Summer Training Handbook 2014

8/12/2019 Summer Training Handbook 2014

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Summer

Training

Handbook 2014A practical Guide to Summer Training for MBA students of LovelyProfessional niversity


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P a g e ! 2

Acknowledgements" am grateful to #r San$ay Modi% Sr #ean% Lovely &aculty of Business and Applied Arts 'L&BAA(%

)*o is t*e inspiration +e*ind t*is +oo,% #r- .a$es* /erma% Associate #ean % #r- Giris* Tane$a%

ead of #epartment '#1( from Sc*ool of Business% for t*is sagacious advice and inputs% Mr

Sures* as*yap% 3S% #epartment of &inance % for +eing a constant source of motivation-

" am grateful to all faculty mem+ers at L&BAA for contri+uting to t*is document-

" etend my gratitude to all t*e management teac*ers of yesteryears )*o *ave contri+uted to

t*e pool of ,no)ledge and *ave *ad a *uge impact on curriculum of management education-


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P a g e ! 5

PrefaceT*is +oo, is a compendium of sample topics for summer training of MBA students- An attempt

*as +een made to ma,e it as compre*ensive and concise as possi+le- T*e topics given *erein

are for t*e purpose of guiding t*e students to c*oose t*eir summer training pro$ects and can +emodified as per t*e re6uirement of t*e company- T*e topics *ave +een classified into areas of

speciali7ation for t*e sa,e of convenience and clarity- "n addition to +eing a guide for summer

training t*is +oo, can also +e used to pee, into t*e $o+ re6uirements of various speciali7ations

and can +e used to decide on t*e rig*t speciali7ation for a student-

"n addition to sample topics t*is +oo, contains various guidelines to +e follo)ed in order to

derive t*e maimum +enefit out of t*e t)o mont*s of summer training- "t contains t*e rules of

niversity and t*e code of conduct t*e student is epected to o+serve during t*e period of

interns*ip-

T*e +oo, also contains a section on t*e activities )*ic* are generally done +y variousdepartments of a company- T*is s*all *elp in )idening t*e perspective of t*e students and also

increase t*e eposure *e can receive-

All t*e formats for t*e various components of t*e course *ave +een presented in anneure at

t*e end of t*e +oo,-

" )is* you all t*e +est for your summer training- ave fun8


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P a g e ! 4

Contents

Ac,no)ledgements --------------------------------------------------------------------------------------------------------------------- 2

Preface --------------------------------------------------------------------------------------------------------------------------------------- 5

Professional Goals during Summer Training--------------------------------------------------------------------------------9

:ode of :onduct-------------------------------------------------------------------------------------------------------------------------- 9

Mar,eting------------------------------------------------------------------------------------------------------------------------------------- ;

&inance --------------------------------------------------------------------------------------------------------------------------------------- ?@.? " ?valuation Parameters-------------------------------------------------------------------------------------- 21

Anneure """ "mportant deadlines----------------------------------------------------------------------------------------------2;

A>>?@.? "/ Pro$ect Topic Performa------------------------------------------------------------------------------------2>?@.? /" &eed+ac, on fortnig*tly report +y faculty guide 'for faculty only(--------------------51

A>>?@.? /""" Attendance S*eet------------------------------------------------------------------------------------------ 54

A>>?@.? "@ Guidelines for Summer Training .eport----------------------------------------------------------59

Anneure @ .eferences --------------------------------------------------------------------------------------------------------- 5=


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P a g e ! 9

Professional Goals during Summer

Training

T*e purpose of summer training is to

ac6uaint t*e students )it* t*e practices

follo)ed in t*e industry and at t*e same

time give t*em an opportunity to do

researc* on some relevant topics in

t*eir area of speciali7ation-

1- To underta,e a meaningful pro$ect

2- To )or, *ard and s*o) initiative to

)in confidence

5- or, *ard to get PP3'PrePlacement

3ffer(

4- Aim at maimi7ing learning-

9- Building relations )it* peers to

t*oroug*ly understand t*e strengt*s

and )ea,nesses of systemCs

policies and procedures-;- nderstand systems% procedures and

policies-

=- #iscuss dou+ts and see% if% you can

ma,e suggestions-


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P a g e ! ;

;- Avoid any conduct t*at may cause

em+arrassment or disrepute to t*e

organi7ation-

=- Assure t*at all actions and +e*aviors

promote t*e favora+le image of t*eorgani7ation-

ot ta,ing action )*ic* disrupts t*e

normal functioning-

Marketing

Survey on preferences for insurance

companies with special reference

to a particular player

"nsurance is considered one of t*e most

difficult products to sell- T*e sale is

mostly pus* sales% driven +y t*e sales

agentD employee- o)ever% t*e

companies spent a lot of money on

advertisement and promotions- T*e

student *as to identify t*e ,ey factors

driving t*e sales and s*ould try to come

up )it* some ideal "ntegrated Mar,eting:ampaign design for t*e product-

T*e focus *as to +e on customer

interaction and ,no)ing t*e actual

c*allenges involved in ma,ing t*e deal

*appen-

ICC World Cup ffect on the

promotions of various products!

