandcloud services
33.1%
44.6%
38.7%
More than 70 percent of businesses with 1 billion yen or
more in capital used cloud services.
41.7
35.2
27.3
47.4
58.3
38.9
50.343.4 43.8
48.7
61.4
42.0
0%
10%
20%
30%
40%
50%
60%
70%
Constr
uction
Manufa
ctu
ring
Tra
nsport
Whole
sale
/re
tail
Fin
ancia
l /
insura
nce
Serv
ice a
nd
oth
er
industr
ies
End of 2014 End of 2015
29.534.0
43.7
62.6
38.6 36.8
53.3
76.7
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Less than ¥10million
¥10 million toless than ¥100
million
¥100 million toless than ¥1
billion
¥1 billionor more
End of 2014
End of 2015
The percentage of businesses which used cloud services has continued to rise year after year, surpassing 40 percent by the end of 2015.
7. Introduction of Telework (businesses)
Introduction of telework
Telework introduction by capitalization
7
Of businesses with 1 billion yen or more in capital, around 40
percent have introduced telework.
9.311.5
16.2
0%
5%
10%
15%
20%
End of 2013 End of 2014 End of 2015
11.1 9.4
25.2
38.6 44.9
0%
10%
20%
30%
40%
50%
Less than ¥10million
¥10 million toless than
¥100 million
¥100 million toless than ¥1
billion
¥1 billionto less than
¥5 billion
¥5 billionor more
Telework benefits
Concerning the effects of the introduction of telework for purposes such as
“raise efficiency (productivity) of routine business processes” and “reduce
workers’ transportation times,” 82.5% recognized either “very beneficial” or
“somewhat beneficial” effects.
Very
beneficial
30.6%
Somewhat beneficial
51.9%
“Very beneficial” or
“Somewhat beneficial”
82.5%
Percentage of employees using telework
49.9
41.7
12.1
10.2
22.1
32.7
6.2
8.0
9.8
7.4
0% 20% 40% 60% 80% 100%
End of 2014
End of 2015
Less than 5 percent 5 percent to less than 10 percent10 percent to less than 30 percent 30 percent to less than 50 percent50 percent or more
The percentage of businesses at which “less than 5 percent” of all employees
engaged in telework declined while the percentage of businesses at which “10
percent to less than 30 percent” engaged in telework rose from around 20
percent to around 30 percent.
The percentage of businesses which have introduced telework
has been rising year after year.
8. Issues associated with information-communication networks and security
measures implemented (businesses)
Issues associated with use of
information-communication networks
Information security measures taken by
businesses
8
The percentage of businesses which cited security-related issues
in particular, including “concern about virus infections” and
“difficulties in establishing security measures” as issues
associated with use of information-communication networks rose.
Of the surveyed businesses, around 99 percent implemented
some information security measures. The implementation
rate rose with respect to specific measures.
39.7
36.3
40.9
37.1
31.8
22.7
13.3
47.8
44.2
44.0
43.5
37.0
28.3
14.3
0% 10% 20% 30% 40% 50% 60%
Concern about virus infections
Difficulties in establishing securitymeasures
Lack of operational and administrativepersonnel
Rising operational and managementcosts
Low security awareness amongemployees
Difficulties in restoring operations after afault
Difficulties in quantifying benefits ofnetwork adoption
End of 2014
End of 2015
97.2
2.8
88.6
65.6
54.2
43.0
38.9
33.2
39.2
30.0
98.9
1.1
90.8
68.8
62.5
49.1
47.9
43.2
40.5
38.1
0% 50% 100%
Implemented some measures
Not implemented any particularmeasure
Install anti-virus programs oncomputers and other devices
Install anti-virus programs onservers
Control access with IDs,passwords, etc.
Install and maintain firewalls
Training for employees
Establish security policies
Apply security patches foroperating systems
Maintain access logs
End of 2014
End of 2015
Attachment 2
Table of Contents
1. Proliferation of the Internet and Other Networks
(1) Transitions in the number of Internet users (individuals) ································· 1
(2) Internet usage (individuals) ····································································· 1
(3) Internet usage by device (individuals) ························································ 3
(4) Internet usage by prefecture (individuals) ··················································· 4
(5) Frequency of Internet use (individuals) ······················································ 5
(6) Internet usage (businesses) ···································································· 5
(7) Types of Internet connections (businesses) ················································ 6
(8) Types of Internet connections (households) ·············································· 6
(9) Ownership of communication devices (households) ······································ 7
(10) Ownership of common communication devices (individuals) ························· 8
2. Current ICT Usage by Individuals
(1) Purposes of using the Internet ······························································· 9
(2) Goods and services bought / exchanged over the Internet ···························· 10
(3) Payment methods for purchases over the Internet ······································ 10
(4) Social networking service usage ···························································· 11
(5) Usage of audio and video content ···························································· 12
3. Current ICT Usage by Businesses
(1) Social media usage ············································································ 13
(2) E-commerce usage ············································································· 14
(3) Use of Internet advertising ···································································· 15
(4) Adoption of ICT tools using wireless communication technology ···················· 16
(5) Cloud computing service usage ····························································· 17
(6) Introduction of Telework ······································································· 19
4. Safety and security efforts
(1) State of security measures (households) ·················································· 21
(2) Concerns about using the Internet (households) ········································· 22
(3) Security breaches on company communication networks and security measures taken
(businesses) ······················································································ 23
(4) Targeted email losses and security measures taken (businesses) ··················· 24
(5) Issues associated with Internet, intranets, and other network usage (businesses) 25
(6) State of personal information protection measures (businesses) ····················· 25
5. Usage of Digital Television Broadcasting
(1) Internet connection of digital TV, etc. (households) ······································· 26
(2) Purposes of Internet access function usage of digital television, etc. (households)
········································································································ 26
Summary Findings of the 2015 Communications Usage Trend Survey
1
5,593
6,942
7,730 7,9488,529 8,754 8,811
9,091 9,408 9,462 9,610 9,65210,044 10,018 10,046
46.3
57.8
64.3 66.0 70.8 72.6 73.0
75.378.0 78.2 79.1 79.5 82.8 82.8 83.0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
平成
13年末 14年末 15年末 16年末 17年末 18年末 19年末 20年末 21年末 22年末 23年末 24年末 25年末 26年末 27年末
(万人)
利用者数 利用者の割合
81.2 81.783.8 84.0
86.1 86.384.9
74.8 74.8 74.5 75.1
79.7 79.481.2
60%
70%
80%
90%
100%
平成
21年末 22年末 23年末 24年末 25年末 26年末 27年末
男性
女性
(1) Transitions in the number of Internet users (individuals)
The number of people who used the Internet over the course of 2015 (Internet users;
estimate) was 100.46 million, while the Internet usage rate among individuals was 83.0
percent, unchanged from the previous year.
Figure 1-1: Transitions in the number of Internet users and Internet usage rates
(individuals)
Notes: 1. The survey questioned persons aged six and older.
2. The number of Internet users was estimated from the survey results and includes all people aged six and older who had used the
Internet over the preceding year. The estimate included computers, mobile phones, PHS handsets, smartphones, tablets, game
consoles, and all other devices used to access the Internet and included personal use, work use, school use, and all other
purposes.
3. The number of Internet users was calculated by multiplying the estimated population aged six and older (estimated from census
returns and mortality tables) by the Internet usage rate among those six and older found with the survey.
4. Calculations excluded non-responses. (This holds for all findings in this document.)
(2) Internet usage (individuals)
By gender, the Internet usage rate was 84.9 percent among men and 81.2 percent among
women, with the rate gap between men and women narrowed to 3.7 points from 6.9
points in the previous year.
By age group, the Internet usage rate was higher than 90 percent in the age groups
between 13 and 59 years old.
Figure 1-2: Transitions in Internet usage by gender (individuals)
1. Proliferation of the Internet and Other Networks
No. of users The percentage of users
[in ten thousands]
End of 2001 End of 2002 End of 2003 End of 2004 End of 2005 End of 2006 End of 2007 End of 2008 End of 2009 End of 2010 End of 2011 End of 2012 End of 2013 End of 2014 End of 2015
Male
Female
End of 2009 End of 2010 End of 2011 End of 2012 End of 2013 End of 2014 End of 2015
2
全 体 6~12歳 13~19歳 20~29歳 30~39歳 40~49歳 50~59歳 60~69歳 70~79歳 80歳以上
平成23年末(n=41,900) 79.1 61.6 96.4 97.7 95.8 94.9 86.1 68.7 42.6 14.3
平成24年末(n=49,563) 79.5 69.0 97.2 97.2 95.3 94.9 85.4 68.0 48.7 25.7
平成25年末(n=38,144) 82.8 73.3 97.9 98.5 97.4 96.6 91.4 73.1 48.9 22.3
平成26年末(n=38,110) 82.8 71.6 97.8 99.2 97.8 96.6 91.3 75.2 50.2 21.2
平成27年末(n=33,525) 83.0 74.8 98.2 99.0 97.8 96.5 91.4 76.6 53.5 20.2
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
84.9
77.0
97.7 99.1 97.6 95.592.5
81.2
59.9
28.1
81.2
72.4
98.7 99.1 98.0 97.490.3
71.5
45.7
13.6
0%
20%
40%
60%
80%
100%
6歳以上
全体
6-12歳 13-19歳 20-29歳 30-39歳 40-49歳 50-59歳 60-69歳 70-79歳 80歳以上
男性(n=16,264)
女性(n=16,469)
Figure 1-3: Transitions in Internet usage by age group (individuals)
Figure 1-4: Internet usage by age and gender — end of 2015 (individuals)
Overall 6-12 80 and older 13-19 20-29 30-39 40-49 50-59 60-69 70-79
End of 2011
End of 2012
End of 2013
End of 2014
End of 2015
Male (n=16,264)
All 6 and older 6-12 13-19 20-29 30-39 40-49 50-59 60-69 70-79 80 and older
Female (n=16,469)
3
(3) Internet usage by device (individuals)
By type of device used to access the Internet, “computers” were used by the largest
percentage, 56.8 percent, followed by “smartphones” (54.3 percent). The gap between
computers and smartphones narrowed to 2.4 points from 11.3 points in the previous
year.
By age group, more than 70% used “smartphones” in the age groups between 13 and
49 years old, and this was higher than the usage rate for “computers.”
