COMPANY PROFILE

Super-Max is #1 manufacturer of disposable razor blades by unit, globally.

A strong family of over 6,000 members across 5 continents with 40 nationalities.

We use ‘State-of-the-art technology’ for the design and development of innovative shaving solutions.

The only Razor blade company having its own Captive Steel Rolling facility.

CORPORATE STRATEGY & VISION

VISION TO BE THE IN THE

LEAGUE OF THE TOP 10 CONSUMER GOODS COMPANIES IN THE

WORLD

PEOPLE EXCELLENCE

PRODUCTIVITY

INNOVATION

FOCUS

GROWTH

PASSION & DRIVE

Super-Max is all about passion and drive.

Over the last 20 years, the company has grown from simple beginnings to be a recognized brand in over 140 markets across the globe.

Leading the industry in technological innovation and through people excellence has taken the organization to be the No. 1 blade manufacturer by unit, globally.

MAJOR GLOBAL PLAYERS

Global Key Account PartnersGlobal Share of Manufacture (units)

GLOBAL FOOTPRINTS: OFFICES & MANUFACTURING

6,000 people strong family with members of over 40 Nationalities

12 manufacturing plants worldwide

GLOBAL FOOTPRINTS: DISTRIBUTION COVERAGE

Business spanning 5 CONTINENTS with our products touching the lives of people in over

140 COUNTRIES

Distribution Reach

Global Offices

PRODUCT PORTFOLIO

CURRENT PRODUCT PORTFOLIO

LEADING THROUGH INNOVATION

1st to launch 3 blade disposable razors

1st to launch battery operated disposable razors

1st to launch 4 blade disposable razors

1st to launch anti-bacterial strip and handle

SuperMax leads the industry in innovation:

1st to launch eco-friendly shaving products

Presents

Anti-bacterial and

Bio-degradableTriple Blade

Disposable Razor

2012 INNOVATIONS…..

Pro-Tect

Patented Antibacterial handle to avoid accumulation of germs on the razor

Specially designed Nature Strip™ with Anti-septic agent Propolis to protect the skin

Made with eco-friendly plastic Reduces carbon footprint by

about 25-30%

ANTI BACTERIAL AND BIO-DEGRADABLE DISPOSABLE RAZOR

Presents

Eco-Friendly formula based Shave Gels with

Air-O-Pak Technology

2012 INNOVATIONS…..

A new generation – air power• A revolutionary Pressure

Control Device (PCD)• The air is released into

the main container to dispense the liquid

Formula:• All natural; nothing

artificial or manufacturedPackaging:• Plastic PET recyclable• Produced with 20% less

energy• 65% less CO2 than

aluminum and 25% less than metal cans

2012 INNOVATIONS…

Air-O-Pack Technology…..

BRAND COMMUNICATION

ENVIRO MEDIA CAMPAIGN 2012

ABOVE THE LINE MEDIA: TELEVISION COMMERCIALS

ABOVE THE LINE MEDIA: PRINT AND OUTDOOR ADVERTISING

BELOW THE LINE ENGAGEMENT

BELOW THE LINE ENGAGEMENT