SuperTag Tag Management System overview deck Oct2014
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Transcript of SuperTag Tag Management System overview deck Oct2014
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FULL SERVICE TAG MANAGEMENT
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Agenda
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■ Datalicious Overview
■ Client Driven Solutions
■ Smart Tag Management
■ Next Steps
■ Thank You
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At a glance
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Full service digital marketing & analytics agency
■ Founded 2007 in Sydney, Australia
■ Now active in AUS, NZ, PH, US, UK
Part of the Veda Family
■ 430+ employees
■ $1bn+ valuation
■ 80+ clients served
■ 300+ successful projects delivered
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03
Innovation factor
Australia is a long way away● We have a fresh perspective
● Geographic separation allows us to focus on products & services
Australia is also an innovation zone
● Sydney & Melbourne highest rate of data-driven startups in the world (
Startup Ecosystem Report 2012)
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Our Clients
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05
Great customer feedback
"[...] SuperTag tool is so easy to use
[...]. Live testing is particularly useful
[...] highly recommended [...]."
Analyst, Appliances Online
"SuperTag speeds up tag implementation
and gives us increased flexibility to
manage media and website analytics
[...].”
Head of Digital, Aussie
"It’s pretty amazing!”
Direct Marketing Manager, UNICEF Australia
"Managing third party tags has never
been easier [...] simplicity of setting
business rules [...] reduction in CPA
[...].“
Online Marketing, IMB
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Over 50 years of experience
Christian BartensFounder & Director
Elly GillisGeneral Manager
Juan DelardHead of Data
Mat HauckVP, Global Partnerships
Michael SavioHead of Insights
Antony WilcoxAccount Director
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07
Our team
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About Datalicious
What problems are we solving?
■ Auditing and recommendations to drive data performance
■ Actionable insights to boost marketing ROI
■ Promote brand loyalty via predictive analytics
■ Increase conversions with page optimisation & tag management
■ Drive engagement via CRM & marketing automation services
■ Influence reach & awareness through media attribution, media mix modelling &
customer segmentation
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Using data to fatten the funnel
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Smart Tag Management
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Challenge: Tag Management
■ Marketing technologies are cool … but now they’re out of control
■ Legacy technologies, duplicated technologies, former marketing VP’s favourite technology, etc.
Marketing teams focus on tools, not customers
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13
Challenge: (Down)Time is Money(Lost)
You know it’s bad when:
■ A client tells you there’s something wrong with your website (errors weren’t picked up before you deploy)
■ You run your Thanksgiving campaign on Christmas (slow time to market)
■ You run your Christmas campaign on Thanksgiving (bad workflows and lack of proper QA testing leads to deployment errors)
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14
Challenge: Marketing Resources
■ Managing digital marketing tags is a full-time resource and eats at your marketing budget
■ 88% of marketers concerned by growing complexity of digital marketing (The ROI of Tag Management)
It’s a full-time job
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Solution: SuperTag
Free up marketing resources with full-service tag management
Optimise marketing opportunities by enabling the OptimaHub platform
FULL-SERVICE ENTERPRISE TAG MANAGEMENT
Increase your value to clients with our agency solutions
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Improve website performance, increase data integrity and enable simple cross-device tagging with the SuperTag enterprise tag
management solution
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Enterprise Features
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SUPERIOR PLATFORM ARCHITECTURE
■ Light-weight install code
■ Self-hosted or we host via multi-CDN
■ Enterprise grade reliabilityQUALITY CONTROL
■ Live testing web & mobile applications
■ User access rights / email notifications
CROSS-DEVICE TAGGING
■ SuperTag SDK for iOS & Android
■ Deploy app updates directly via SuperTag
■ Collect and store events even while user is offline
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Light-weight install code 18
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Quality control / Live testing 19
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User Access Rights / Email notifications 20
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SuperTag SDK for iOS & Android 21
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Allow our trained tag management specialists to free up your marketing resources so they can focus on more
important tasks
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Full Service Tag Management
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ENTERPRISE SOFTWARE SOLUTION HOSTED IN A HIGHLY SECURE AND RELIABLE CLOUD
DEDICATED, ROUND THE CLOCK SUPERTAG EXPERTS
■ Integrated campaign planning frees up your internal resources
DYNAMIC & FLEXIBLE TAG LIBRARY GIVES ROOM FOR YOUR BUSINESS TO GROW
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Tag Library
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Provide additional value add to your clients and become more profitable by white
labeling our platform and benefiting from our attractive full-service tag management
packages
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SuperTag for Agencies
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MANAGE MULTIPLE SITES ACROSS CLIENTS
■ Use SuperTag’s API to manage multiple projects
ATTRACTIVE PARTNER MODEL & WHITE-LABELLING
FREE ENTERPRISE TMS
■ Pay only for support and add-ons
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Lay the foundation to enable advanced OptimaHub MediaAttribution and SingleView capabilities to supercharge your company’s
marketing optimisation
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Enable: OptimaHub
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REAL-TIME CUSTOMER EXPERIENCE PLATFORM
STOP MEDIA SPEND WASTE
■ Real-time custom media attribution modelling
EASY INSTALL WITH SUPERTAG
MAXIMISE CUSTOMER VALUE & REDUCE CHURN
■ Single customer view & next step prediction modelling
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Who’s Using SuperTag?
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Case Study
“The man-hours we’ve saved and increase to our business agility have been substantial. We’re in control of our digital tagging.”
Website Manager, P&O Cruises
With SuperTag, the P&O Australia team were able to take control of their tagging and maintenance. Time required to implement marketing strategies and campaigns was cut by 20% and added accuracy of their new data reporting system significantly reduced data verification time.
Increased Agility
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Case Study
AUSSIE installed SuperTag across their banking websites. The increased agility meant the AUSSIE marketing team were able to tag campaign media quickly and accurately measure campaign performance.
Increase Agility
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"SuperTag speeds up tag implementation and gives us increased flexibility to manage media and website analytics."
Head of Digital, Aussie
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Case Study
SuperTag allowed IMB Banking to run onsite marketing campaigns directly. The ease of setting up data capture processes and A/B testing delivered IMB a 27% reduction in CPA in its first year of implementation.
Reducing CPA
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"Managing third party tags has never been easier [...] simplicity of setting business rules led to reduction in CPA."
Online Marketing Manager, IMB Banking
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Next Steps
SUPERTAG ENTERPRISE TMS■ Secure, reliable enterprise TMS
■ Dynamic & flexible tag library
■ No lock-in
■ Free enterprise platform, pay only for support & add-ons
■ Activate OptimaHub customer experience platform
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Next Steps
34
FULL SERVICE TAG MANAGEMENT■ Secure, reliable enterprise TMS
■ Dynamic & flexible tag library
■ Dedicated SuperTag experts
■ Integrated campaign planning
■ Activate OptimaHub customer experience platform
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SMART DATA DRIVEN
MARKETING