Figure 1-5: Internet usage by device (individuals)
82.8
58.4
47.1
14.8
17.8
5.0
83.0
56.8
54.3
18.3
15.8
7.7
4.5
1.9
0% 20% 40% 60% 80%
インターネット利用者の割合
(全体)
パソコン
スマートフォン
タブレット型端末
携帯電話(PHSを含む)
家庭用ゲーム機
インターネットに接続
できるテレビ
その他
平成26年末
(n=38,110)
平成27年末
(n=33,525)
Figure 1-6: Use of Internet devices by age group — end of 2015 (individuals)
35.8
57.4
73.3
68.9
71.5
64.9
38.3
5.6
7.4
8.7
13.0
17.5
20.8
20.6
32.8
78.3
91.3
84.6
73.6
54.8
15.9
27.6
23.5
20.4
23.5
24.5
20.1
8.1
30.2
19.1
13.7
10.7
5.9
1.7
0.4
0% 20% 40% 60% 80% 100%
6~12歳
(n=1,802)
13~19歳
(n=2,225)
20~29歳
(n=2,880)
30~39歳
(n=4,257)
40~49歳
(n=4,938)
50~59歳
(n=5,164)
60歳以上
(n=11,375)
パソコン 携帯電話スマートフォン タブレット型端末家庭用ゲーム機
The percentage of Internet users (overall)
Computers
Smartphones
Tablets
Mobile phones (including
PHS handsets)
Home game consoles / other
Internet-enable TVs
Other
End of 2014
End of 2015
Computers
Smartphones
Home game consoles
6-12
13-19
20-29
30-39
40-49
50-59
60 and older
Mobile phones
Tablets
4
パソコン携帯電話
(PHSを含む)スマートフォン タブレット型端末
北海道 (545) 81.9 54.7 25.2 46.9 17.1青森県 (517) 72.2 43.7 21.8 42.7 12.8岩手県 (766) 72.8 45.0 22.9 45.3 13.6宮城県 (685) 82.9 52.8 19.0 54.6 15.6秋田県 (755) 78.8 49.8 23.2 46.5 13.0山形県 (862) 78.5 47.9 21.7 49.9 13.6福島県 (919) 79.0 45.8 19.1 47.2 16.0茨城県 (555) 83.3 52.4 16.7 55.2 16.4栃木県 (788) 79.3 52.2 17.0 51.0 15.4群馬県 (731) 82.8 53.4 21.2 51.1 14.8埼玉県 (874) 87.7 59.5 23.1 54.9 17.1千葉県 (827) 85.6 62.4 16.9 58.0 22.0東京都 (872) 89.7 70.0 19.2 62.1 21.4神奈川県 (638) 86.1 61.8 19.9 60.7 23.6新潟県 (1,087) 77.5 45.4 22.1 47.1 17.6富山県 (885) 81.9 57.0 17.4 50.4 16.3石川県 (677) 84.4 56.9 15.1 53.8 14.0福井県 (970) 79.4 54.0 18.5 50.9 17.7山梨県 (714) 80.7 51.4 21.9 52.2 18.9長野県 (887) 81.2 57.2 19.6 48.6 16.9岐阜県 (812) 79.8 55.1 18.7 49.1 16.2静岡県 (732) 83.3 58.5 18.4 54.0 18.6愛知県 (824) 82.2 57.9 18.1 56.0 20.0三重県 (732) 82.1 52.4 18.6 52.4 17.4滋賀県 (795) 83.9 55.2 18.7 56.6 16.9京都府 (648) 85.6 60.3 19.2 56.1 17.4大阪府 (396) 83.8 60.7 16.2 56.7 17.8兵庫県 (758) 82.8 56.2 17.5 56.4 18.6奈良県 (712) 82.9 60.5 14.9 52.8 18.5和歌山県 (781) 78.0 51.3 18.0 51.4 17.8鳥取県 (876) 74.1 47.7 23.5 44.7 14.1島根県 (641) 76.3 48.2 16.8 47.3 14.1岡山県 (780) 80.1 51.5 21.8 50.1 12.1広島県 (748) 82.4 55.0 17.9 54.9 19.4山口県 (778) 78.3 50.5 21.9 44.5 19.2徳島県 (571) 78.9 49.9 15.0 51.4 16.4香川県 (718) 76.5 48.1 16.3 50.6 18.6愛媛県 (749) 80.7 47.1 22.5 48.9 18.5高知県 (573) 74.0 50.1 18.5 43.7 16.5福岡県 (641) 83.5 55.8 16.0 56.0 19.5佐賀県 (680) 80.6 50.2 16.9 50.2 17.7長崎県 (535) 77.9 48.4 20.6 51.0 17.1熊本県 (422) 75.4 38.7 21.2 49.0 16.3大分県 (543) 77.8 46.6 16.4 50.4 12.6宮崎県 (625) 79.3 49.3 14.1 47.0 14.6鹿児島県 (458) 74.9 42.7 17.3 52.9 13.4沖縄県 (443) 83.1 51.4 15.0 50.6 18.8
全体 (33,525) 83.0 56.8 15.8 54.3 18.3
都道府県(n)
インターネット利用者の割合
総数
(4) Internet usage by prefecture (individuals)
Examining Internet usage rates by prefecture found that the usage rates were higher in
the National Capital Region. Twelve prefectures had above-average usage rates: Ibaraki,
Saitama, Chiba, Tokyo, Kanagawa, Ishikawa, Shizuoka, Shiga, Kyoto, Osaka, Fukuoka
and Okinawa.
Figure 1-7: Internet usage by prefecture and device — end of 2015 (individuals)
Prefecture (n)
Percentage of Internet users
Total Computers Mobile
phones
Smartphones
Tablets
Hokkaido
Aomori
Iwate
Miyagi
Akita
Yamagata
Fukushima
Ibaraki
Tochigi
Gunma
Saitama
Chiba
Tokyo
Kanagawa
Niigata
Toyama
Ishikawa
Fukui
Yamanashi
Nagano
Gifu
Shizuoka
Aichi
Mie
Shiga
Kyoto
Osaka
Hyogo
Nara
Wakayama
Tottori
Shimane
Okayama
Hiroshima
Yamaguchi
Tokushima
Kagawa
Ehime
Kochi
Fukuoka
Saga
Nagasaki
Kumamoto
Oita
Miyazaki
Kagoshima
Okinawa
Total
5
96.3
97.9 98.7
97.6
98.8 99.3 99.3
99.9 99.7 99.3 99.9 99.9 99.6 100.0
90%
95%
100%
平成
14年末
(n=1,992)
15年末
(n=2,264)
16年末
(n=1,855)
17年末
(n=1,400)
18年末
(n=1,827)
19年末
(n=2,139)
20年末
(n=2,006)
21年末
(n=1,827)
22年末
(n=2,101)
23年末
(n=1,895)
24年末
(n=2,073)
25年末
(n=2,171)
26年末
(n=2,116)
27年末
(n=1,843)
75.8
43.6
82.5
92.4
89.2
85.2
72.2
57.3
48.0
44.3
16.1
37.3
11.8
6.1
8.7
10.9
18.6
26.3
31.5
29.4
5.6
14.3
4.1
1.2
1.4
2.9
6.8
11.2
13.5
13.8
2.4
4.8
1.6
0.3
0.7
1.0
2.4
5.2
7.0
12.5
0% 20% 40% 60% 80% 100%
全体(n=26,047)
6~12歳(n=1,285)
13~19歳(n=2,156)
20~29歳(n=2,810)
30~39歳(n=4,072)
40~49歳(n=4,689)
50~59歳(n=4,549)
60~69歳(n=4,299)
70~79歳(n=1,364)
80歳以上(n=257)
毎日少なくとも1回 週に少なくとも1回
(毎日ではない)
月に少なくとも1回
(毎週ではない)
年に少なくとも1回
(毎月ではない)
(5) Frequency of Internet use (individuals)
Examining the frequency of Internet use found that 70 percent or more users use the
Internet at least once a day.
By age group, 80 percent or more of each age bracket between 13 and 49 use the
Internet at least once a day.
Figure 1-8: Frequency of Internet use by age group — end of 2015 (individuals)
(6) Internet usage (businesses)
The rate of Internet usage among businesses was 100 percent.
The Internet usage rate among businesses has remained flat at above 99% since
2007.
Figure 1-9: Transitions in Internet usage (businesses)
Use at least once a day
6-12
13-19
20-29
30-39
40-49
50-59
60-69
70-79
Overall
Use at least once a week
(but not every day)
Use at least once a month
(but not every week)
Use at least once a year
(but not every month)
80 and older
Note: as a percentage of Internet users
End of
2002
End of
2003
End of
2004
End of
2005
End of
2006
End of
2007
End of
2008
End of
2009
End of
2010
End of
2011
End of
2012
End of
2013
End of
2014
End of
2015
6
97.6
57.1
52.0
17.1
9.0
1.8
4.0
2.0
1.6
96.9
58.7
51.9
18.9
6.5
1.5
4.8
2.8
2.1
0% 20% 40% 60% 80% 100%
ブロードバンド回線
光回線
(FTTH回線)
携帯電話回線
ケーブルテレビ回線
(CATV回線)
DSL回線
固定無線回線
(FWA)
ナローバンド回線
電話回線
(ダイヤルアップ)
ISDN回線
平成26年末(n=10,040)
平成27年末(n=9,500)
87.8
84.9
7.0
3.0
1.1
1.0
14.6
5.9
8.7
85.7
82.0
6.9
4.1
1.5
1.4
16.1
5.8
12.2
13.4
0% 20% 40% 60% 80% 100%
ブロードバンド回線
光回線
(FTTH回線)
DSL回線
ケーブルテレビ回線
(CATV回線)
固定無線回線
(FWA)
BWAアクセスサービス
ナローバンド回線
電話回線
(ダイヤルアップ)
ISDN回線
専用線
平成26年末(n=2,053)
平成27年末(n=1,806)
(7) Types of Internet connections (businesses)
Of businesses using the Internet, 85.7 percent used a broadband connection. Of
businesses using a broadband connection, a great majority, 82.0 percent, used an
optical fiber connection.
Figure 1-10: Internet connection types (businesses)
(multiple responses accepted)
(8) Types of Internet connections (households)
Of households using a broadband connection to access the Internet from computers at
home, tablets, and other devices, 96.9 percent used a broadband connection. Of
households using a broadband connection, 58.7 percent used an optical fiber
connection and 51.9 percent used a mobile phone connection.
Figure 1-11: Types of Internet connections for computers at home and other
devices (households) (multiple responses)
Note: as a percentage of households accessing the Internet from computers at home and other devices.
Note: as a percentage of businesses using the Internet
Broadband
Optical fiber (FTTH)
DSL
Cable TV (CATV)
Fixed wireless access (FWA)
BWA access service
End of 2014
End of 2015
Narrowband
Telephone (dial-up)
ISDN
Leased line
End of 2014
Narrowband
Telephone (dial-up)
ISDN
Broadband
Optical fiber (FTTH)
Mobile phone
Cable TV (CATV)
DSL
Fixed wireless access (FWA)
End of 2015
7
90.7
90.1 90.7 90.9 91.2 85.883.8
79.3
79.1
75.7 75.6
34.2
40.4 41.4
50.8
53.9 52.950.4 50.0
55.453.5
57.1
43.8
45.0
41.5
46.4
41.8 42.0
37.7
50.5
58.0
71.7
78.2 77.5
80.5 80.885.0 85.9
87.2
83.4
77.475.8
81.7
78.076.8
9.7
29.3
49.5
62.664.2
72.0
14.3
19.1
22.0
27.3
17.020.1
21.4
23.8
18.4
17.3
67.7
78.5 78.2
87.6
94.492.2
90.0
91.3
95.0 95.6 96.3
93.294.5 94.5 94.8 94.6
95.8
9.011.0 11.1 12.0
11.1 10.7 15.2
20.8
25.923.3
24.5
29.5
38.3
33.0 33.7
3.2
3.2 4.5
4.1 3.44.3
5.57.6
3.56.2
12.7
8.8
7.6 8.1
7.2
8.5
15.321.9
26.333.3
0.50.9
0
10
20
30
40
50
60
70
80
90
100
平成
11年末
(n=3,657)
12年末
(n=4,278)
13年末
(n=3,845)
14年末
(n=3,673)
15年末
(n=3,354)
16年末
(n=3,695)
17年末
(n=3,982)
18年末
(n=4,999)
19年末
(n=3,640)
20年末
(n=4,515)
21年末
(n=4,547)
22年末
(n=22,271)
23年末
(n=16,530)
24年末
(n=20,418)
25年末
(n=15,599)
26年末
(n=16,529)
27年末
(n=14,765)
固定電話
携帯電話(注1)
パソコン
インターネットに接続
できる携帯型音楽プ
レイヤー
インターネットに
接続できる家庭用
テレビゲーム機
その他インターネッ
トに接続できる家電
(情報家電)等
スマートフォン
FAX
タブレット型端末
ウェアラブル端末
((9) Ownership of communication devices (households)
As for ownership of communication devices by households by type of device, 95.8
percent owned “mobile phones.” The ownership rate for “smartphones,” which were
included in the “mobile phones” category, continued to rise, to 72.0 percent,
narrowing the gap with the ownership rate for “computers” (76.8 percent) to 4.8
points from 13.7 points in the previous year. The ownership rate for “tablets” also
rose 7.0 points from 26.3 percent in the previous year to 33.3 percent.
