Supply Chain Management: LG Electronics India Pvt. Ltd.

Prepared By: Dr. Shiraj Sherasia (09020242039)MBA – Agricultural Business (2009-11)Symbiosis Institute of International Business, Pune.

LG Electronics India Pvt ltdManufacturing Unit at Ranjangaon,Pune

Finished Product (Refrigerator)

Onsite Company Warehouse at manufacturing Unit

LG Warehouse at Wagholi, Pune

LG India Pvt. Ltd has Regd. Office and Branch Office at various cities in different zones of India. (E.g. Pune)

Modern Trade Retailer (warehouse) As per the demand of the individual Showroom/outlets the order is placed to the respective headquarter and the product is dispatched from the MTR (warehouse)

Dealers

Distributor (warehouse)

Sub-Dealers

Modern Trade Retailer Outlets/Showrooms

Refrigerators for Display and In Stock

Customer

Home

Retailers

Key:

Product flow Purchase Order flow

Transportation

Customer

Home

Customer

Home

Container ORTATA1210 trucks

Container ORTATA1210 trucks

TATA 407/709

TATA 407/709

TATA ace van

TATA ace van

TATA ace van