SureSense - Tech City UK Cluster Showcase event

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SureSense - Tech City UK Cluster Showcase event

Transcript of SureSense - Tech City UK Cluster Showcase event

Page 1: SureSense - Tech City UK Cluster Showcase event

Sure Sense

Investment PitchCommercial in confidence

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The Problem

• Commercial Kitchens use

paper based systems

• Paper records are:

– Time consuming to produce

– Hard to analyse

– Easy to falsify

– Bulky to store

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• Kitchen Management System

• Data Capture & Real Time DashBoards

• Wireless Sensors

• Intelligent Apps

• Remote Access

• Fast ROI

The Solution

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The Management Team

Gary Stevens.

Head of Sales.Gary has over 20 years experience

delivering quality products to the

catering industry. He identified the

potential for a tablet based temperature

monitoring system and that was the

genesis of Sure Sense.

Glenn Smith.

Head of Strategy.Glenn is a senior exec with a strong

track record, running global businesses

and developing best-in-class e-

commerce solutions for blue chip

companies. Most recently served as a

director of a successful software startup

sold to a Silicon Valley company.

Tony Solon.

Head of Development.Tony has a PhD in software and wireless

technology, a perfect combination of

skills to develop the Sure Sense system.

He has previously worked at IBM, Cisco,

various tech startups and has delivered

large international software projects as

an independent consultant.

PR: ‘Best of British Startups’

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The Market

Verticals & Size

• Client Verticals– Contract Caterers

– Hotel Groups

– Restaurant Chains

– Rail Operators

• Market Size– New Market with

significant upside

– Contract Caterers

• UK - £25m*

• Global - £360m*

* Based on current site assessments and customer quotations Source: 2013 Pacific Crest SaaS Survey – 155 SaaS company respondents

SaaS Sales Strategy

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The CompetitionSensor Makers

• Expertise and profits lie

in hardware

• Poor solutions for other

kitchen operations

• No data analysis skills

• Slow to adapt

Health and Safety Advisors

• Provide advice on health

and safety procedures

• Solution is provided in

paper based diaries

• Low tech skills

Disrupts both markets with a superior solution

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Current Traction

• Existing Sales

– Active Paying Customers

• Sales Pipeline

– Wtd - £250k

– Total - £850k

• Lead Gen Pipeline

– Late Stage - £4.6m

– Early Stage - £22m

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Use Of Funds

• SEIS of £150k recently secured

• Seeking up to £1m

• Expand Headcount

– Sales, Marketing and Support

– Tech Development

• Expand Internationally

• Exit to Contract Caterer or IT Services

Company in 3–5 yrs

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Contact Sure Sense

[email protected] | 07793055512