Figure 1-12: Transitions in ownership of communication devices (households)
Notes: 1. The “mobile phones” category includes PHS handsets. From the end of 2009 to the end of 2012, personal digital assistants
were also included in this category, and since the end of 2010, smartphones have been included.
2. For comparison purposes between years, these calculations do include non-responses.
Mobile phones*1
Computers Fixed-line telephones
Smartphones
Fax
Internet-enabled home game consoles
Tablets
Internet-enabled portable music players Other Internet-enabled home appliances (information appliances)
Wearable devices
End of 1999 End of 2000 End of 2001 End of 2002 End of 2003 End of 2004 End of 2005 End of 2006 End of 2007 End of 2008 End of 2009 End of 2010 End of 2011 End of 2012 End of 2013 End of 2014 End of 2015
8
全 体
(n=36,402)
6~12歳
(n=1,951)
13~19歳
(n=2,260)
20~29歳
(n=2,910)
30~39歳
(n=4,340)
40~49歳
(n=5,046)
50~59歳
(n=5,311)
60~69歳
(n=6,841)
70~79歳
(n=4,019)
80歳以上
(n=2,733)
パソコン 57.0 34.3 60.3 77.8 73.4 74.5 67.4 53.2 32.5 9.7
携帯電話(PHSを含む) 35.1 16.9 12.9 14.1 21.5 30.8 43.7 60.7 58.2 31.5
スマートフォン 53.1 31.8 79.3 92.9 86.2 74.8 56.9 28.4 9.2 1.9
タブレット型端末 19.3 27.9 26.1 22.3 25.9 27.4 22.1 13.4 5.9 1.4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
59.9
38.9 39.1
12.1
56.9
34.6
44.7
15.1
57.0
35.1
53.1
19.3
0%
20%
40%
60%
80%
パソコン 携帯電話(PHSを含む) スマートフォン タブレット型端末
平成25年末(n=43,625)
平成26年末(n=43,404)
平成27年末(n=36,402)
(10) Ownership of common communication devices (individuals)
Regarding ownership of communication devices by individuals, “computers” were
owned by the largest percentage, 57.0 percent, followed by “smartphones” (53.1
percent) and “mobile phones/PHS handsets” (35.1 percent). While the ownership rate
for “computers” remained flat compared with the previous year, the ownership rate for
“smartphones” rose 8.4 points, resulting in the narrowing of the ownership rate gap
between these two categories.
By age group, the ownership rate for “smartphones” was higher than the ownership
rate for “mobile phones” in the age groups between 6 and 49 years old. In the age
groups between 13 and 49 years old, the ownership rate for “smartphones” was
higher than the rates for all other devices including “computers.”
Figure 1-13: Transitions in ownership of common communication devices
(individuals)
Figure 1-14: Ownership of common communication devices by age group — end of 2015 (individuals)
End of 2013
End of 2014
End of 2014
Computers Mobile phones (including PHS
handsets)
Smartphones Tablets
Overall 6-12 80 and older 13-19 20-29 30-39 40-49 50-59 60-69 70-79
Computers
Mobile phones (including PHS handsets)
Smartphones
Tablets
9
74.3
48.7
6.9
48.9
5.5
33.3
52.3
15.1
7.0
26.4
16.6
52.7 54.2
45.0
26.2
5.9
53.350.6
11.1
48.9
27.1
44.2
11.7
5.42.3
0%
10%
20%
30%
40%
50%
60%
70%
80%
電子メールの送受信
ホームページ・ブログの閲覧、書き込み
自分のホームページ・ブログの開設・更新
ソーシャルネットワーキングサービスの利用
電子掲示板(BBS)・チャットの利用
無料通話アプリやボイスチャットの利用
動画投稿・共有サイトの利用
ラジオ、テレビ番組、映画などのオンデマンド配信
サービスの利用
ウェブアルバムの利用
オンラインゲームの利用
クイズ・懸賞応募、アンケート回答
地図・交通情報の提供サービス(無料のもの)
天気予報の利用(無料のもの)
ニュースサイトの利用
辞書・事典サイトの利用
電子ファイルの交換・ダウンロード(P2P、FT
Pなど)
商品・サービスの購入・取引(計)
商品・サービスの購入・取引(金融取引及びデジタ
ルコンテンツ購入を含む)
金融取引(インターネットによる銀行・証券・保険
取引など)
商品・サービスの購入・取引(デジタルコンテンツ購
入を含み金融取引を除く)
デジタルコンテンツ(音楽・音声、
映像、
ゲームソフト
等)の購入・取引
商品・サービスの購入・取引(金融取引及びデジタ
ルコンテンツ購入を除く)
インターネットオークション
電子政府・電子自治体の利用(電子申請、電子申
告、電子届出)
その他
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
電子メールの送受信
ホームページ・ブログの閲覧、書き込み
自分のホームページ・ブログの開設・更新
ソーシャルネットワーキングサービスの利用
電子掲示板(BBS)・チャットの利用
無料通話アプリやボイスチャットの利用
動画投稿・共有サイトの利用
ラジオ、テレビ番組、映画などのオンデマンド配信
サービスの利用
ウェブアルバムの利用
オンラインゲームの利用
クイズ・懸賞応募、アンケート回答
地図・交通情報の提供サービス(無料のもの)
天気予報の利用(無料のもの)
ニュースサイトの利用
辞書・事典サイトの利用
電子ファイルの交換・ダウンロード(P2P、FT
Pなど)
商品・サービスの購入・取引(計)
商品・サービスの購入・取引(金融取引及びデジタ
ルコンテンツ購入を含む)
金融取引(インターネットによる銀行・証券・保険
取引など)
商品・サービスの購入・取引(デジタルコンテンツ購
入を含み金融取引を除く)
デジタルコンテンツ(音楽・音声、
映像、
ゲームソフト
等)の購入・取引
商品・サービスの購入・取引(金融取引及びデジタ
ルコンテンツ購入を除く)
インターネットオークション
電子政府・電子自治体の利用(電子申請、電子申
告、電子届出)
その他
20~29歳(n=2,773) 30~39歳(n=4,024) 40~49歳(n=4,642) 50~59歳(n=4,509) 60歳以上(n=5,697)
(1) Purposes of using the Internet
The most common use of the Internet was “sending and receiving email,” at 74.3 percent.
This was followed by “using free weather forecast” (54.2 percent) and “buying /
exchanging goods and services” (53.3 percent).
By age group, more than half of the 20 to 59 cohort used the Internet for “sending and
receiving email,” “obtaining free map / traffic information services,” “using free weather
forecast” and “buying / exchanging goods and services.”
Figure 2-1: Purposes of using the Internet — end of 2015
(multiple responses accepted)
Note: as a percentage of Internet users
Figure 2-2: Purposes of using the Internet by age group — end of 2015 (multiple responses accepted)
Note: as a percentage of Internet users
2. Current ICT Usage by Individuals
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ital co
nte
nt
pu
rch
ases a
nd f
ina
ncia
l
tra
nsactio
ns
Fin
an
cia
l tr
ansactio
ns:
ba
nkin
g, secu
ritie
s,
insu
ran
ce
, e
tc.
tran
sa
ction
s o
ve
r th
e I
nte
rne
t
Bu
yin
g/e
xch
ang
ing
go
od
s a
nd
se
rvic
es: in
clu
din
g
dig
ital co
nte
nt
pu
rch
ases a
nd e
xclu
din
g f
inan
cia
l
tra
nsactio
ns
Bu
yin
g/
exch
an
gin
g d
igita
l con
ten
t: m
usic
, a
ud
io,
vid
eo
, g
am
es e
tc.
Bu
yin
g /
exch
an
gin
g g
oo
ds a
nd s
erv
ice
s:
exclu
din
g d
igita
l con
ten
t p
urc
hases a
nd
fin
an
cia
l tr
ansactio
ns
Inte
rne
t a
uctio
ns
Usin
g e
-Gove
rnm
en
t, e
-Loca
l G
ove
rnm
en
t se
rvic
es:
on
line
ap
plic
atio
ns, o
nlin
e r
epo
rts, an
d o
nlin
e
no
tifica
tio
ns
Oth
er
Se
nd
ing
an
d r
ece
ivin
g e
ma
il
Vie
win
g / p
ostin
g to
Web
sites a
nd
blo
gs
Co
nstr
uctin
g / u
pd
atin
g y
ou
r W
ebsite
s a
nd
blo
gs
Usin
g s
ocia
l n
etw
ork
ing
se
rvic
es
Usin
g fo
rum
s a
nd
ch
at site
s
Usin
g fre
e c
alli
ng
apps o
r vo
ice
cha
t site
s
Usin
g v
ide
o p
ostin
g / s
ha
rin
g s
ite
s
Usin
g o
n-d
em
an
d r
ad
io, T
V, a
nd
mo
vie
str
ea
min
g s
erv
ices
Usin
g w
eb
alb
um
U
sin
g o
nlin
e g
am
ing
En
teri
ng
qu
izzes a
nd
con
tests
, a
nsw
eri
ng
qu
estio
nn
air
es
Ob
tain
ing
fre
e m
ap
/ tra
ffic
in
form
atio
n
se
rvic
es
U
sin
g fre
e w
ea
ther
fore
ca
st
Usin
g n
ew
s s
ite
s
Usin
g d
ictio
na
ry a
nd
en
cyclo
pe
dia
sites
Exch
an
gin
g / d
ow
nlo
ad
ing
dig
ita
l file
s: P
2P,
FT
P, e
tc.
B
uyin
g /
exch
an
gin
g g
oo
ds a
nd s
erv
ice
s: to
tal
Bu
yin
g / e
xch
an
gin
g g
ood
s a
nd
se
rvic
es:
inclu
din
g
dig
ital co
nte
nt
pu
rch
ases a
nd f
ina
ncia
l tr
ansactio
ns
Fin
an
cia
l tr
ansactio
ns:
ba
nkin
g, secu
ritie
s,
insu
ran
ce
, e
tc.
tran
sa
ction
s o
ve
r th
e I
nte
rne
t
Bu
yin
g/e
xch
ang
ing
go
od
s a
nd
se
rvic
es: in
clu
din
g
dig
ital co
nte
nt
pu
rch
ases a
nd e
xclu
din
g f
inan
cia
l tr
ansactio
ns
Bu
yin
g/
exch
an
gin
g d
igita
l con
ten
t: m
usic
, a
ud
io,
vid
eo
, g
am
es e
tc.
