Moving at the speed of fashion A presentation XXXXXX

XXst May XXXX

Today’s presentation:

Introduction to the team

The task

What gives Superdrug its edge

The creative work

Key timings & ballpark costings

Discussion and next steps

Superdrug brand values

Up-to-the minute beauty

Natural ability to be on trend with the latest in beauty

Superdrug brand values

Affordability

A champion for great prices

To be replaced

You’re in all the right places, but a disconnection is the reason for low brand equity

.comDare magazineDare magazine

Press Press Events

In-store

You’re in all the right places, but a disconnection is the reason for low brand equity

.com

1528 followers

740 channel views

circulation of 750k

Dare magazineDare magazine

Press Press 73 posts and

78 comments

4142 fans

Events

In-store

What we know about your audience

New is always betterNew is always better It’s got to be fashionableIt’s got to be fashionable …and be a bargain…and be a bargain

Practical ShopperThe bare essentials

Practical ShopperThe bare essentials

Glamour PussThe beauty trends

Glamour PussThe beauty trends

The female desire to look and feel great

The female desire to look and feel great

Our brand proposition

Supply chain

Fashion credibility

Superdrug, for your latest affordable fashion fix

Because:

New products can be developed & in-store in just 2 monthsNew beauty products can be in-store ahead of competitors

As “the most fashion-conscious beauty & health retailer”*, it has the credibility to talk about the latest beauty trends

Our objectives

Use media channels to generate awareness and excitement around Superdrug’s new brand positioning

Use media channels to generate awareness and excitement around Superdrug’s new brand positioning

Build trust and brand reappraisal by allowing consumers to engage with Superdrug in multiple touch points

Build trust and brand reappraisal by allowing consumers to engage with Superdrug in multiple touch points

Direct consumers to purchase environments and drive loyalty

Direct consumers to purchase environments and drive loyalty

Ob

jecti

ves

Activate Engage Convert

A rich brand experience &

authoritative voice

Who is the fashionista?

Credible in fashion and beauty

Glamorous yet accessible

A fun presenter

Who all women would feel at ease with

A results driven approach

Criteria for success A highly measurable results driven approachCriteria for success A highly measurable results driven approach

Increase high street footfallIncrease high street footfall

Uplift in traffic to .comUplift in traffic to .com

Uplift in sales of heroed products Uplift in sales of heroed products

Positive build in brand equityPositive build in brand equity

Uplift in online reachUplift in online reach

A spectrum of fashionistas

Fashion icon/model creds

Celeb and family connections

MODEL / CELEB

Daisy Lowe

A spectrum of fashionistas

Mademoiselle Robot

Credible beauty trend hunter

Girl next door appeal

Established online following; 100,000 unique hits a month

BEAUTY EXPERT

Mademoiselle Robot

The creative idea

Superdrug presents the latest trends, and how to get them at an affordable price, using relevant Superdrug products

Your weekly trend fix

Ensuring only 2 step journey to purchase

Activation Engagement Conversion

TV

Press

eShop

In-store

Social media

Online

Print

Presents this week’s new trend, showcasing the relevant Superdrug products to match

P.O.S

Signposts this week’s new trend, to bring people in-store to purchase the relevant Superdrug products to match