Supermarket Monthly Survey JOB AID - YTS...
Transcript of Supermarket Monthly Survey JOB AID - YTS...
Unauthorized use, duplication and/or distribution of the content contained in this training are hereby prohibited without the written consent of CROSSMARK, Inc. © 2013 CROSSMARK, Inc.
Supermarket Monthly Survey
Share of Visible Inventory or Share of Visible Inventory Cold
SOVI/SOVIC
KO SSD displays market share
KO SSD IC market share
KO beveragespace representative
of our share(ambient & cold)
RED is used to guide teams in delivering a clear picture of success for each majorchannel in the trade.
RED is our process and capa-bility to enhance our culture of execution to WIN in the outlet and achieve our 2020 vision.
JOB AID
PALLET DROP •A pallet drop at the store entrance is an acceptable display location.
INCLUDE • The sparkling soft drink display should include at least one of the following packages: 8 oz. 6pk 8 oz. Imported
12 oz. 12pk glass
FANTA •Fanta is core and should be included when retail pricing is aligned with core brands.
PRICING •Pricing and Proper Messaging is mandatory on all displays.$
CORE BRANDS • Sparkling soft drink core brands such as Coke, Coke Zero, Diet Coke, Sprite, Dr. Pepper, and Diet Dr. Pepper
must be present.
MEAL BUNDLE •
The meal bundle must be outside of the beverage aisle.
WITH •
acronym — Within arm’s reach of a beverage and food item when outside of store center.
W.I.T.H.
SNACK DEAL •The snack deal must be outside of the beverage aisle.
Unauthorized use, duplication and/or distribution of the content contained in this training are hereby prohibited without the written consent of CROSSMARK, Inc. © 2013 CROSSMARK, Inc.
Supermarket Monthly Survey Job Aid
QUALIFYING STILL DISPLAY
COOLER TYPES
OOS DECISION • Out of Stock (OOS) Decision The criteria for making an OOS decision should be based on
planogram and/or shelf tags.
PRICING CATEGORIES •Ensure that pricing is on each package of similar category.
STORE W
ALK •Walk the store to count the number of ALL coolers with qualifying Coca-Cola products.
CORE BRANDS • If Coca Cola branded sparkling soft drinks are in the cooler, all Coke sparkling soft drink core brands must
also be present.
SHARED • If there is a minimum of one shelf or 6 facings of qualifying Coca-Cola sparkling soft drink product present is must be
counted.
VISI-COOLERS • • Only count Visi-coolers with majority Coke brands. • This applies to low profile
coolers such as FLMs. • Do not count shared coolers if
the product is less than 50%.
OPEN AIR •
NOT included in the count.
• Vitamin W
ater
• Fruit W
ater
• POWERADE
• Energy (N
OS/M
onster)
• Smar
t Wate
r
• POWERADE
• Smart Water
• Energy
(NOS/Monster)
• Gold Peak
• Fuze