Bu
yin
g /
exch
an
gin
g g
oo
ds a
nd s
erv
ice
s:
exclu
din
g d
igita
l con
ten
t p
urc
hases a
nd
fin
an
cia
l
tra
nsactio
ns
Inte
rne
t a
uctio
ns
Usin
g e
-Gove
rnm
en
t, e
-Loca
l G
ove
rnm
en
t se
rvic
es:
on
line
ap
plic
atio
ns, o
nlin
e r
epo
rts, an
d o
nlin
e
no
tifica
tio
ns
Oth
er
20-29 30-39 40-49 50-59 60 and older
10
0%
10%
20%
30%
40%
50%
60%
70%
パソコン関連(パソコン本体、
周辺機器、
ソフトウェ
ア(DV
D-R
OM
等の物品に限る))
書籍・CD・DVD・ブルーレイディスク(電子
書籍などデジタル配信されるものを除く)
日用雑貨(食料品、衣料品、化粧品、文房具な
ど)
耐久消費財(家電、家具など)
趣味関連品(アクセサリー、楽器、スポーツ用
品、玩具、自動車用品など)
各種チケット・金券(交通機関、ホテル・旅館、コ
ンサート等のチケット予約及び購入)
その他の商品・サービス(デジタル配信されるも
のを除く)
ソフトウェア(ゲームも含む)
音楽(着信メロディなども含む)
映像
画像(待受け画像なども含む)
電子書籍
オンラインゲームの利用料金や、ゲーム上のア
イテム・アバターなどに対する課金
オンラインゲーム以外の、インターネット上の
サービス利用料金
ニュース、雑誌記事
メールマガジン
地図・交通情報提供サービス
その他のデジタルコンテンツ
全体(n=11,305) 20~29歳(n=1,594) 30~39歳(n=2,468)
40~49歳(n=2,593) 50~59歳(n=2,022) 60歳以上(n=1,837)
64.8
40.3
36.3
27.6
9.6
8.4
4.2
0.7
1.4
69.2
39.0
36.1
26.5
9.4
8.8
4.1
0.6
1.1
0% 10% 20% 30% 40% 50% 60% 70% 80%
クレジットカード払い(代金引換時の利用を除く)
代金引換
コンビニエンスストアでの支払い
銀行・郵便局の窓口・ATMでの振込・振替
ネットバンキング・モバイルバンキングによる振込
通信料金・プロバイダ利用料金への上乗せによる支払い
電子マネーによる支払い(Edy、Suicaなど)
現金書留、為替、小切手による支払い
その他
平成26年末(n=14,004)
平成27年末(n=12,513)
(2) Goods and services bought / exchanged over the Internet
By type of goods and services bought and exchanged via the Internet, “everyday sundries”
were purchased by the largest percentage, 61.2percent, of people with the experience of
making such purchases and transactions, followed by “hobby-related goods” (46.1 percent)
and “books, CDs, DVDs, Blu-Ray disks” (43.0 percent).
By age group, the percentage of individuals who purchased “music (including melodic
ringtones)” was higher in the 20-29 age group than in other age groups, while the percentage
of individuals who purchased “consumer durable goods (furniture, home appliances, etc.)”
was lower in that age group. Meanwhile, in the age groups over 60 years old, the
percentage of individuals who made Internet-based purchases tended to be low on the
whole compared with in other age groups, but the percentage of individuals who
purchased “map/ traffic information services” was the highest in those age groups.
Figure 2-3: Goods and services bought over the Internet by age group — end of 2015 (multiple responses accepted)
(3) Payment methods for purchases over the Internet
The most common payment method for purchases made over the Internet was “credit card
(excluding use for payment on delivery),” at 69.2 percent. This was followed by “payment on
delivery” (39.0 percent) and “payment at convenience store” (36.1 percent).
Figure 2-4: Payment methods for purchases over the Internet
(multiple responses accepted)
Note: as a percentage of individuals aged 15 or older with the experience of Internet-based purchases
Note: as a percentage of individuals aged 15 or older with the experience of Internet-based purchases
Goods and services Digital contents
20-29 30-39
40-49 50-59 60 and older
Overall (n=11,305)
Co
mpu
ters
and
rela
ted
ite
ms (
co
mp
ute
rs,
pe
rip
he
ral d
evic
es, a
nd
so
ftw
are
s (
limite
d
to p
hysic
al p
rodu
cts
sold
on
DV
D-R
OM
s,
etc
.))
B
ooks, C
Ds,
DV
Ds, B
lu-R
ay d
isks
(exclu
din
g e
-bo
oks a
nd
oth
er
dig
ita
lly
dis
trib
ute
d c
on
ten
t)
E
ve
ryda
y s
un
dries (
foo
d p
rod
ucts
,
clo
thin
g, co
sm
etics, sta
tio
ne
ry, e
tc.)
C
on
su
me
r d
ura
ble
go
od
s (
furn
iture
, h
om
e
ap
plian
ce
s,
etc
.)
H
ob
by-r
ela
ted
goo
ds (
acce
ssori
es,
music
al in
str
um
ents
, sp
ort
ing
go
ods, to
ys,
au
tom
ob
ile s
up
plies, e
tc.)
Tic
kets
, ca
sh
vo
uche
rs (
rese
rva
tio
n a
nd
pu
rch
ase o
f ticke
ts f
or
tran
sp
ort
ation
, h
ote
ls,
inns, co
ncert
s,
etc
.)
O
the
r p
rodu
cts
an
d s
erv
ices (
exclu
din
g
dig
itally
dis
trib
ute
d c
on
ten
t)
So
ftw
are
(in
clu
din
g g
am
es)
Mu
sic
(in
clu
din
g r
ing
to
ne
s)
Vid
eo
Ima
ge
s (
inclu
din
g w
allp
ap
er)
Eb
oo
ks
On
lin
e g
am
e f
ee
s a
nd
ch
arg
es f
or
ga
me
ite
ms a
nd
ava
tars
Inte
rne
t se
rvic
e f
ees e
xclu
din
g
on
lin
e g
am
es
N
ew
s a
nd
ma
gazin
e a
rtic
les
New
sle
tte
rs
Ma
p /
tra
ffic
info
rma
tio
n s
erv
ices
Oth
er
dig
ital co
nte
nt
Credit card (excluding use for payment on delivery)
Payment on delivery
Payment at convenience store
Payment at bank / post office branch or ATM
Payment by Internet banking / mobile banking
Payment by addition to communication charges / provider charges
Payment by electronic money (Edy, Suica, etc.)
Payment by cash remittance by registered mail, money order, personal cheque
Other
End of 2014
End of 2015
11
85.4
40.6
29.9
7.1 8.4 8.9 7.53.5
86.5
39.3
27.6
18.5
9.0 7.8 7.4 5.1 3.8
0%
20%
40%
60%
80%
100%
従来からの知人とのコミュニケーションのため
知りたいことについて情報を探すため
ひまつぶしのため
同じ趣味・嗜好や同じ悩み事・相談事を持つ人
を探したり交流関係を広げるため
災害発生時の情報収集・発信のため
自分の情報や作品を発表したいから
昔の友人・知人を探すため
ストレスを解消するため
その他
平成26年末(n=10,828)
平成27年末(n=10,740)
47.4
48.9
19.7
18.4
63.7
64.6
71.4
72.1
62.6
65.0
51.2
55.0
36.5
40.6
19.0
22.5
16.5
17.2
19.9
21.7
0% 20% 40% 60% 80%
全体
平成26年末(n=27,998)平成27年末(n=25,580)
6~12歳
平成26年末(n=1,324)平成27年末(n=1,202)
13~19歳
平成26年末(n=2,375)平成27年末(n=2,137)
20~29歳
平成26年末(n=3,687)平成27年末(n=2,773)
30~39歳
平成26年末(n=4,550)平成27年末(n=4,024)
40~49歳
平成26年末(n=5,000)平成27年末(n=4,642)
50~59歳
平成26年末(n=5,073)平成27年末(n=4,509)
60~69歳
平成26年末(n=4,363)平成27年末(n=4,151)
70~79歳
平成26年末(n=1,388)平成27年末(n=1,318)
80歳以上
平成26年末(n=238)平成27年末(n=228)
(4) Social networking service usage
Of Internet users, 48.9 percent used social networking services.
The most common purpose of the use of social networking services was “to
communicate with current friends,” which was cited by 86.4 percent, followed by “to
find information on topics of interest” (39.3 percent) and “to kill time” (27.6 percent) .
Figure 2-5: Social networking service usage by age group
Figure 2-6: Purposes of social networking service usage
(multiple responses accepted)
Note: as a percentage of Internet users
The figures as of the end of 2014 are the percentages of social media users.
Note: as a percentage of social networking service users
The figures as of the end of 2014 are the percentages of social media users.
Overall End of 2014 (n=27,998) End of 2015 (n=25,580)
6-12
End of 2014 (n=1,324) End of 2015 (n=1,202)
13-19
End of 2014 (n=2,375) End of 2015 (n=2,137)
20-29
End of 2014 (n=3,687) End of 2015 (n=2,773)
30-39
End of 2014 (n=4,550) End of 2015 (n=4,024)
40-49
End of 2014 (n=5,000) End of 2015 (n=4,642)
50-59
End of 2014 (n=5,073) End of 2015 (n=4,509)
60-69
End of 2014 (n=4,363) End of 2015 (n=4,151)
70-79
End of 2014 (n=1,388) End of 2015 (n=1,318)
80 and older
End of 2014 (n=238) End of 2015 (n=228)
End of 2014
End of 2015
To
co
mm
un
ica
te w
ith
cu
rre
nt
frie
nds
To
fin
d in
form
atio
n o
n t
opic
s o
f in
tere
st
To
kill tim
e
To
fin
d p
eo
ple
who
sh
are
th
e s
am
e
inte
rests
or
taste
s o
r p
eo
ple
with
th
e
sa
me
co
nce
rns o
r p
rob
lem
s,
or
to
bro
ad
en
so
cia
l re
latio
nship
s
To
ga
the
r o
r p
rovid
e in
form
atio
n d
urin
g
em
erg
en
cie
s o
r d
isa
ste
rs
To
an
no
un
ce
my o
wn in
form
atio
n o
r cre
ative w
ork
To
fin
d o
ld f
rie
nd
s
To
re
lea
se
str
ess
Oth
er
12
(5) Usage of audio and video content
The most common audio and video content service used was “on-demand video sharing
services,” at 95.3 percent.
The most common device used to access audio and video content was “smartphones”,
which was cited by 69.6 percent, followed by computers (48.5 percent)
The most common purpose was “to watch videos by artists, etc., that I like,” at 62.3
percent. This was followed by “to watch popular / talked-about videos / programs” (46.2
percent).