A cric,et )orld cup *as al)ays capturedt*e attention of mar,eters and

consumers ali,e- A lot of researc* and

studies *ave +een done on t*is topic-

1T*is topic can +e used +y more t*an onestudent% varying it as per t*e companyDproduct in6uestion-

Most of t*ese pertain to t*e large

companies- o)ever% t*is is a gala

event )*ic* affect +usiness at all levels-

T*e students *ave to study t*e impact

of t*e )orld cup on t*e +usiness and t*esales of t*e company t*e student is

doing interns*ip )it*-

Impact of price on the "uying

"ehavior

Pricing *as a lot of affect on t*e +uying

+e*avior of individuals- T*is is reflected

in t*e price discounts offered +y t*e

producers and also t*e convenient

pricing 'multiples of 9% 10(- T*e topicre6uires t*e students to study t*e effect

of t*e printed price 'M.P( on t*e +uying

+e*avior of t*e customer-

After t*e study t*e student can suggest

some modifications in t*e price 6uantity

com+ination in order to maimi7e t*e

revenue of t*e product in 6uestion-

Market Survey for a new productlaunch#

"n an ever prospering middle class t*ere

is a perpetual need to ne) products and

product categories- :onfectioneries and

+everage un*eard of ten year ago% are

no) a standard part of our dietary plans-

T*ere are studies on t*e c*anging

demograp*ics of t*e decision ma,er in a

typical *ouse*old purc*ase decision-

Any company loo,ing for additional

revenue streams ,eeps on launc*ing

ne) products- T*e student *as to do a



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P a g e ! =

survey to identify t*e needDgap in some

category and suggest a ne) product to

+e launc*ed in it-

Pull ffect in Insurance Sale

it*in an increase in t*e private sector$o+s t*e ur+an consumer *as started

loo,ing for insurance covers to reduce

any and all types of ris,- At t*e same

time% t*e individual does not entertain

t*e calls of t*e insurance sales agents-

T*is dic*otomy creates t*e need to

analy7e t*e ,ey factors affecting t*e

sales and find out t*e scope of

generating pull effect in insurance sales-

T*e student *as to find out t*e effect of

mar,eting communication in terms of

+rand recall% in t*e decision ma,ing

process of t*e individual-

ffect of Packaging on sales of

consumer products$

T*ere are a lot of products in mar,et

)*ic* are purc*ased on impulse or are

small tic,et +uysE +ottled )ater% c*ips%soaps% eata+les etc- in t*e case of suc*

products t*e pac,aging plays an

important role- T*is study s*ould focus

on t*e role of pac,aging in t*e sales of

t*e product in 6uestion-

Marketing Communication needs of

%ligopoly Companies

T*ere are some companies )*ic* *ave

a near monopoly t*eir product segment

or at +est t*ey can +e descri+ed as

oligopolies- P:L% BP:L% "3:L are

t*ree suc* eamples in t*e petrol and


diesel category- T*ese companies

)*ic* *ad a very laid+ac, attitude in t*e

yesteryears *ave +ecome active

advertisers no)-

T*e students need to study t*eirmar,eting communication needs if any

and analy7e *o) t*eir needs are

different from t*e players in more

competitive productDservice categories-

Consumer perception a"out the

company&product&organi'ation

T*e consumer perception a+out a

company is a very important factor in

t*e success or failure of any company-:ompanies spend a fortune to create a

good perception- T*us% it is very

necessary for any company to ,no)

*o) t*e consumer perceives it-

T*is study s*all focus on t*e various

aspect of consumer perception ranging

from +rand recall to +rand e6uity and

t*e general opinion of people even if

t*ey are not customers rig*t no)'potential customers or influencers (

(rend analysis of sales during

different times of years

Many products *ave a cyclical demand%

pea,ing at some peculiar time of t*e

year- "f a company is a+le to predict t*e

trend correctly and timely% t*ey can

ma,e good use of t*is data- T*e

inventory management% staffmanagement and also t*e promotions

can +e varied according to t*e trend-

T*e student s*all study t*e cycles and

trends for t*e product in 6uestion and

suggest )ays to maimi7e t*e revenues


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P a g e ! o) a day t*e mar,eting and

