SuperTag - the Smart Solution for Tag Management - v17 website

© Datalicious Pty Ltd 1June 2013

FREE tag managementwith optional support


The Internet runs on tags


Tags = Digital marketing

© Datalicious Pty Ltd 4

> Tags = Data driven marketing

June 2013

Media Attribution & ModelingOptimise channel mix, predict sales

Testing & OptimisationRemove barriers, drive sales

Boosting ROMI

Targeting & MerchandisingIncrease relevance, reduce churn

“Using data to widen the conversion funnel”

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> Challenge: Tag management Inefficient tag management impacts …– Idea generation and strategy development

Technology limitations dampen creative thinking and idea generation rather than stimulating them

– Campaign execution and optimisation Ineffective tag deployment reduces speed to market

for campaigns and limits ability to implement changes

– Content relevance and user experience Platform silos limit cross-channel integration, thus reduced

targeting, ad relevance and response rates

– Report accuracy and media negotiations Report inaccuracies and discrepancies damage client

trust and limit negotiation power with channel ownersJune 2013 © Datalicious Pty Ltd

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> Solution: Datalicious SuperTag

SuperTag

Conversion Tracking

Conversion De-duping

Media Attribution

Behavioral Targeting

A/B Testing Heat Maps

Live Chat

Web Analytics

Any JavaScript

Easily implement and update any tag on any websites without or limited IT involvement

De-duplicate conversions for CPA deals and align reporting figures across platforms

Collect accurate multi-channel media attribution data to provide advanced insights

Enable advanced features such as targeting, testing and chat to optimise user experience

June 2013 © Datalicious Pty Ltd

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> Overcoming team barriers

Marketing SuperTag Technology

Easy to use online user interface enabling marketers to manage tags without intensive technology support


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> Cross-platform integration

DSPsAd ServersTargeting

TestingLive ChatPhone #s

SuperTag

CRMDM/eDM

Web AnalyticsHeat MapsPaid Search

Affiliates

Centralised uniform business rules to trigger conversionsand segment visitors across multiple marketing platforms



> Potential SuperTag use cases Implement tags without JavaScript skills or IT support Enable central platform for tag management and auditing Improve page load speed across all websites and devices Simplify web analytics implementation & maintenance De-duplicate conversions and re-negotiate CPA deals Track purchase path for advanced media attribution Enable A/B tests and heat maps to improve conversions Turn any content element into a dynamic targeting area Enable re-targeting to increase ad response rates Trigger proactive live chats to improve user experience Target phone numbers to boost call center effectiveness ID customers and push key events into any CRM platform Collect raw clickstream data for advanced analyticsJune 2013

SuperTag.js

> SuperTag code architecture

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T

B

B

B

One tag for all sites & platforms Hosted internally or externally Easy tag implementation/updates Tag/business rule testing on live site Facilitates A/B & MV test execution Implementation of heat-maps Re-targeting across channels & tools Live chat & phone number targeting Collect raw page & impression data

T T


Injecting JavaScript tags into thepage based on business rules usingthe SuperTag top and bottom containers. The SuperTag top and bottom containers are JavaScript functions called in the page code just after the opening <body> tag and just before the closing </body> tag on all page across all domains.

superT.t()

superT.b()

Works on … Websites, Flashmobile apps, videos, etc


Create new page variables from any page element


Create premium experiences for high value clients


Turn any page element into dynamic content areas


> SuperTag integration

June 2013

SuperTag app generating JS app.supert.ag

Full SuperTag.js hosted by client or on c.supert.ag

Client pages referencing SuperTag.js

Browser executing

SuperTag.js

SuperTag DataCollector(s)

d.supert.ag

Splunk saved searches and dashboards

JavaScript JavaScript

Requests

Tags

Logs

Lookuptables

Databases, files, etc

Splunk regex builder and data extracts

Additional data (i.e. CRM, IP, social, etc)

Dedicatedclient Splunk

server(s)

Ads & emailsloading static

1x1 pixel

Requests


> SuperTag ExactTarget integration

June 2013


Full SuperTag.js hosted by client or on c.supert.ag


SuperTag integration via DataCollector

JavaScript Tags

Requests

DataDatabases, files, etc

ExactTarget business rules and conditions

Additional data (i.e. CRM, POS, social, etc)

DedicatedExactTarget

DataExtension

Relevant ExactTarget

email campaign

Data

List Targeted ExactTarget

campaign list

Emails

Clicks, data


Test tags on your live site even before deployment

> SuperTag code architecture

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SuperTag.js

SuperTag-Code-V1.js

3rd party web analytics & ad

serving tags

Client-Custom-Code.js

3rd party web analytics & ad

serving platforms

Client pages executing JavaScript tags


SuperTag-Live-Testing.js

JavaScript injecting tags into client pages based on business rules

SuperTag application combining

tags and business

rules into JavaScript

SuperTag.js on Edgecast CDN

c.supert.ag

> SuperTag multi-CDN approach

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Browser requesting SuperTag.js

SuperTag.js hosting on

client server




SuperTag.js on Akamai CDNc.supert.ag


Multi-CDN load balancing for SuperTag.js


> Faster page load with SuperTag

June 2013

By implementing the SuperTag code architecture your pages are guaranteed to load faster anywhere between 10-30% as the below tests show. This is achieved by streamlining the way JavaScript assets are loaded and executed on your pages as well as our smart multi-CDN JavaScript hosting platform which not only guarantees a 100% uptime but also ensures that all JavaScript code is always loaded from the CDN provider with the best performance for that particular user (i.e. usually the server that is closest geographically).

SuperTag.js hosting onclient CDN

> SuperTag deployment options

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SuperTag.js hosting on

client server

Email/FTP JavaScript publishing

Manual JavaScript

management




Real-time JavaScript publishing

SuperTag.js Edgecast CDN

c.supert.ag

CDN = Content delivery network

Dedicated client Github

JavaScript archive


Reverse proxy


> Enterprise grade reliability

June 2013

99% uptime guarantee for the SuperTag application (i.e. the user interface on app.supert.ag generating the JavaScript code) via redundant AWS EC2/RDS set-up and 100% uptime guarantee for the SuperTag JavaScript (i.e. the code on c.supert.ag that is executed on every page) via multiple redundant CDNs including Akamai and Edgecast.


> Blue chip SuperTag clients

June 2013

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> Great customer feedback

"Managing third party tags has never been easier [...] simplicity of setting business rules [...] reduction in CPA [...].“ Jason Lima, Online Marketing, IMB "[...] SuperTag tool is so easy to use [...]. Live testing is particularly useful [...] highly recommended [...]." Helene Cameron-Heslop, Analyst, Appliances Online

"SuperTag speeds up tag implementation and gives us increased flexibility [...] manage media and website analytics [...].” Alex Crompton, Head of Digital, AussieJune 2013 © Datalicious Pty Ltd


Smart tag management

June 2013

SuperTag - the Smart Solution for Tag Management - v17 website

Marketing

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