Profiling

Objective Genetic testing, which includes genetic counseling, is

an interactive process involving the patient and his/her family.

Creating a marketing plan for genetic testing.

To collect the data from family members and known people of cancer and diabetic patients.

This helps us to check the awareness among the people about the doubt of genetic testing.

To make the marketing strategy for genetic testing.

INTRODUCTION

What Is Genetic Testing ?Genetic Testing is used to detect inherited disease causing genes or disease-causing mutations that may have arisen spontaneously over time.

How Genetic Testing Is Done ?Genetic testing is performed by first taking a blood, saliva, Hair, Skin sample from a patient. The DNA is then isolated from the cells in the sample.

The results of genetic testing are typically delivered to the patient by a genetic counselor or physician, who will then discuss various preventative measures or treatment options.

Uses Of Genetic Testing.

Tool Used In Genetic Testing

Marketing Plan Market Research -:

Study Our Competition

Target the Ideal Customers

Create the Unique Value Proposition

Define our marketing strategy and tactics

Test our Concept and Marketing approach

Roll out our campaign

Know our product’s lifecycle

Market Strategy Once the goal is achieved now we have to design a marketing

strategy.

Building awareness before and during a product launch Create press release for the product launch. Reach out to the press Update the website to announce new services Use Twitter. Garner Endorsements Use Advertising. Build Demand

Create Email Campaigns Create Referral Campaigns Hold contest Attend Tradeshows

Pricing -

PRINT MEDIA –

Sample of the advertisement which is to be printed in all the newspapers one month prior to the launch of the services. It is being done to create the maximum awareness as possible.

Methodology

PRIMARY DATA:

The survey was conducted with the help of questionnaires. The questionnaires were filled by the family members of the diabetic and cancer patients.

SECONDARY DATA:

Other information has been taken from Wikipedia.

Analysis -

45.20%54.80%

Have you heard of genetic testing ?

yes

no

40.50%

11.90%

40.50%

Do you know what sample is used for Genetic Testing ?

blood

saliva

tissue

internal body fluids

don't know

other

For what is genetic testing used?

2-4.80%

6-14.3%

8-19%

17-40.50%

7- 16.70%2- 4.8%

2-4.8%

13-31%

0

0.00% 500.00% 1000.00% 1500.00% 2000.00%

identity

parentage

indication

confirmation

if prone

ancestar

research

don’t'know

others

Series 3

Series 1

21.40%

14.30%

52.40%

11.90%

Would you be interested to undergo genetic testing if it help you to understand if you have a

chance to get a disease?

yes

no

may be

need more info todecide

39.40%

18.20%

9.10%

12.10%

12.10%

If not yes in previous ques. Why you have doubt about undergoing testing?

not aware

no value

not worth devoting time

not usefull

afraid of outcome

costly

hesitent

19%

23.80%57.10%

If the following additional services are provided , will it convince you more to undergo genetic

testing?

yes

no

maybe

94.70%

5%

How much are you willing to pay without the additional services provided above?

upto -5000

5001 - 10001

10001 - 20000

above 20000

Conclusion -

From the survey conducted, we can conclude that the main reason for not taking this test is low level of awareness among the masses. The people surveyed had no clue about what sample is being used, what is the purpose of the test and what is the cost for this test. Thus, in order to lure people to undergo this test, we need to first make them aware about this test and also we should tell them about the pricing plan for this test. Moreover, we have to convince them that why this test is as good as a blood test.