promotions ependiture forms t*e ma$or

part of t*e +udgets of any company-

it* t*e advent of alternative c*annels

of promotions% mar,eters *ave

increased opportunities for promotional

activities- At t*e same time a large

num+er of avenues add to t*e already

prevailing state of confusion- T*e

purpose of t*is study is to analy7e all

t*e

Market positioning of the products

T*e positioning of any product defines

t*e mar,eting campaign it *as to follo)%

its +udget% t*e price of t*e product and a

lot of ancillary activities- T*us% t*e

positioning of t*e product is a very

important decision t*e company *as to

ta,e- Many a time it so *appens t*at t*e

company does not ,no) t*e correct

positioning it *as in t*e minds of t*e

consumers- T*is leads to a mismatc* in

t*e actual and t*e appropriate efforts

done +y t*e company-

As a part of t*is study% t*e student is

re6uired to evaluate t*e positioning of

t*e companyCs product and $udge t*at

)*et*er it is a correct positioning or

s*ould t*e company re)or, its plans for

t*e positioning-

)inance

Working capital management at the

organi'ation

:ompanyCs +ig c*un, of funds usually

gets stuc, in )or,ing capital- "n order to

run t*e +usiness smoot*ly +usiness

needs t*e appropriate amount of

)or,ing capital- But )or,ing capital at

any time s*ould not +e moreDless t*an

t*e re6uirement of t*e company-

Appropriate amount of )or,ing capital

needs to +e maintained-

or,ing capital *as t*ree ma$or

deriversE

:as*

.eceiva+les

Paya+les

All t*ree need to +e properly managed-

:as* conversion cycle needs to +e

minimi7ed% .eceiva+le turnover and

paya+le cycle need to +e optimi7ed- All

t*e factors *ave t*eir effect onprofita+ility of t*e +usiness- Students )ill

study t*e )or,ing capital management

tec*ni6ues follo)ed +y t*e company so

as to maintain t*e li6uidity )*ile

maintaining t*e profita+ility and suggest

means to improve t*e )or,ing capital

cycle )it*out *ampering profita+ility-

Pro*ect financing

"n a +usiness companies *ave to )or,on ne) pro$ects in order to en*ance

t*eir profita+ility- But +efore a ne)