Figure 2-7: Audio and video content services used (multiple responses
accepted)
95.2
8.9 5.6
12.5
2.1
95.3
10.47.3
10.6
1.6
0%
20%
40%
60%
80%
100%
オンデマンド型の
動画共有サービス
ライブ配信型の
動画共有サービス
オンデマンド型の
放送番組配信サービス
ラジオ放送サービス
その他
平成26年末(n=12,510)
平成27年末(n=10,755)
Figure 2-8: Devices used to access audio and video content (multiple
responses accepted)
55.4
4.6
61.9
16.7
4.1
48.5
4.3
69.6
19.2
2.9
0%
20%
40%
60%
80%
100%
パソコン
携帯電話
(PHSを含む)
スマートフォン
タブレット型端末
インターネットに
接続できるテレビ
平成26年末(n=13,003)
平成27年末(n=11,400)
Figure 2-9: Frequency of audio and
video content usage
36.5
41.6
17.3
4.6
41.0 39.3
15.8
3.9
0%
10%
20%
30%
40%
50%
毎日少なくとも1回
週に少なくとも1回
(
毎日ではない)
月に少なくとも1回
(
毎週ではない)
それ以下
(
年1回以上)
平成26年末
(n=12,920)
平成27年末
(n=11,327)
Figure 2-10: Purposes of audio and
video content usage (multiple responses accepted)
61.6
47.2
37.5
22.2
11.9
3.26.2
62.3
46.2
39.6
23.2
13.3
3.55.7
0%
10%
20%
30%
40%
50%
60%
70%
自分の好きなアーティストなどの
動画等を視聴するため
話題になっている動画・番組を
視聴するため
自分の好きな時・場所で
視聴できるから
見逃した番組を視聴するため
特定のサイトのみで公開される
動画を視聴するため
ラジオやテレビがない、
又は難視聴地域だから
その他
平成26年末
(n=11,537)
平成27年末
(n=10,276)
Note: as a percentage of audio and video content users Note: as a percentage of audio and video content users
Note: as a percentage of audio and video content users
Note: as a percentage of audio and video content users
On-d
em
and v
ideo
sharing s
erv
ices
Liv
e-d
istr
ibution v
ideo
sharing s
erv
ices
O
n-d
em
and b
roa
dcast
pro
gra
m s
tream
ing
serv
ices
Radio
bro
adcast
serv
ice
Oth
ers
End of 2014
End of 2015
Com
pute
rs
Mobile
ph
ones (
inclu
din
g
PH
S h
andsets
)
Sm
art
pho
nes
Table
ts
Inte
rnet-
enab
led
TV
s
End of 2014
End of 2015
End of 2014
End of 2015
End of 2015
End of 2014
Use a
t le
ast o
nce
a d
ay
Use a
t le
ast o
nce
a w
eek (
but not
every
day)
Use a
t le
ast o
nce
a m
onth
(b
ut not
every
week)
Use le
ss than
once
a m
onth
(b
ut at
least once a
year)
To w
atc
h v
ideos b
y a
rtis
ts, etc
.,
that I lik
e
To w
atc
h p
opu
lar
/ ta
lked-
ab
out
vid
eos / p
rogra
ms
B
ecause I c
an w
atc
h w
hen a
nd
where
I w
ant
To w
atc
h p
rogra
ms that I
mis
sed
To w
atc
h v
ideos r
ele
ased
only
on
a s
pecific
site
Because I d
on
’t h
ave a
radio
or
TV
/ I liv
e in a
n a
rea w
ith p
oor
reception
O
ther
13
18.0
23.4
14.2
21.1
10.9
13.2
10.6
14.1
23.0
25.7
26.1
30.8
23.4
32.8
0% 5% 10% 15% 20% 25% 30% 35%
全体
平成26年末(n=2,087)
平成27年末(n=1,821)
建設業
平成26年末(n=328)
平成27年末(n=306)
製造業
平成26年末(n=397)
平成27年末(n=308)
運輸業
平成26年末(n=321)
平成27年末(n=309)
卸売・小売業
平成26年末(n=358)
平成27年末(n=304)
金融・保険業
平成26年末(n=192)
平成27年末(n=158)
サービス業・その他(計)
平成26年末(n=491)
平成27年末(n=436)
産業別
22.4
23.5
15.5
21.2
16.5
20.9
14.9
21.2
18.5
24.7
24.4
16.5
28.5
30.0
28.9
42.8
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
1000万円未満
平成26年末(n=93)
平成27年末(n=71)
1000万円~3000万円未満
平成26年末(n=482)
平成27年末(n=404)
3000万円~5000万円未満
平成26年末(n=257)
平成27年末(n=219)
5000万円~1億円未満
平成26年末(n=428)
平成27年末(n=417)
1億円~5億円未満
平成26年末(n=439)
平成27年末(n=393)
5億円~10億円未満
平成26年末(n=66)
平成27年末(n=50)
10億円~50億円未満
平成26年末(n=147)
平成27年末(n=123)
50億円以上
平成26年末(n=175)
平成27年末(n=144)
資本金規模別
65.7
50.5
34.4 30.8
19.9
3.3
63.1
52.8
33.1 28.7
18.4
5.4
0%
10%
20%
30%
40%
50%
60%
70%
商品や催物の紹介、宣伝
定期的な情報の提供
会社案内、人材募集
マーケティング
消費者の評価・意見の収集
その他
平成26年末(n=378)
平成27年末(n=421)
(1) Social media usage
Of businesses using the internet, 23.4 percent used social media services in at least some of
their operations, up 5.4 points from 18.0 percent in the previous year.
By industry, “service and other industries” had the highest social media usage rate, at 32.8
percent. This was followed by “financial / insurance” (30.8 percent) and “wholesale / retail”
(25.7 percent).
By capitalization, the Internet usage rate among businesses with ¥5 billion or more in capital
was the highest at 42.8 percent, up 13.9 points from 28.9 percent in the previous year.
Figure 3-1: Social media usage by industry and capitalization
Figure 3-2: Purpose / application of social media usage (multiple responses accepted)
3. Current ICT Usage by Businesses
Note: as a percentage of businesses using the Internet
By industry By capitalization
Overall End of 2014 (n=2,087) End of 2015 (n=1,821)
Construction End of 2014 (n=328) End of 2015 (n=306
Manufacturing End of 2014 (n=397) End of 2015 (n=308)
Transport End of 2014 (n=321) End of 2015 (n=309
Wholesale / retail
End of 2014 (n=358) End of 2015 (n=304)
Financial / insurance End of 2014 (n=192) End of 2015 (n=158)
Service and other industries
End of 2014 (n=491) End of 2015 (n=436)
Less than ¥10 million End of 2014 (n=93) End of 2015 (n=71)
¥10 million to less than ¥30 million
End of 2014 (n=482) End of 2015 (n=404)
¥30 million to less than ¥50 million
End of 2014 (n=257) End of 2015 (n=219)
¥50 million to less than
¥100 million End of 2014 (n=428) End of 2015 (n=417)
¥100 million to less than ¥500 million
End of 2014 (n=439) End of 2015 (n=393)
¥500 million to less than ¥1 billion
End of 2014 (n=66) End of 2015 (n=50)
¥1 billion to less than ¥5 billion
End of 2014 (n=147) End of 2015 (n=123)
¥5 billion or more End of 2014 (n=175) End of 2015 (n=144)
End of 2014
End of 2015
Public
ize / p
rom
ote
pro
ducts
or
events
Pro
vid
e p
eri
od
ic
info
rmation
C
om
pany p
rofile
/
recru
itin
g
Mark
eting
Colle
ct consum
ers
' ra
tings a
nd o
pin
ions
Oth
er
Note: as a percentage of businesses using social media services
14
70.1
34.1
9.1
2.2
7.5
63.8
37.9
7.9
1.3
10.3
0% 20% 40% 60% 80%
電子商店(自社サイト)
電子商店
(電子モールへの出店)
販売仲介
オンライントレード
その他
平成26年末(n=373)
平成27年末(n=296)
48.8
37.7
48.6
32.9
61.3 60.4
47.1
34.7
31.7
35.1
27.9
39.1
30.5
34.2
11.0
4.4
12.5
4.3
20.2
14.5
7.0
17.3
6.7
14.0
6.2
28.8
39.8
16.7
0%
10%
20%
30%
40%
50%
60%
70%
全体
(n=1,796)
建設業
(n=301)
製造業
(n=306)
運輸業
(n=299)
卸売・小売業
(n=298)
金融・保険業
(n=157)
サービス業・その他
(n=435)
いずれかの電子商取引を実施 うち企業からの調達 うち企業への販売 うち消費者への販売
25.0
40.9
50.0 47.3
55.5
50.3
67.5
72.4
15.6
30.735.1 32.8
39.736.7
46.0
50.5
1.6
5.7
11.910.1 13.5 13.7
27.1
22.4
9.3
13.4
18.2 17.3 16.5
12.4
29.3
35.7
0%
10%
20%
30%
40%
50%
60%
70%
80%
1,000万円未満
(n=70)
1,000万円~
3,000万円未満
(n=396)
3,000万円~
5,000万円未満
(n=214)
5,000万円~
1億円未満
(n=414)
1億円~
5億円未満
(n=388)
5億円~
10億円未満
(n=50)
10億円~
50億円未満
(n=122)
50億円以上
(n=142)
いずれかの電子商取引を実施 うち企業からの調達 うち企業への販売 うち消費者への販売
(2) E-commerce usage
48.8 percent of businesses engaged in e-commerce (purchasing or selling over the
Internet).
By industry, “wholesale / retail” had the highest usage rate, at 61.3 percent. This was
followed by “financial / insurance” (60.4 percent) and “manufacturing” (48.6 percent).
Among businesses that used the Internet for sales, the most common Internet sales
model was “e-store (own site),” at 63.8 percent. This was followed by “e-store (store in an
e-mall)” (37.9 percent).
Figure 3-3: E-commerce usage by industry and capitalization — end of 2015
(multiple responses accepted)
Figure 3-4: Internet sales models (multiple responses accepted)
By industry
By capitalization
Note: as a percentage of businesses that used the Internet for sales
Construction Manufacturing Transport Wholesale / retail Financial / insurance Service and other industries Overall
Engage in some form of e-commerce
Purchase from other companies
Sell to other companies Sell to consumers
Less than ¥10
million
¥10 million to less
than ¥30 million
¥30 million to less
than ¥50 million
¥50 million to less
than ¥100 million
¥100 million to less
than ¥500 million
¥500 million to less
than ¥1 billion
¥1 billion to less
than ¥5 billion ¥5 billion or more
Engage in some form of e-commerce
Purchase from other companies
Sell to other companies Sell to consumers
E-store (own site)
E-store (store in an e-mall)
Sales broker
Online trading
Other
End of 2014
End of 2015
15
49.6
36.0
26.4
16.9
12.7
9.9
6.5
8.0
7.5
5.4
4.9
13.3
52.8
32.4
28.9
23.9
16.1
11.1
8.7
8.3
8.2
7.0
4.7
12.6
0% 10% 20% 30% 40% 50% 60%
バナー広告
メールマガジン
テキスト広告
検索連動型広告
DM広告
(ターゲティングメールなど)
リッチメディア広告
コンテンツ連動型広告
スポンサーシップ広告
(編集タイアップなど)
メール型広告
ピクチャー広告
コンテンツ型広告
その他インターネット広告
平成26年末(n=588)
平成27年末(n=532)
25.8
27.5
18.7
19.6
16.7
14.3
16.4
18.3
36.8
33.7
57.4
56.6
29.5
37.1
0% 10% 20% 30% 40% 50% 60% 70%
全体
平成26年末(n=2,079)
平成27年末(n=1,817)
建設業
平成26年末(n=325)
平成27年末(n=310)
製造業
平成26年末(n=393)
平成27年末(n=308)
運輸業
平成26年末(n=326)
平成27年末(n=306)
卸売・小売業
平成26年末(n=355)
平成27年末(n=304)
金融・保険業
平成26年末(n=191)
平成27年末(n=157)
サービス業・その他
平成26年末(n=489)
平成27年末(n=432)
産業別
22.7
25.2
21.7
25.0
20.1
28.4
24.2
26.3
29.9
25.4
27.2
34.7
36.8
37.7
47.5
41.9
0% 10% 20% 30% 40% 50%
1,000万円未満
平成26年末(n=87)
平成27年末(n=71)
1,000万円~3,000万円未満
平成26年末(n=488)
平成27年末(n=402)
3,000万円~5,000万円未満
平成26年末(n=257)
平成27年末(n=219)
5,000万円~1億円未満
平成26年末(n=422)
平成27年末(n=417)
1億円~5億円未満
平成26年末(n=441)
平成27年末(n=392)
5億円~10億円未満
平成26年末(n=68)
平成27年末(n=51)
10億円~50億円未満
平成26年末(n=145)
平成27年末(n=123)
50億円以上
平成26年末(n=171)
平成27年末(n=142)
資本金規模別
(3) Use of Internet advertising
Of the surveyed businesses, 27.5 percent used Internet advertising.
By industry, “financial / insurance” had the highest social media usage rate, at 57.4
percent. This was followed by “service and other industries” (37.1 percent) and
“wholesale / retail” (33.7 percent).
The most common type of Internet advertisement was “banner ads,” at 52.8 percent. This
was followed by “newsletters” (32.4 percent) and “text ads” (28.9 percent).
