The Idea & Pre The Idea & Pre DocumentationDocumentation

The Sun & Olympic

❖ The Sun already has a good teenage audience. However they want to increase it so they have complete domination

it’s worth mentioning that the majority of readers are male, so we may consider doing a extra feature to attract more

women to The Sun.

Some Ideas For The Brief

❖ Target audience 13 - 19

❖ Make a event, with live musical performances from diverse talented youths if london. It will be a open invitation event. With The Sun as sponsors. It could also involve a personal a monologue from some of the athletes. This will generates a massive burst of positive energy for the 2012 Olympic Games.

❖ Make a short documentary about what motivates young athletes to work hard on the particular talents. We hope to inspire the youths of london with the video so in turn generated a positive vibe about the games.

❖ Make a video asking a 30 people 1 powerful question about the olympics and youth culture. We hope this video goes viral and its able to touch and inspire a lot of young people so they are left asking themselves the question.

The Idea We Have Chosen

❖ Make a video asking a 30 people 1 powerful question about the olympics and youth culture. We hope this video goes viral and its able to touch and inspire a lot of young people so they are left asking themselves the question.

❖ We believe this idea will is more viable because of the time space given to us to complete this task. We also concluded this will be the best way for us to best achieve the brief.

❖ We have also modified the london to reach a multi ethnicity audience, because The Sun would want to reach a huge audience and have a positive view on the public.

❖ This is our budget list for our project. We understand this project in the real world will cost this much to fund. However since we are working through a education format we are able to take our time and do it to the most professional quality.

❖ This is a organisation/management tool for our project because were only shooting it all on 1 day.