pro$ect is ta,en up its via+ility *as to +e

c*ec,ed- "t s*ould pass certain

parameters- 3nce t*e company decides

to go up )it* a pro$ect t*en t*e pro+lem


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P a g e ! F

of its financing comes- o) to finance a

pro$ect #ifferent financing instruments

*ave to +e evaluated- Students )ill

study t*e financing instruments used +y

t*e company for financing a pro$ect out

of availa+le options- :ause for selecting

a particular instruments- T*ey )ill

analy7e t*e availa+le instruments and

suggest t*e company a+out ot*er

profita+le options-

+atio analysis to know the financial

position of company,

.atios tell all a+out t*e companyCs )ell

+eing- #ifferent ratios are used to get

information a+out companyCs )ort*% its

profita+ility% li6uidity H solvency-

Students )ill get t*e information a+out

t*e different ratios of t*e company- T*eir

composition and )ill compare it )it*

t*eir peer group- *ile analy7ing t*e

ratios if t*ey find any fla) in companyCs

)or,ing t*ey )ill suggest t*e measures

to t*e company to improve t*eir )or,ing

)*ic* )ill automatically improve t*eratios-

-udgetary control techni.ues used "y

the organi'ation

Budgeting is a control device in t*e

*ands of t*e company- #ifferent

+udgets are prepared +y t*e company

for t*e efficient )or,ing of t*e company-

Because +udgeted figures give a

parameter to t*e company against)*om t*e results *ave to +e evaluated-

Students )ill study t*e different

tec*ni6ues used +y t*e company for

+udgetary control% reasons for t*e use of

a specific tec*ni6ue- 3utcomes of t*e

tec*ni6ue in t*e form of increased

production% increased sale% less

ependiture% reduced la+or turn over%

improved cas* position etc-

Inventory control techni.ues used "y

the company"n any production *ouse inventory

constitutes t*e ma$or portion of t*eir

)or,ing capital- "nventory must +e

managed properly so as to reduce t*e

c*ances of s*ortage as )ell as ecess

of inventory- Production *ouses use

various inventory management tools

suc* as AB: analysis% I"T% L"&3 &"&3%

stoc, levels etc- Student is re6uired to

study t*e various "nventory control

tec*ni6ues used +y t*e company%

reasons +e*ind t*e use of a particular

tec*ni6ue% +enefits of using a particular

tec*ni6ue- Students )ill eplore t*e

opportunities to use ot*er "nventory

control tec*ni6ues not used +y t*e

company-

Cash Conversion cycles and its Impact

on the profita"ility

&irms typically follo) a cycle in )*ic*

t*ey purc*ase inventory% sell goods on

credit% and t*en collect accounts

receiva+le- T*is cycle is referred to as

t*e cas* conversion cycle- Sound

)or,ing capital policy is designed to

minimi7e t*e time +et)een cas*

ependitures on materials and t*e

collection of cas* on sales-

S*ortening t*e cas* conversion cycle

leads to *ig*er profita+ility and valuation

of t*e company% provided t*e ot*er

factors are constant- Generally% a

dra)+ac, of s*orter #aysC Sales


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P a g e ! 10

3utstanding '#S3( is loss in sales- T*e

students *ave to study *o) t*e

companies are ac*ieving t*ese mutually

contradicting o+$ectives and suggest

means to improve t*e cas* conversion

cycle )it*out *ampering sales-

+eceiva"les management techni.ues

used "y the company

A company gets receiva+les )*enever it

sells goods on credit- .eceiva+les are

an important component of )or,ing

capital as )ell of +alance s*eet-

Students are re6uired to analy7e t*e

current receiva+le management

tec*ni6ues- *et*er t*ey are managing

t*e receiva+les t*emselves or using

t*e factoring tec*ni6ues- o) muc*time it ta,es to convert receiva+les into

cas* &ind t*e possi+ilities to improve

t*e receiva+le cycle-

Capital "udgeting techni.ues used "y

the companies/

*enever a ne) pro$ect is under ta,en+y a company its financial via+ility

needs to +e c*ec,ed using various

capital +udgeting tec*ni6ues- Students

)ill analy7e t*e tec*ni6ues adopted +y

t*e company% reasons +e*ind t*e

adoption of a particular tec*ni6ue 'suc*

as pay+ac, period% >P/% "..( its

+enefits over t*e re$ected tec*ni6ues-

Cost reduction techni.ues used "y thecompany and their effectiveness/

:ompany can increase its profita+ility +y

increasing its saleDselling price or +y

reducing its cost- "ts easier for a

company to reduce its cost- Students

)ill study t*e various cost reduction

tec*ni6ues used +y t*e company suc*

as "J?> and t*e +enefits derived +y

t*e company after t*e use of t*ese

tec*ni6ues-

0PA1s and growing scope ofSecuriti'ation

>PACs are a part and parcel of +an,ing

industry- But +an,s can use t*ese

>PACs for t*eir +enefit +y resorting to

t*e tec*ni6ue of Securiti7ation- Students

)ill +e re6uired to study t*e >PACs of a

particular +an,% *o) t*ey are generated

and *o) securiti7ation )or,s in reducing

>PACs- Telling complete procedure

follo)ed +y t*e +an, along )it* re6uired

proofs-

+isk Management in 2ife Insurance

*enever )e tal, a+out .is,

management it is all a+out under)riting

process- Students are supposed to learn

complete under)riting process follo)ed

+y t*e life insurance company- T*ey

*ave to find *o) ris, can c*ange t*e

premium re6uirements-

+isk Management in General

Insurance

*enever )e tal, a+out .is,

management it is all a+out under)riting

process- Students are supposed to learn

complete under)riting process follo)ed

+y t*e general insurance company-

T*ey *ave to find *o) ris, can c*anget*e premium re6uirements-

+isk Management in -anking

Ban,ing +usiness itself entails a lot of

ris,% +ecause t*e +an,ing +usiness

mainly consists of lending money to


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P a g e ! 11

people- Lending money implies ris, of

+ad de+ts- Students are epected to

learn a+out ris, management

tec*ni6ues follo)ed +y t*e +an,s and

*o) t*ese tec*ni6ues *elp t*e +an,s

reducing t*e ris,-

A study on "anking procedures

Ban,ing itself is a +ig industry- "t is

composed of lot of procedures say%

ma,ing drafts% clearing% assigning t*e

M":. codes to non M":. +an,

c*e6ues- A student doing *isD*er intern

in t*e +an,ing sector is epected to

learn all t*e +an,ing procedures and

)*at is t*e use of follo)ing t*ese

procedures-

Comparative study of loan procedures

followed "y "anks

Loans are t*e life +lood of t*e +an,ing

+usiness- A procedure *as to +e

follo)ed to grant a loan- Students )ill

study t*e procedure follo)ed +y +an,s

in granting t*e loans- T*ey )ill also

compare t*e loans of different +an,s

issued in same stream- T*ey )ill +e

re6uired to find out t*e possi+le causes

of difference in interest c*arged +y

different +an,s for same ,ind of loan-

Portfolio Management

Portfolio construction is itself a tedious

tas,- "t needs consistent re+alancing of

t*e assets as per t*e needs of t*einvestor- Students doing t*eir intern in

financial planning )ill +e re6uired to

,no) all a+out t*e construction of

portfolio% *o) and )*y t*e portfolios are

re+alanced- T*ey )ill also study t*e

effect of re+alancing on t*e portfolio-

3ospital and 3ealth Management

Study on Patient Satisfaction

Students can )or, upon various

departments li,e "P#D3P# to measure

t*e satisfaction level of t*e patientsregarding t*e services provided +y t*e

*ospital- T*ey can find out t*e areas in

)*ic* t*e patient satisfaction level is lo)