Figure 3-5: Internet advertising usage by industry and capitalization
Figure 3-6: Types of Internet advertisements (multiple responses accepted)
Notes: As a percentage of businesses using Internet advertising 1. Text ads are ads composed only of text. 2. Banner ads are images placed on Websites that advertise a different Website. When clicked, banner ads jump to the advertised Website. 3. Rich media ads are ads that use audio and images that move in response to mouse movements or display video with streaming technology. 4. Servers of contextual content ads analyze the context or keywords in the content on a Web page and display ads with the most relevance to
the content.
By industry By capitalization
Overall End of 2014 (n=2,079) End of 2015 (n=1,817)
Construction End of 2014 (n=325) End of 2015 (n=310)
Manufacturing End of 2014 (n=393) End of 2015 (n=308)
Transport End of 2014 (n=326) End of 2015 (n=306)
Wholesale / retail End of 2014 (n=355) End of 2015 (n=304)
Financial / insurance End of 2014 (n=191) End of 2015 (n=157)
Service and other
industries End of 2014 (n=489) End of 2015 (n=432)
Less than ¥10 million End of 2014 (n=87) End of 2015 (n=71)
¥10 million to less than
¥30 million End of 2014 (n=488) End of 2015 (n=402)
¥30 million to less than ¥50 million
End of 2014 (n=257) End of 2015 (n=219)
¥50 million to less than
¥100 million End of 2014 (n=422) End of 2015 (n=417)
¥100 million to less than
¥500 million End of 2014 (n=441) End of 2015 (n=392)
¥500 million to less than
¥1 billion End of 2014 (n=68) End of 2015 (n=51)
¥1 billion to less than
¥5 billion End of 2014 (n=145) End of 2015 (n=123)
¥5 billion or more End of 2014 (n=171)
End of 2015 (n=142)
Banner ads
Newsletters
Text ads
Contextual search ads
Direct marketing ads (targeted mailings, etc.)
Rich media ads
Contextual content ads
Sponsored ads (editorial tie-ups, etc.)
Email ads
Picture ads
Content ads
Other Internet ads
End of 2014
End of 2015
16
49.0
48.6
51.0
51.4
0% 20% 40% 60% 80% 100%
平成27年末
(n=1,823)
平成26年末
(n=2,004)
導入している 導入していない
49.0
43.4
53.3
64.2
48.6
75.6
41.4
5.82.4
11.3
5.0 5.3
11.1
2.1
29.9
24.5
38.7
19.7
27.9
66.3
26.328.8
22.6
35.9
27.226.4
32.7
25.4
13.917.8
6.2
46.8
13.5
22.3
10.6
0%
20%
40%
60%
80%
全体
(n=1,823)
建設業
(n=311)
製造業
(n=311)
運輸業
(n=305)
卸売・小売業
(n=303)
金融・保険業
(n=159)
サービス業・その他
(n=434)
産業別
いずれかのシステムやツール 電子タグ 非接触型ICカード 新ネットワーク機能追加機器 GPS、携帯電話などの位置確認機能
11.4 18.9 69.7平成27年末
(n=899)
0% 20% 40% 60% 80% 100%
活用している 活用していないが、今後活用する予定がある 活用していないし、今後活用する予定もない
26.2
43.9 42.0 40.9
59.7 57.8
70.4
86.6
-
4.8 4.3 4.66.4 6.0
10.4
19.8
15.418.0
20.923.1
42.4
49.1
58.1
74.6
18.2
25.423.2 24.6
34.7 34.637.7
56.1
7.9
13.716.7
11.49.1
25.6 25.929.5
0%
20%
40%
60%
80%
100%
1,000万円未満
(n=68)
1,000万円~
3,000万円未満
(n=402)
3,000万円~
5,000万円未満
(n=219)
5,000万円~
1億円未満
(n=417)
1億円~
5億円未満
(n=399)
5億円~
10億円未満
(n=51)
10億円~
50億円未満
(n=123)
50億円以上
(n=144)
資本金規模別
いずれかのシステムやツール 電子タグ 非接触型ICカード 新ネットワーク機能追加機器 GPS、携帯電話などの位置確認機能
(4) Adoption of ICT tools* using wireless communication technology
Of the surveyed businesses, 49.0 percent have adopted ICT tools using wireless
communication technology. The most common tool was “contactless IC cards,” at 29.9
percent.
By industry, the usage rate for contactless IC cards was high, around 60%, in the
“financial/insurance” industry.
Of the surveyed businesses, 69.7 percent selected the reply “Neither using nor planning
to use ICT tools.” * This survey uses the term “ICT tools” as a general name for business tools equipped with communication devices, such as RFID tags,
contactless IC cards, network cameras, sensors, or other network-enabled devices, and GPS, mobile phone, or other location devices.
Figure 3-7: Adoption of services or systems using ICT tools
Figure 3-8: Adoption of ICT tools by industry and capitalization — end of 2015
Figure 3-9: Usage of information collected through ICT tools — end of 2015
Note: as a percentage of companies which have introduced ICT tools
Adopted Not adopted
End of 2014
End of 2015
Using Not using but planning to use Neither using nor planning to use
Construction Manufacturing Transport Wholesale / retail Financial / insurance Service and other industries Overall
By industry
All systems and tools RFID tags Contactless IC cards New network-enabled devices
GPS, mobile phone, or other location devices
By capitalization
Less than ¥10
million
¥10 million to less
than ¥30 million
¥30 million to less
than ¥50 million
¥50 million to less
than ¥100 million
¥100 million to less
than ¥500 million
¥500 million to less
than ¥1 billion
¥1 billion to less than
¥5 billion ¥5 billion or more
All systems and tools RFID tags Contactless IC cards New network-enabled devices
GPS, mobile phone, or other location devices
End of 2015
17
38.7
44.6
41.7
50.3
35.2
43.4
27.3
43.8
47.4
48.7
58.3
61.4
38.9
42.0
0% 20% 40% 60% 80%
全体
平成26年末(n=2,098)
平成27年末(n=1,821)
建設業
平成26年末(n=329)
平成27年末(n=309)
製造業
平成26年末(n=398)
平成27年末(n=308)
運輸業
平成26年末(n=329)
平成27年末(n=307)
卸売・小売業
平成26年末(n=357)
平成27年末(n=304)
金融・保険業
平成26年末(n=190)
平成27年末(n=160)
サービス業・その他
平成26年末(n=495)
平成27年末(n=433)
産業別
29.5
38.6
30.4
31.4
32.5
37.6
38.9
42.1
42.0
53.0
58.3
56.6
55.3
74.7
73.4
79.2
0% 20% 40% 60% 80% 100%
1,000万円未満
平成26年末(n=90)
平成27年末(n=69)
1,000万円~3,000万円未満
平成26年末(n=492)
平成27年末(n=402)
3,000万円~5,000万円未満
平成26年末(n=261)
平成27年末(n=218)
5,000万円~1億円未満
平成26年末(n=425)
平成27年末(n=420)
1億円~5億円未満
平成26年末(n=441)
平成27年末(n=395)
5億円~10億円未満
平成26年末(n=67)
平成27年末(n=51)
10億円~50億円未満
平成26年末(n=148)
平成27年末(n=121)
50億円以上
平成26年末(n=174)
平成27年末(n=145)
資本金規模別
9.2
13.6
15.0
20.7
22.8
12.4
14.7
18.0
18.0
21.7
22.1
20.3
17.5
15.9
15.0
36.3
34.6
34.4
32.2
30.0
20.0
16.9
15.0
13.1
10.4
0% 20% 40% 60% 80% 100%
平成23年末
(n=1,892)
平成24年末
(n=2,071)
平成25年末
(n=2,183)
平成26年末
(n=2,098)
平成27年末
(n=1,821)
全社的に利用している 一部の事業所又は
部門で利用している
利用していないが、
今後利用する予定がある
利用していないし、
今後も利用する予定もない
クラウドサービスに
ついてよく分からない
21.6%
44.6%
28.2%
33.1%
38.7%
(5) Cloud computing service usage
Of the surveyed businesses, 44.6 percent used cloud computing services (cloud
services), up 5.9 points from 38.7 percent in the previous year.
By type of cloud service used, “email” was used by the largest percentage, 51.9 percent,
followed by “file management / data storage” (51.3 percent) and “server applications”
(42.9 percent).
As for the impact of the use of cloud services, 83.1 recognized either a “very beneficial”
or “somewhat beneficial” impact.
Figure 3-10: Transitions in cloud service usage
Figure 3-11: Cloud service usage by industry and capitalization
Used company wide Used by some offices or divisions
Not used, but planning to use in the future
Not used and no plans to use in the future
Do not understand cloud services
End of 2011
End of 2012
End of 2013
End of 2014
End of 2015
Overall End of 2014 (n=2,098) End of 2015 (n=1,821)
Construction End of 2014 (n=329) End of 2015 (n=309)
Manufacturing End of 2014 (n=398) End of 2015 (n=308)
Transport End of 2014 (n=329) End of 2015 (n=307)
Wholesale / retail End of 2014 (n=357) End of 2015 (n=304)
Financial / insurance End of 2014 (n=190) End of 2015 (n=160)
Service and other
industries End of 2014 (n=495)
End of 2015 (n=433)
Less than ¥10 million End of 2014 (n=90) End of 2015 (n=69)
¥10 million to less than ¥30 million
End of 2014 (n=492) End of 2015 (n=402)
¥30 million to less than
¥50 million End of 2014 (n=261) End of 2015 (n=218)
¥50 million to less than
¥100 million End of 2014 (n=425) End of 2015 (n=420)
¥100 million to less than
¥500 million End of 2014 (n=441) End of 2015 (n=395)
¥500 million to less than
¥1 billion End of 2014 (n=67) End of 2015 (n=51)
¥1 billion to less than
¥5 billion End of 2014 (n=148) End of 2015 (n=121)
¥5 billion or more
End of 2014 (n=174)
End of 2015 (n=145)
By industry By capitalization
18
非常に効果が
あった
31.4%
ある程度効果が
あった
51.7%
あまり効果が
なかった
1.1%
マイナスの効果で
あった
0.3%効果はよく
分からない
15.4%
平成27年末(n=825)
44.4
46.3
39.9
31.8
29.8
21.8
19.6
12.5
6.0
5.6
4.8
6.6
5.6
5.8
6.9
3.0
3.7
1.4
7.8
51.9
51.3
42.9
36.6
35.9
26.8
26.0
14.6
11.0
9.1
8.5
7.7
7.4
7.1
6.6
5.7
3.5
1.8
10.0
0% 10% 20% 30% 40% 50% 60%
電子メール
ファイル保管・データ共有
サーバ利用
社内情報共有・ポータル
スケジュール共有
データバックアップ
給与、財務会計、人事
営業支援
eラーニング
取引先との情報共有
プロジェクト管理
生産管理、物流管理、店舗管理
システム開発、webサイト構築
購買
受注販売
課金・決済システム
認証システム
研究・開発関係
その他
平成26年末(n=823)
平成27年末(n=838)
Figure 3-12: Impact of could computing services — end of 2015
Figure 3-13: Cloud services used by businesses (multiple responses
accepted)
Figure 3-14: Reasons for not using cloud services (multiple responses
accepted)
Note: as a percentage of businesses using cloud services
Note: as a percentage of
businesses using cloud services
Note: as a percentage of businesses which neither used nor planned to use cloud services.
