Surfingbird for-sk
-
Upload
- -
Category
Technology
-
view
602 -
download
2
Transcript of Surfingbird for-sk
![Page 1: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/1.jpg)
Our target: to become #1recommendation platform
July 2013
![Page 2: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/2.jpg)
RESULT:•Confusion•Low advertising efficiency
Problem: to much informationPeers and users
Hundredth millions of web pages, video, photo etc
The customerCluttered with information on the Web
Not sure what he/she wants
Brands and advertisersWays to promote on the web
High competition for user attention
VideosPostsPhotos
Promo websitesGroups
PagesBanners
![Page 3: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/3.jpg)
SolutionsSurfingbird is a new way to browse the webIt is an alternative to search engines and social networks. It focuses on users’ interests and so allows us to create a database of user behaviors.
SearchWhen the user knows exactly
what he wants
Social networksInformation and behaviour predefined by the set of friends
![Page 4: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/4.jpg)
Easy registration
1. User enters his e-mail or registers via a social network
2. Specifies his interests so the system can select content
especially for him
![Page 5: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/5.jpg)
Engaging one click surfing
Pages and other content are shown “as is” below a Surfingbird panel; the panel has the “Surf” button and other functions for surfing convenience and other actions
Next page based on users’ interests
Special filters related to the current page
Surfing based on one or several interests
![Page 6: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/6.jpg)
Share/Like Surf button is already on the largest Russian sites:
More than 50 million users see Surf button per month
…and hundreds more.
![Page 7: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/7.jpg)
Our clients
![Page 8: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/8.jpg)
Team
Sergey ShalaevCEOTeam leader/Inspirator/ Product development Extensive experience in top media resource Mail.ru. IT team management in WMJ
Sergey NikolenkoR&D directorWide research experience in computer science, mathematics, machine learning. More than 30 international research papers, 5 books. Winner of international and Russian grants (INTAS, Presidential grants)
Dmitry ShalashovCTOLaunch of 3 successful IT projects in Mail.ru
IT development for Parallels and Yandex
Alex LopatikSales Director
More than 7 years in digital . Sales in : afisha.ru, rutube.ru; Client director in IVI.ru
![Page 9: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/9.jpg)
Appendix
![Page 10: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/10.jpg)
Surfingbird: leading innovation
From the mathematical and technological viewpoint, the project isbased on the Tachikoma recommender system, produced by a team ofmathematicians and developers. At present, Tachikoma is based oncollaborative filtering:
GroupLens and its modificationsSVD and SVD++Restricted Boltzmann machines
Further directions for development include:
Content analysis of the web pagesEmploying the interest graph and social graphsPresenting serendipitous recommendations and much
more
![Page 11: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/11.jpg)
Surfingbird going well
Surfingbird is an international startup created in 2010 by a team of professionals with media/IT/finance/marketing backgrounds
RevolverOur major source of income are targeted and direct shows of pages and other content sponsored by clients
Recommendation engineThe company owns a unique collaborative filtering and recommendation engine developed internally
Investments1st round of investment ($2,5 mln.) by top international managers/venture investors
To date:1 000 000+ registered usersabout 900K page views every day
You can find more detailed information about our product in “Surfingbird product description”
![Page 12: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/12.jpg)
Monetization:sponsored recommendation
Market size 2013Internet advertising budget in Russia: $1.8 bln (increased by $0.5 bln over last year)
Internet advertising budget in Europe: $37 bln (increased by $7 bln over last year)
Our commercial productWe sell direct relevant page views and other content views provided by the clients (advertisers) to users actively interested in this information. Every tenth page shown to the user after he clicks "SURF" may be a sponsored page
Our clientsMedia advertisers (direct clients and communication groups) and publishers (content platforms that need additional traffic)
Options for clientsTargeting: by topic, by social and demographic information, by geography. Complete control over the advertising campaign; the client is able to plan his/her budget up to the last dollar.
![Page 13: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/13.jpg)
Surfingbird – only relevant advertising
The user specifies his/her interests1
We filter materials by their interests2
We find similar users in order to show web sites they have viewed3
We select only content highly rated by other users4
Pages are shown under the Surfingbird panel.Views of pages provided by advertiser may constitute up to 20% of all views
RESULT:Relevant materials only
Interest filter
People filter
Rating filter
![Page 14: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/14.jpg)
Key marketing instruments
TrafficMore than 1500 users per day enter the site organic
Registering one new user for money costs $0.7
PromotionCampaigns in social networks (VKontakte, Facebook)
Google adwords
SEO
LoyaltyRewards for active participants
Achievements for active users
PartnershipReposts to largest social platforms
The «Surf» button
A partnership program
![Page 15: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/15.jpg)
Our goals for 2013 and 2014
Technological development
Multifactor recommendations
Social graph recommendations
Trend recommendations
Smart friendship suggestions
Automatic social moderation
User categorization by behaviour patterns
In-site search
Content semantic analysis (search doubles, spam, brands)
Widgets for net-connected TV
Business development
International expansion (West Europe, Turkey, Brazil, Asia)
System patented
Operation break even
![Page 16: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/16.jpg)
Financing
Raised $2,5 mln. in July 2011 from private investors and experts
20% post money belongs to current CEO and CTO
Seeking $3 mln. series B round for development over the next two years; the money can come in parts over this period as Surfingbird reaches the milestones agreed upon with the investor
![Page 17: Surfingbird for-sk](https://reader035.fdocuments.in/reader035/viewer/2022062405/55667661d8b42ad5798b4b38/html5/thumbnails/17.jpg)
Do not hesitate to contact us:[email protected]+7 926 594 8239 Sergei Shalaev - CEO Surfingbird