and can develop a model for improving

it% t*ere+y *elping t*e *ospital to retain

customers and increase revenue-

Gap Analysis

Students can use t*e S?./KAL scale

to measure t*e service gaps eisting in

t*e service delivery system of t*e

*ospital- T*ey can find out t*e causes of

t*e eisting gaps- &inally t*ey can

develop strategies to close t*ose gaps

and t*ere+y improving t*e service

delivery-

(A( of 2a"oratory Procedures

Turn Around Time 'TAT( is t*e time

period +et)een collection of sample for

diagnostic test and delivery of report-

T*e students *ave to record t*e TAT for

a definite time period- T*ey *ave to find

out t*e average TAT for eac* procedure

and compare )it* a +enc*mar,- &inally

design a model to improve up on t*e

procedures *aving *ig*er TAT- T*is )ill

*elp t*e *ospital to improve t*e

responsiveness parameter of t*eservice delivery process-

Patient )low in %P4

3P# is t*e unit of t*e *ospital )*ere

patients *ave t*e first service encounter-

3ften it is seen t*at most of t*e


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P a g e ! 12

*ospitals face pro+lems of overcro)ding

and longer )aiting time period in 3P#-

T*is ultimately leads to t*e

dissatisfaction among patients- Students

*ave to do a detail study on eac* and

every procedure ta,en in t*e 3P#- T*ey

*ave to find out t*e lacunae in t*e

service delivery process and finally

develop a model for optimum service

delivery-

Comparative Study with 0A-3

standards

>AB is t*e +ody responsi+le for

accreditation of *ospitals in "ndia )*ic*

certifies t*e 6uality management

practices in t*e *ospitals- >AB *as

developed certain guidelines and set

standards for *ospital to +e certified-

Students *ave to evaluate t*e service

delivery system of t*e *ospital as per

t*e >AB guidelines and *ave to

compare t*e status of t*e *ospital )it*

t*e +enc*mar, set +y >AB- &inally

t*ey *ave to suggest and recommendt*e *ospitals to reac* t*e >AB

standards- T*is )ill *elp *ospital to

attract more patients especially

international patients t*ere+y increasing

t*e revenue-

Medical Audit

Medical audit is one of t*e ma$or

process for ac*ieving 6uality *ealt*care

service delivery- Students *ave to c*ec,medical records of t*e inpatients for a

definite time period and also t*e past

records- T*ey *ave to find out t*e

missing components in t*e records-

&inally t*ey *ave to develop a c*ec, list

for maintaining t*e medical records-

Materials and Store Management

Students *ave to study on t*e

parameters for selecting t*e vendors for

*ospital supplies- T*ey also *ave to do

an indept* study on vendor rating

system on t*e eisting vendors of t*e

*ospital- T*ey can collect t*e

information from t*e mar,et and *elp

t*e *ospital in getting t*e +est vendors-

T*is )ill *elp t*e *ospital in 6uality

assurance and cost cutting +y improving

t*e supply c*ain efficiency-

5rinary Catheteri'ation Infection

"n most of t*e *ospital infection due to

urinary cat*eteri7ation is very common

giving rise to complications and

increasing t*e lengt* of stay of t*e

patients- Students *ave to develop a

c*ec, list for all procedures regarding

urinary cat*eteri7ation- T*ey *ave to

,eenly o+serve eac* procedure during

t*eir stay in t*e *ospital- T*ey *ave to

find out t*e deviations in t*e standard

procedures- &inally t*ey *ave to developa training module for t*e medical and

Paramedical staffs for follo)ing t*e

+est procedure-

4esign and )acilities in the mergency

Casualty 4epartment

Students *ave to do an indept* study

on t*e design% eisting facilities% process

and patient flo) in t*e emergency

department of t*e *ospital- T*ey *ave tofind out t*e lacunae in t*e a+ove areas-

T*ey *ave to develop an ideal design

for t*e department for smoot*

operations- T*is )ill *elp *ospital to

reduce t*e overcro)ding and improve


13/44

P a g e ! 15

t*e overall operations of t*e emergency

department-

Medical -illing 4epartment