44.7
34.5
22.5
19.1
10.2
9.0
6.9
6.6
3.3
6.7
42.9
38.8
22.5
20.7
11.5
8.3
6.8
6.5
5.6
7.3
0% 10% 20% 30% 40% 50%
必要がない
情報漏洩などセキュリティに不安がある
メリットが分からない、判断できない
クラウドの導入に伴う既存システムの
改修コストが大きい
ネットワークの安定性に対する不安がある
ニーズに応じたアプリケーションの
カスタマイズができない
通信費用がかさむ
クラウドの導入によって
自社コンプライアンスに支障をきたす
法制度が整っていない
その他
平成26年末(n=635)
平成27年末(n=513)
Negative
impact
Very
beneficial
Somewhat
beneficial
End of 2015
Do not know
the impact
Not very
beneficial
Not necessary
Information theft and other security concerns
Do not see the advantages, not convinced by the advantages
Considerable cost to retool existing systems when introducing cloud
services
Concerns about network stability
Cannot customize applications to
suit needs
Increase in communication costs
Cloud services would hinder corporate compliance
No legal system in place
Other
End of 2014
End of 2015
End of 2014
End of 2015
File storage / data sharing
Server applications
Information sharing / portal
Schedule sharing
Data backups
Payroll, financial accounting,
HR
Sales support
e-Learning
Sharing information with
business partners
Project management
Production management, distribution management,
store management
System development and Website construction
Purchasing
Order taking and sales
Billing and payment systems
Authentication systems
R&D related
Other
19
9.7
11.5
9.3
11.5
16.2
3.9
2.9
3.3
3.5
3.4
86.4
85.6
87.4
85.0
80.4
0% 20% 40% 60% 80% 100%
平成23年末(n=1,891)
平成24年末(n=2,074)
平成25年末(n=2,179)
平成26年末(n=2,106)
平成27年末(n=1,829)
導入している 導入していないが、具体的に導入予定がある 導入していないし、具体的な導入予定もない
11.1
6.2
12.4
11.1
25.2
25.7
38.6
44.9
2.3
2.9
3.2
4.2
3.2
1.9
1.2
8.4
86.6
90.9
84.4
84.7
71.6
72.4
60.2
46.6
0% 20% 40% 60% 80% 100%
1,000万円未満
(n=70)
1,000万円~3,000万円未満
(n=404)
3,000万円~5,000万円未満
(n=219)
5,000万円~1億円未満
(n=421)
1億円~5億円未満
(n=397)
5億円~10億円未満
(n=51)
10億円~50億円未満
(n=122)
50億円以上
(n=145)
導入している 導入していないが、具体的に導入予定がある 導入していないし、具体的な導入予定もない
(6) Introduction of Telework*
Of the surveyed businesses, 16.2 percent have introduced telework, up 4.7 points from
11.5 percent in the previous year.
By capitalization size, more than 40 percent of businesses with 5 billion yen or more in
capital have introduced telework.
By type of telework, “mobile work” was introduced by the largest percentage, 60.3
percent.
The highest ranked purpose for introducing telework was “raise efficiency (productivity) of
routine business processes,” at 49.5 percent. This was followed by “reduce workers’
transportation times” (45.8 percent) and “prepare for business continuity in the event of
emergencies (earthquakes, super-flu outbreaks, etc.)” (21.3 percent).
Concerning the percentage of employees using telework, “less than 5%” was the most
common reply as it was cited by 41.7%, down 8.1 points from 49.9 percent in the
previous year. Meanwhile, the percentage of businesses which selected the reply “10
percent to less than 30 percent” rose 10.6 points from 22.1 percent in the previous year
to 32.7 percent.
Among businesses that have introduced telework, more than 80 percent recognized the
benefits of telework: 82.5 percent replied that they have found telework to be either “very
beneficial” or “somewhat beneficial.”
Figure 3-18: Transitions in telework introduction
Figure 3-19: Telework introduction by capitalization — end of 2015
(Note) Telework includes working from home, satellite office work, and mobile work.
Have introduced
telework
Not introduced, but have specific plans to
introduce telework
Not introduced, and have no specific plans to
introduce telework
End of 2011
End of 2012
End of 2013
End of 2014
End of 2015
Have introduced
telework Not introduced, but have specific plans to
introduce telework
Not introduced, and have no specific plans to
introduce telework
Less than ¥10 million (n=70)
¥10 million to less than
¥30 million
(n=404)
¥30 million to less than ¥50 million
(n=219)
¥50 million to less than
¥100 million (n=421)
¥100 million to less than ¥500 million
(n=397)
¥500 million to less than ¥1 billion
(n=51)
¥1 billion to less than ¥5 billion
(n=122)
¥5 billion or more
(n=145)
20
60.3
22.9
15.8
0%
10%
20%
30%
40%
50%
60%
70%
モバイルワーク
在宅勤務
サテライトオフィス勤務
平成27年末
(n=297)
51.3
45.0
23.5
14.1
8.7
8.5
7.9
10.7
6.5
2.1
0.8
11.5
49.5
45.8
21.3
18.3
10.9
9.8
7.9
7.5
5.1
2.1
0.5
16.0
0% 10% 20% 30% 40% 50% 60%
定型的業務の効率性(生産性)の向上
勤務者の移動時間の短縮
非常時(地震、新型インフルエンザ等)の事業継続に備えて
顧客満足度の向上
通勤弱者(身障者、高齢者、育児中の女性等)への対応
付加価値創造業務の創造性の向上
オフィスコストの削減
勤務者にゆとりと健康的な生活の実現
優秀な人材の雇用確保
交通代替によるCO2削減等地球温暖化対策
省エネルギー、節電対策のため
その他
平成26年末(n=238)
平成27年末(n=280)
非常に効果が
あった
30.6%
ある程度
効果があった
51.9%
あまり効果が
なかった
1.1%
マイナスの
効果であった0.4%
効果はよく
分からない
16.1%
平成27年末(n=266)
49.9
41.7
12.1
10.2
22.1
32.7
6.2
8.0
6.8
6.1
3.0
1.3
0% 20% 40% 60% 80% 100%
平成26年末
(n=232)
平成27年末
(n=267)
5%未満 5%~10%未満 10%~30%未満 30%~50%未満 50%~80%未満 80%以上
Figure 3-20: Type of telework
introduced — end of 2015 Figure 3-21: Purposes of introducing
telework (multiple responses accepted)
Figure 3-22: Percentage of employees using telework
Figure 3-23: Telework benefits — end of 2015
Note: as a percentage of businesses which have introduced telework
Note: as a percentage of businesses
which have introduced telework
Note: as a percentage of businesses which have introduced telework
Note: as a percentage of businesses which have introduced telework
End of 2015
Mobile
work
Work
ing
fro
m h
om
e
Sate
llite
offic
e w
ork
Raise efficiency (productivity) of routine business processes
Reduce workers’ travel times
Prepare for business continuity in the event of
emergencies (earthquakes, super-flu outbreaks, etc.)
Increase customer satisfaction
Support people who have difficulty using public transportation (physically disabled, older people,
pregnant women, etc.)
Improve creativity of creative, value-added business processes
Reduce office costs
Provide healthy, comfortable lives for workers
Attract better employees
Counter global warming by lowering CO2 emissions through transportation alternatives
Conserve energy and electricity
Other
End of 2014
End of 2015
End of 2014
End of 2015
Less than 5 percent
5 percent to less than 10 percent
10 percent to less than 30 percent
30 percent to less than 50 percent
50 percent to less than 80 percent
80 percent or more
Not very beneficial
Very beneficial
Somewhat
beneficial
Do not know the impact
Negative
impact
End of 2015
21
75.4
24.6
55.5
26.2
20.2
14.5
2.3
73.2
16.9
9.9
53.0
25.8
21.2
16.4
2.6
0% 10% 20% 30% 40% 50% 60% 70% 80%
対策を行った
対策を行っていない
対策を行っているかわからない
セキュリティ対策ソフトの導入もしくは更新
セキュリティ対策サービスの新規契約もしくは更新
不確かなインターネット回線には接続しない
端末にパスワードを設定している
管理者を定め、チェックしている
平成26年末(n=11,845)
平成27年末(n=10,945)
(1) State of security measures (households)
Among households that use the Internet, 73.2 percent have taken some security
measures. The most common security measures taken were “installed or updated a
security program,” at 53.0 percent. This was followed by “signed up to or updated a
security service” (25.8 percent) and “did not connect to the Internet using an unknown or
unsecured source” (21.2 percent).
Figure 4-1: State of security measures (households)
(multiple responses accepted)
4. Safety and security efforts
Note: as a percentage of households with at least one person who used the Internet in the past one year In the previous year’s survey, the reply option “Don’t know whether the measures have been taken or not”
was available, so care should be taken when comparison is conducted.
Installed or updated a security program
Signed up to or updated a security service
Did not connect to the Internet using an unknown or unsecured source
Set a password on devices
Set an administrator to check
End of 2014
End of 2015
Took some measures
Took no measures
Don't know whether the measures have been taken
or not
22
80.2
75.6
44.7
49.2
40.6
45.0
32.7
15.1
12.4
14.7
9.6
7.9
1.4
80.4
77.9
47.3
46.5
45.5
44.5
33.9
17.3
13.8
13.5
10.9
10.6
0.9
0% 20% 40% 60% 80% 100%
個人情報が外部に漏れていないか
コンピュータウィルスへの感染
迷惑メールが来ること
電子決済の信頼性
架空請求やインターネットを利用した詐欺
どこまでセキュリティ対策を行えばよいか
きちんと理解できているか
認証技術の信頼性
知的財産権を侵害していないか
違法・有害情報の氾濫
インターネット依存になっていないか
コミュニケーション相手とのトラブル
その他
平成26年末
(n=8,817)
平成27年末
(n=8,340)
25.3
27.4
51.4
51.2
18.4
16.9
4.8
4.5
0% 20% 40% 60% 80% 100%
平成26年末
(n=11,560)
平成27年末
(n=10,763)
不安を感じる 少し不安を感じる あまり不安を感じない 不安を感じない
78.6%
(2) Concerns about using the Internet (households)
Among households that use the Internet, nearly 80 percent of households (78.6 percent)
feel some concern — either “feel a little concerned” or “feel concerned” — about using the
Internet.
Among households with concerns, the largest concern was “concern about leak of
personal information” at 80.4 percent. This was followed by “concern about computer
virus infections” (77.9 percent) and “concern about receiving spam” (47.3 percent).
Figure 4-2: Concerns about using the Internet (households)
Figure 4-3: Types of concerns about using the Internet (households)
(multiple responses accepted)
Note: as a percentage of households with at least one person who used the Internet in the past one year
Note: as a percentage of households which replied that they “feel concerned” or “feel a little concerned” about using
the Internet
End of 2014
Feel concerned
End of 2015
Feel a little concerned Feel not so concerned Feel not concerned
Concern about leak of personal information
Concern about computer virus infections
Concern about receiving spam
Concern about the reliability of electronic payment
means
Concern about fraudulent email or fraud using the Internet
Unclear how far to take security measures
Concern about whether I understand security threats properly
Concern about the reliability of authentication technology
Concern about unknowing breach of intellectual property
rights
Concern about a flood of illegal or harmful information
Concern about myself or people close to me becoming an Internet addict
Concern about trouble with communication on social media, etc.
