Supporting Strategy: Outcome-Based Objectives

Effective strategy execution is always measured in terms of outcomes.However, too many teams quickly relapse into the comfort zone of theiringrained habits during the implementation phase. The pursuit of anoutcome through a specific set of comfortable activities is asubconscious decision-making process. Therefore, it is important tointerrupt this pattern at the outset of any new project.Many teams are comprised of intelligent and motivated members, yetthey can still lose sight of the overall priority. Two obstacles always seemto get in the way of achieving the best outcomes. The first obstacleconcerns the presentation of the instructions, and the second obstacleconcerns the implementation of the instructions. This commoncommunication problem is avoidable, so discovering the i-nexus solutioncan be a real life-saver.

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