Students *ave to do an indept* study

on different +illing procedures in t*e*ospital suc* as insurance

reim+ursement% TPA +ills% ?S" H :GS

+ills etc- T*ey *ave to also find out t*e

patient satisfaction level regarding

+illing- T*ey *ave to find out t*e areas

of improvement and suggest procedures

for optimum +illing process-

3uman +esource Management

+ecruitment 6 Selection process

.ecruitment H Selection encapsulates

attracting% screening% and selecting

6ualified people for a $o+ in an

organi7ation- it* t*e c*anging times

t*ere *as +een a paradigm s*ift in t*e

.ecruitment process )it* a gro)t* of

$o+ searc* engines H *ead*unters for

eecutive recruitment- T*ere *as +een aconstant focus on identifying critical

competencies )*ile *iring prospects

)*ic* encompasses not only visi+le

factors li,e no)ledge% S,ills H A+ilities

+ut also invisi+le H +elo)t*e )aterline

competencies li,e Traits% Motives% Self

:oncept etc-

T*e student is epected to underta,e a

study on t*e recruitment H selectionprocess of t*e particular organi7ation

and also study t*e recruitment H

selection tec*ni6ue +eing follo)ed in t*e

particular industry and compare t*e +est

practices in +ot* t*e cases-

(raining and 4evelopment process

T*e Training H #evelopment Scenario

in "ndia *as undergone a radical

over*aul )it* a sole purpose of

augmenting t*e performance of

"ndividuals H Team mem+ers in

organi7ational settings- T*ere *as +een

a gro)ing focus on uman .esource

#evelopment and t*ere is constant

attempt +y organi7ations to +ecome

Learning 3rgani7ations- At every step

Training H #evelopment *as +een

lin,ed to Strategic goals of t*e

organi7ation to augment t*e value

generated +y t*e program-

T*e students are epected to study t*e

training and development system of a

particular organi7ation- "n t*is pro$ect%

t*ey can analy7e t*e different

tec*ni6ues of training and development

+eing employed along )it* ot*er critical

training and development issues li,e t*e

proficiency of trainers% epectations from

trainees% timing% +udget etc-

Impact of remuneration on Motivation

T*is topic is an attempt to eplore t*e

critical motivation factor for employees

over t*e ages .emuneration H its

impact on motivation levels- T*e

students are epected to analy7e t*e

correlation +et)een .emuneration H

Motivation level of employees- Generally

it *as +een opined t*at *ig*erremuneration *as an impact on t*e

motivation levels of employees +ut it can

+e different for different industries as

)ell as different levels of management-

Students can researc* t*e impact of

monetary as )ell as nonmonetary


14/44

P a g e ! 14

+enefits on different levels of

management-

Impact of recession on 3+ policies

.ecession *as played ma$or role in

+usiness decisions over t*e years and. policies form a critical part of it- T*e

recent slo)do)n in t*e "ndian ?conomy

impacted almost all t*e critical .

functions +e it iring #ecisions% Training

H #evelopment% :ompensation etc- T*e

student is epected to analy7e and

study t*ese impacts H its effects on t*e

sustaina+ility of t*e organi7ations in t*e

long term-

Change management

:*ange management is an

indispensa+le part of any organi7ation-

Students can study different tec*ni6ues

adopted +y organi7ations for managing

c*ange or for reducing t*e resistance to

c*ange- T*ey can focus on any ma$or

c*ange program initiated +y t*e

organi7ation and can trac, t*e transition

during t*e unfree7ing% movement H

refree7ing stage-

(alent management

T*e students are epected to study t*e

different tec*ni6ues organi7ation employ

to groom t*e most valua+le assets i-e-

its employees H *o) it attempts to +uild

up on its uman :apital +y identifying

t*e *ig*pots- T*e students can

underta,e a study on t*e different

initiatives )*ic* organi7ations are ta,ing

for maintaining t*e pool of talent t*roug*

t*e Assessment :entres H

#evelopment :entres H *o)