Other
End of 2014
End of 2015
23
40.1
59.9
37.3
28.0
9.3
3.7
1.9
2.2
1.0
0.5
37.5
62.5
33.3
22.5
10.8
15.4
4.0
2.2
1.8
0.8
0.4
0% 20% 40% 60% 80%
何らかの被害を受けた
特に被害はない
ウィルスを発見又は感染
コンピュータウィルスを発見したが
感染しなかった
コンピュータウィルスを発見し、
少なくとも1回は感染した
標的型メールの送付
スパムメールの中継利用・踏み台
不正アクセス
DoS(DDos)攻撃
故意・過失による情報漏洩
ホームページの改ざん
平成26年末
(n=2,057)
平成26年末
(n=1,714)
97.2
2.8
88.6
65.6
54.2
43.0
38.9
33.2
39.2
30.0
21.0
20.2
16.2
14.5
10.7
11.3
10.9
9.8
10.0
8.1
20.5
98.9
1.1
90.8
68.8
62.5
49.1
47.9
43.2
40.5
38.1
27.2
24.3
20.0
18.5
15.7
15.6
13.5
12.8
11.5
9.6
28.4
0% 20% 40% 60% 80% 100%
対応している
特に対応していない
パソコンなどの端末(OS、ソフト等)に
ウィルス対策プログラムを導入
サーバにウィルス対策プログラムを導入
ID、パスワードによるアクセス制御
ファイアウォールの設置・導入
社員教育
セキュリティポリシーの策定
OSへのセキュリティパッチの導入
アクセスログの記録
外部接続の際にウィルスウォールを構築
プロキシ(代理サーバ)等の利用
データやネットワークの暗号化
セキュリティ監査
回線監視
認証技術の導入による利用者確認
不正侵入検知システム(IDS)・
不正侵入防御システム(IPS)の設置・導入
ウィルス対策対応マニュアルを策定
セキュリティ管理のアウトソーシング
Webアプリケーションファイアウォールの
設置・導入
その他の対策
平成26年末(n=2,074)
平成27年末(n=1,834)
(3) Security breaches on company communication networks and security
measures taken (businesses)
Among businesses that used information-communication networks, 37.5 percent
reported some type of loss resulting from a security breach during the use of
information-communication networks in the past year. By type of security breach, 33.3
percent discovered or were infected by a computer virus and 15.4 percent received
targeted emails.
The percentage of businesses that implemented some security measures was 98.9
percent. By type of security measure, the implementation rate was highest, 90.8 percent,
for “install anti-virus programs on computers and other devices (operating system,
software, etc.), which was followed by “install anti-virus programs on servers” (68.8
percent) and “control access with IDs, passwords, etc.” (62.5 percent).
Figure 4-4: Security breaches that occurred in the past year during the use of information-communication
networks (businesses) (multiple
responses accepted)
Figure 4-5: State of security measures (businesses) (multiple responses
accepted)
Note: as a percentage of businesses using company
communication networks or the Internet
Note: as a percentage of businesses using company
communication networks or the Internet
End of 2014
End of 2015
Sustained some kind of loss
Sustained no losses
Discovered or infected by a computer virus
Discovered a computer virus
but not infected
Discovered a computer virus and at least one incidence of
an infection
Have received targeted
emails
Used as a spam bot or
zombie
Illegal access
DoS (DDoS) attack
Data breach due to theft or
negligence
Web site defacement
Measures taken
Measures not taken
Install anti-virus programs on computers
and other devices (operating system, software, etc.)
Install anti-virus programs on servers
Control access with IDs, passwords, etc.
Install and maintain firewalls
Training for employees
Establish security policies
Apply security patches for operating systems
Maintain access logs
Construct anti-virus walls at external access points
Use proxy servers, etc.
Encrypt data or networks
Security audits
Line monitoring
User authentication by means of authentication technologies
Install and maintain intrusion detection systems (IDS) or intrusion protection systems (IPS)
Establish manuals on responding to viruses
Outsource security management
Install and maintain Web application firewalls
Other measures
End of 2014
End of 2015
24
20.5%
47.8%
31.8%
標的型メールが社員の
端末に到達し、少なくと
も1回は感染した
標的型メールが社員の
端末に到達したが、感
染はなかった
端末に到達する前に
ウィルス対策プログラム
等で全て阻止した
平成27年末
(n=270)
83.1
16.9
70.1
51.7
29.7
31.8
20.7
15.5
14.5
13.4
6.2
8.6
7.7
2.6
3.9
88.9
11.1
76.5
56.9
39.7
34.5
27.1
20.1
18.7
18.6
11.7
11.4
11.1
4.4
3.8
0% 20% 40% 60% 80% 100%
対策を実施している
特に実施していない
パソコンなどの端末(OS、ソフト等)に
ウィルス対策プログラムを導入
サーバにウィルス対策プログラムを導入
社員教育
OSへのセキュリティパッチの導入
アクセスログの記録
外部接続の際にウィルスウォールを構築
プロキシ(代理サーバ)等の利用
重要情報を保有するサーバ等に対する
アクセス制御の強化
組織間、部門間での情報共有
不正侵入検知システム(IDS)の設置・導入
回線監視
送信ドメイン認証(SPF)の導入
その他の対策
平成26年末(n=2,040)
平成27年末(n=1,822)
(4) Targeted email losses and security measures taken (businesses)
Of businesses which received targeted emails, 47.8 percent selected the reply “Targeted
emails reached an employee’s device, but there were no computer virus infections,” while
20.5 percent selected “Targeted emails reached an employee’s device and there was at
least one incidence of a computer virus infection.”
Of businesses that used information-communication networks, 88.9 percent implemented
some security measures against targeted emails, up 5.9 points from 83.1 percent in the
previous year. By type of security measure, “Install anti-virus programs on computers and
other devices (operating system, software, etc.) was the most common measure, as it was
cited by 76.5 percent, followed by “Install anti-virus programs on servers” (56.9 percent) and
“Training for employees” (39.7 percent). The Implementation ratios for all these measures
were up more than 5 points from the previous year.
Figure 4-6: Losses from targeted emails — end of 2015 (businesses)
Figure 4-7: Security measures against targeted emails (businesses)
(multiple responses accepted)
Note: as a percentage of businesses that received targeted emails
Note: as a percentage of businesses using company communication networks or the Internet
Targeted emails reached an employee’s device and there was at least one incidence of a computer virus infection Targeted emails reached an employee’s device, but there were no computer virus infections
Anti-virus programs and other measures blocked all targeted emails before
reaching any device
End of 2015
End of 2014
End of 2015
Measures taken
Measures not taken
Install anti-virus programs on computers and other devices (operating system,
software, etc.)
Install anti-virus programs on servers
Apply security patches for operating systems
Training for employees
Maintain access logs
Construct anti-virus walls at external
access points
Use proxy servers, etc.
Enhance access controls for servers and other devices that store sensitive data
Install and maintain intrusion detection systems (IDS)
Line monitoring
Share information between organization and divisions
Install a sender policy framework (SPF)
Other measures
25
39.7
36.3
40.9
37.1
31.8
22.7
13.3
11.1
10.4
5.8
3.5
4.5
2.6
2.3
13.2
47.8
44.2
44.0
43.5
37.0
28.3
14.3
12.5
11.1
8.3
4.6
3.5
3.4
2.2
8.9
0% 10% 20% 30% 40% 50%
ウィルス感染に不安
セキュリティ対策の確立が困難
運用・管理の人材が不足
運用・管理の費用が増大
従業員のセキュリティ意識が低い
障害時の復旧作業が困難
導入成果の定量的把握が困難
通信料金が高い
導入成果を得ることが困難
通信速度が遅い
著作権等知的財産の保護に不安
電子的決済の信頼性に不安
認証技術の信頼性に不安
その他
特に問題なし
平成26年末
(n=2,027)
平成27年末
(n=1,805)
78.4
21.6
33.7
48.7
24.9
20.3
13.9
9.2
6.3
7.8
87.7
12.3
49.5
46.9
30.8
26.6
19.2
9.2
7.9
8.8
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
対策を実施している
特に実施していない
個人情報保護管理責任者の設置
社内教育の充実
プライバシーポリシーの策定
必要な個人情報の絞り込み
システムや体制の再構築
プライバシーマーク制度の取得
外注先の選定要件の強化
(プライバシーマーク取得の有無等)
その他の対策
平成26年末
(n=2,042)
平成27年末
(n=1,802)
Figure 4-8: Issues associated with Internet, intranets, and other network usage (businesses) (multiple responses accepted)
(6) State of personal information protection measures (businesses)
87.7 percent of businesses, a 9.3 percentage point increase from the previous year (78.4%),
have taken some personal information protection measures. By type of information protection
measure, “appointed a manager in charge of personal information protection” was cited by the
largest percentage, 49.5 percent, up 15.8 points from 33.7 percent in the previous year. This
was followed by “enhanced internal training” (46.9 percent) and “established a privacy policy”
(30.8 percent).
Figure 4-9: State of personal information protection measures (businesses)
(multiple responses accepted)
(5) Issues associated with Internet, intranets, and other network usage
(businesses)
Among issues associated with usage of the Internet, intranets, and other networks, “concern
about virus infections” was cited by the largest percentage of businesses, 47.8 percent, up 8.0
points from 39.7 percent in the previous year. It was followed by “difficulties in establishing
security measures” (44.2 percent) and “lack of operational and administrative personnel” (44.0
percent). Most reply options were cited by a larger percentage of businesses than in the
previous year.
End of 2014
Concern about virus infections
Difficulties in establishing security measures
Lack of operational and administrative personnel
Rising operational and management costs
Low security awareness among employees
Difficulties in restoring operations after a fault
Difficulties in quantifying benefits of network adoption
High communication charges
Difficulties in achieving benefits from network adoption
Low communication speeds
Concern about protection of copyrights and intellectual property
Concern about the reliability of electronic
payments
Concern about the reliability of authentication
technology
Other
No particular issues
End of 2015
End of 2014
Appointed a manager in charge of personal information protection
Enhanced internal training
Established a privacy policy
Minimize the personal information handled
Rebuilt systems and organizations
Obtained Privacy Mark certification
Strengthened conditions on external supplier selection (e.g., has obtained
Privacy Mark certification, etc.)
Other measures
Measures taken
Measures not taken
End of 2015
26
23.9
6.4
5.4
2.1
27.7
7.4
6.5
3.0
0% 5% 10% 15% 20% 25% 30%
テレビ(デジタル放送対応)
IPTV用チューナー
DVD・ブルーレイディスクレコーダ
(デジタル放送対応)
デジタル放送受信用チューナー
平成26年末(n=16,306)
平成27年末
(n=14,594)
34.1
37.8
32.4
8.5
9.2
2.8
8.6
39.2
39.1
28.1
12.7
8.6
2.5
8.2
0% 20% 40%
VOD(ビデオ・オン・デマンド)等の配信番組
ホームページの閲覧、動画投稿、電子掲示板、チャット、
SNS、オンラインショッピング等のウェブ利用
視聴中の番組内容に関連した情報の取得
ネットワークを通じてスマートフォン、タブレット型端末等で
録画予約や録画した番組を視聴
オンラインのテレビゲーム
テレビ電話
その他
平成26年末
(n=1,287)
平成27年末
(n=1,318)
(1) Internet connection of digital TV, etc. (households)
Of the surveyed households, 27.7 percent used Internet-connected TVs (with digital
broadcast support), while 7.4 percent used Internet-connected IPTV tuners.
Figure 5-1: Internet connection of digital TV, etc. (households)
(2) Purposes of Internet access function usage of digital television, etc.
(households)
As for the purpose of Internet access function usage, “video on demand (VOD) or other
streamed programming” was cited by the largest percentage, 39.2 percent, up 5.1 points
from 34.1 percent in the previous year. This was followed by “web uses” (39.1 percent) and
“obtain information related to the current program” (28.1 percent).
Figure 5-2: Purposes of Internet access function usage (households) (multiple responses accepted)
5. Usage of Digital Television Broadcasting
Note: as a percentage of households using the Internet access function of digital TV tuners.
End of 2014
TVs (with digital broadcast support)
IPTV tuners
DVD / Blu-Ray disk recorders (with digital broadcast support)
Digital broadcast receiver tuners
End of 2015
Video on demand (VOD) or other streamed programming
Web uses, such as browsing Websites, posting videos, using forums, chat, social networking, online shopping, etc.
Obtain information related to the current program
Make recording settings or watch recorded programs on smartphones or tablets via a network
Online gaming
Videophone
Other
End of 2015
End of 2014