Survey: MDM Adoption & Best Practices
-
Upload
jean-michel-franco -
Category
Technology
-
view
762 -
download
0
Transcript of Survey: MDM Adoption & Best Practices
![Page 1: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/1.jpg)
1©2016 Talend Inc
MDM Best Practices for Customer Centric Organizations
Takeaways from survey and lessons learned at Ellie Mae
![Page 2: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/2.jpg)
2
Welcome
A few logistical points.• All participants are muted
• You may ask questions using the Q&A panel located on bottom or GoToWebinar applet
• Answers will be provided after the presentation
• If time is too short to address all questions, answers will be provided via email
• To receive a replay of our webinar today, please send us an email to [email protected]
• If you are experiencing connection problems, please use the Q&A panel to communicate
![Page 3: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/3.jpg)
3©2016 Talend Inc
MDM Best Practices for Customer Centric Organizations
Takeaways from survey and lessons learned at Ellie Mae
![Page 4: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/4.jpg)
4©2016 Talend Inc
Fudong Yin
Sr Director, Business Systems
Jean-Michel Franco
Product Marketing Director
@jmichelfranco
![Page 5: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/5.jpg)
52006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016(Revenue Growth)
DataIntegration
Master DataManagement
DataQuality
Big Data
ApplicationIntegration
Hadoop 2.0
Spark & Cloud
Key Facts
• Founded in 2006
• 550+ employees worldwide
• 7 countries
• 1300+ customers
• 2M+ open source downloads
Talend in a nutshell
Data Preparation
![Page 6: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/6.jpg)
6
A Modern Big Data and Cloud Integration Platform
Data FabricAPPLICATION INTEGRATION
CLOUD INTEGRATION
DATAINTEGRATION
DATAPREPARATION
BIG DATA INTEGRATION
MASTER DATA MANAGEMENT
![Page 7: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/7.jpg)
7
Ellie Mae overview
Funded in 1996970 Employees42% four year CAGR, despite industry headwinds
Automation software for mortgage industryProcesses over 30% residential loans in US119,000 active users
IT LandscapeSalesforce.com for Sales, Support and PSAWorkday for HCM and FinanceEloqua/Google Analytics for MarketingCRS, home-built order-to-cash system
![Page 8: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/8.jpg)
8
Survey Highlight
Respondents in North America102From IT, 46% from Lines of Business
0 5 10 15 20 25 30
Public Serv.
Retail
Finance
Manuf
Healthcare
56%
https://info.talend.com/datadrivenorganizations.html
![Page 9: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/9.jpg)
9©2016 Talend Inc
Designing the business case
![Page 10: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/10.jpg)
10
Survey highlights: the business case
Consider MDM to be vital or important to their org.
Could measure ROI for most of their MDM initiatives
receive funding outside of the CIO’s budget.
70%
60%
40%
0 5 10 15 20
Cust experience Mgmt…
Compliance & privacy…
Operations efficiency
360° analytical view
Turn data into actions
Customer Data Access
Establish competititive…
Which are the business drivers for your customer-facing applications?
![Page 11: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/11.jpg)
11©2016 Talend Inc
Scoping the customer centric initiative
![Page 12: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/12.jpg)
12
Operational goals and business outcomes
Best in class focus mostly on digital marketing & data driven apps
![Page 13: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/13.jpg)
13
IT related objectives
Best in class are aiming at empowering the business with data governance
![Page 14: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/14.jpg)
15
How many touchpoints ?
![Page 15: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/15.jpg)
16
Takeaways from
![Page 16: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/16.jpg)
17©2016 Talend Inc
Engaging the people
![Page 17: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/17.jpg)
18
Survey highlights: the “people” dimension
• The data architect plays a leadership role in advanced orgs, especially in large organizations
• Best in class orgs have been able to move the ownership to business analysts and data stewards
0 5 10 15 20
IT-focused data analysts
IT-focused project mgr
Bus. analysts from LOBs
LOB's execs
Enterprise data architects
LOB's project managers
Data stewards
Who has the end responsibility for the data management practices ?
![Page 18: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/18.jpg)
19©2016 Talend Inc
Overcoming the roadblocks
![Page 19: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/19.jpg)
20
What are the major roadblocks ?
Best in class consider lack of business case, and misalignment of stakeholders as significant hurdles
![Page 20: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/20.jpg)
21
Key takeaways from the survey
1. Master Data Management is a foundation for customer centric organizations.
2. Agile integration approaches are required to address the diversification of data points
3. Customer 360° is a must. But actionable customer facing applicationsthat directly impact customers experience makes the difference.
4. Shifting the data accountability to the lines of business is a clear differentiator for best performers.
5. Mature organizations succeed in their ability to fund their MDM initiatives based on clear and quantifiable business benefits
![Page 21: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/21.jpg)
22
01010101101010101010
10101011010101010101
01010101010101010101
01010110101010101010
10101010110101010101
01010101101010101010
10110101010101010101
01011010101010101
Talend Master Data Management
The shortest path to trusted & actionable Customer data
Model
Explore & Cleanse
Enable Stewardship
Consolidate & Enrich
Operationalize
• Total flexibility (-> your customer
data, rules & processes)
• Active Data Model (including
embedded controls and role
based access, data propagation
and audit trails)
• Manage customer data in
real time
• Bring customer data to
the customer touch points
and customer facing
processes and apps.
• Profiling and parsing of
unstructured, semi
structured
• Powerful matching and
contact management
capabilities
• Organize the daily tasks
for manual data curation
• Orchestrate collaborative
data governance
• Create the golden record
• Create the Augmented
Customer 360° view with Big
Data
MDM
Platform
![Page 22: Survey: MDM Adoption & Best Practices](https://reader034.fdocuments.in/reader034/viewer/2022042619/587b42b41a28ab9c0e8b6007/html5/thumbnails/22.jpg)
24©2016 Talend Inc
MDM Best Practices for Customer Centric Organizations
Takeaways from survey and lessons learned at Ellie Mae