organi7ations are focusing on second

line development-

Competency Mapping of particular

organi'ation

T*e student is epected to understandt*e process of Mapping :ompetencies

for "ndividuals in t*e organi7ation H

attempt to prepare :ompetency Models

for critical positions in 3rgani7ation- T*e

lin,age )it* eac* and every step li,e

.ecruitment H Selection% Training H

#evelopment and :ompensation needs

to +e esta+lis*ed after t*e same to

$ustify t*e entire process-

Work life "alance

Students may study t*e impact of )or,

life +alance tec*ni6ues on t*e

employeeCs productivity and turnover

rate of t*e organi7ation- /arious

concepts li,e &letime% Io+S*aring%

and Telecommuting etc- may +e

studied-

Performance management system

T*e students are epected to underta,e

an indept* analysis on t*e Performance

Management system in t*e organi7ation

)*ic* )ill encapsulate a detailed study

on Performance Planning% Performance

Managing% Performance Appraisals% and

Performance Monitoring +eing follo)ed-


15/44

P a g e ! 19

Information (echnology

Study of Supply Chain Management

System of an I( %rgani'ation

T*ere is a net)or, of interconnected

+usinesses involved in t*e process of

providing product and service pac,ages

re6uired +y end customers of an "T

company- T*e students need to study

t*is net)or, and suggest means to

improve its efficiency-

7"usiness and its role in inventory

management

Students study *o) information and

communication tec*nologies '":T( are

utili7ed in support of all t*e activities of

+usiness in vie) to control "nventory

system- T*is pro$ect s*ould entail

studying t*e impact of +etter inventory

management on t*e profit of t*e

company-

(otal .uality management for I(

IndustryTKM is used to reduce t*e errors

produced during t*e manufacturing or

service process% increase customer

satisfaction% and streamline supply c*ain

management in "T industry- T*e student

need to study t*e current processes and

suggest improvements if any-

-rand positioning and advertising of

I( ProductsT*e positioning of any product defines

t*e mar,eting campaign it *as to follo)%

its +udget% t*e price of t*e product and a

lot of ancillary activities- T*us% t*e

positioning of t*e product is a very

important decision t*e company *as to

ta,e- Many a time it so *appens t*at t*e

company does not ,no) t*e correct

positioning it *as in t*e minds of t*e

consumers- T*is leads to a mismatc* in

t*e actual and t*e appropriate efforts

done +y t*e company-

T*e student is re6uired to analy7e t*e

positioning of t*e "T Products and t*e

related advertising campaigns-

Impact of -udget and Schedule

Pressure on Software

4evelopment Cycle (ime and

ffort

T*e pro$ect re6uires analy7ing t*e direct

and indirect impact of Budget assigned

to pro$ect +y management to)ards t*e

pro$ect on development of soft)are in

terms of time and effort- At t*e end of

t*e study t*e student s*ould +e in a

position to critically analy7e t*e

effectiveness of t*e use of t*e +udget-

Consumer "uying "ehavior of e7

marketed I( products

?commerce *as emerged as a lo) cost

and easy medium of selling soft)are

products- T*oug* it is cost efficient%

companies are still grappling )it* t*e

issues of reac*ing t*e consumers in a

muc* cluttered cy+erspace- T*is study

)ill try to gauge consumer perspective

to)ards t*e "T product provided +y

companies on internet% and suggestmeans to increase t*e reac*-

Implementation of cy"er law in I(

%rgani'ation

T*e students need to analy7e t*e

concept of :y+er La)s )it* special


16/44

P a g e ! 1;

reference to t*e follo)ing issues *o)

muc* consideration is given +y "ndustry

to)ards t*is and *o) it is implemented

+y t*e 3rgani7ation-

Some practical implementations canalso +e discussed-

+etail Management

Study of effectiveness of merchandise

availa"ility and consumer

shopping "ehavior

:ustomers follo) a specific pattern of

visiting to nearest convenience store-Basically it depends upon type of

merc*andise a store *as- So effect of

merc*andise selection +y a store

manager on foot fall of a store s*ould +e

studied-

Staffing management and fle8i timing

implemented in +etail stores.etail sector recruits large num+er of

staffs for smoot* operation- "ssue arises

+ecause of etended daily )or,ing

*ours and retail stores are open = days

a )ee,- So% impact of )or,force rotation

and flei+le timing offered to staffs

s*ould +e studied-

Materials handling e.uipment used

for cost reduction on shop

floor&warehouse

"n a )are*ouse% space management is

+ased upon types of ve*icle and

material *andling e6uipment used daily

on t*e s*op floor- o) it ma,es t*e

system efficient can +e analy7ed-

+etail stores and degree of automation

used for competitive advantage?very store )ants t*e *ig*est degree of

automation done in t*eir store- But it

costs a lot to setup t*e infrastructure for

automation- As a conse6uence all

retailers do t*e automation in p*ases-

Study t*e degree of automation and

future planning for t*at store so t*at it

more automated-

+etail stores1 warehouse management

Students need to study *o) t*e )are

*ouse is coordinates )it* individualretail stores for effective inventory

management- Also% analysis s*ould +e

done on +asis of centrali7ed and

decentrali7ed store-

a study of supply c*ain management

)*ic* sometime depends on t*ird party

vendor- Generally t*e logistics are

important factor +ut largely outsourced-

Study a+out t*e vari

Study of +etail location and layoutT*e retail stores decide on t*e location

depending upon t*e mar,et segment

and merc*andise mi-

Students )ill study t*e impact of t*e

decision a+out a specific site related to

a retailD)are*ouse on t*e long termstrategy- T*ey s*all also% t*e utili7ation

of carpet floor area for inside layout of a

retailD)are*ouse-

Customer relationship management

:ustomer relation officers are t*e first

ones on t*e store )*o interact )it* t*e


17/44

P a g e ! 1=

customer and *elp t*em in t*eir +uying

process- T*e study revolves around t*e

training )*ic* is provided to t*e

customer relations*ip managers and t*e

)ays t*e company uses to ,eep t*em

updated )it* various training and

development program

9isual merchandising and

atmospherics

/isual merc*andising can +e ac*ieved

effectively +y )or,ing on some

neglected areas of t*e s*op li,e floors

or )alls and even ceilings- T*is can +e

studied in detail +y t*e students and

some implementa+le suggestions

s*ould +e given-

Security measures for reducing the

store1s theft

/arious steps are ta,en +y a retail store

to ensure safety and minimi7e s*rin,age

)it*in a store- Some eamples are +ar

codingDsecurity and tagsD.&"#s-

Analy7e t*e effectiveness of a+ovemet*ods and suggest some ne)

met*ods also for en*ancing safety and

security for t*e specific company-

International -usiness

Export import policies of the

company

T*e student needs to study t*e eport

import policies of t*e company and

relate it )it* t*e prevailing geopolitical

and economic conditions of t*e

countries of t*e )orld- T*ey s*ould also

study t*e effect domestic mar,ets *ave

on t*ese policies-

Business Unit Strategies

Many companies organi7e t*emselves

as independent +usiness units in

different mar,ets- ?ac* unit *as its o)n

accounts and strategies- T*e students

need to analy7e t*e strategies

+usinesses are using for effective

mar,et penetration and profita+ility in

different +usiness units-

Market segmentation strategies

Mar,et segmentation *as a ,ey role to

play in t*e strategies formulated +y t*e

companies- A product )*ic* is mass

mar,et product in one country can +e

treated as a premium product in some

ot*er country- T*e company *as to

realign its entire mar,eting plan to

accommodate t*is c*ange-

T*e student )ill study t*e mar,et

segmentation strategies of t*e company

in t)o or more different mar,ets-

(ransfer pricing techni.ues followed

"y company

T*e student needs to study t*e transfer

price tec*ni6ues )*ic* are +eing

follo)ed +y t*e companies and analy7e

t*e same-

Management Compensation

A multinational company *as to

structure t*e compensation for t*e

management as per t*e need of t*e

country- T*ere are a lot of factors t*at

affect t*is decision- T*e student *as to

study t*e management compensation

for a company for different mar,ets-


18/44

P a g e ! 1;02% MGT

=02%MGT=99%

:3M5;1

:3.S? T"TL?E Seminar on

Summer Pro$ect

L T P :.?#"TS Attendanc

e

:A MT? ?TP

0 0 0 5 0 0 0 100

Course Objective:

To ena+le students to develop and relate management t*eory to practice-

To *elp students in ma,ing an informed career c*oice after eposure to t*e

actual )or, environment-

COURSE EV!U"#O$ :


22/44

P a g e ! 22

M%42 ! +esearch &Consultancy pro*ect components (S. no Component Marks Total

1 PRESENTATION:

Body Language

10

20

%&'ee( Bac) *External an( #nternal+ Mar,s eig*tage

A- "nternal &eed+ac, +y Mentors 10 10

B- ?ternal &eed+ac, +y:ompany

a- Attendance '10 mar,s('A+ove F0 10mar,s


23/44

P a g e ! 25

Communication skills

Content

Question Handling

Audio/Visual Aids

100

(Weightage-

0!"

#0

#0

10

2 PROJECT REPORT

$nt%oduction-&u%'ose and )*ecti+es

Amount o, o%k done (Lite%atu%e .e+ie

and .esea%ch ethodology"

Quality o, o%k done(ata Analysis ata

$nte%'%etation indings"

.ecommendations and .e,e%ence

100

(Weightage-

0!"

20

0

#0

10

"otal *0resentation an( 1ritten Report+ 80

"O"! 3R-S O' E"0 ./4 2/ 100Marks

M%42 # Sale pro*ect components (S. no Component 3ar)s "otal

1 PRESENTATION:

3ale demo

Communication skills

Content- sale st%ategy '%oducts

knoledge selling '%ocess allocation o,%esou%ces 4a%gets achie+ement

Question Handling

Audio/Visual Aids

20 100

(Weightage-

0!"10

50

50

10

2 PROJECT REPORT

$nt%oduction to com'any and )*ecti+es

Amount o, o%k done (3elling &%ocess

4heo%etical Conce'ts unctional '%ocess,olloed"

Quality o, o%k done (ata '%esentation"

.ecommendations .e,e%ences 5

6+idences

20 100(Weightage-

0!"

40

50

10

Total*0resentation an( 1ritten Report+ 2/

"O"! 3R-S O' E"0 ./4 2/ 100Marks

M%42 $ Community 4evelopment Pro*ect (S. no Component 3ar)s "otal

1 PRESENTATION:

Body Language

20 100

(Weightage-

0!"10


24/44

P a g e ! 24

Communication 3kill

Content

Question handling

Audio/Visual Aids

50

50

10

2 PROJECT REPORT

$nt%oduction and )*ecti+es o, the &%o*ect

Amount o, o%k done (67ecution ata

Collection and ocumentation"

Quality o, o%k done (Analysis indings

Quality o, %e'o%t"

.ecommendation and .e,e%ences

20 100

(Weightage-0!"40

50

10

Total *0resentation an( 1ritten Report+ 2/

"O"! 3R-S O' E"0 ./4 2/ 100Marks


25/44

P a g e ! 29

Anneure "" Guidelines

1- T*e evaluation procedure of summertraining pro$ect report )ill +ecompleted on 9t*% ;t*and =t*Aug%2014' Su+$ect to c*ange (-

2- T*e evaluation panel )ill consist oft)o faculty mem+ers- T*e "nternalfeed+ac, component )ill +eevaluated one faculty 'Mentor( andt*e ?T? component )ill +eevaluated +y t)o faculty mem+ers-

5- &our Types of reportsa( .esearc* pro$ect +ased report

+( :onsultancy Based .eport

c( Sales +ased report for t*ose

students are engaged in selling

during t*e training-

d( :ommunity #evelopment

.eport Students t*ose are

engaged )it* t*e >G3DPu+lic

SectorD.eputed Associations%e-g- A"?S?: for eecution of

:ommunity #evelopment Pro$ect

during t*e training period-

4- PedagogyE

All t*e students are re6uired todo summer training for ; )ee,s-

'Less t*an ; )ee,s )ill notaccepted( T*e students are re6uired to

prepare a report on t*e +asis ofsummer training )*ic* s*ould +esu+mitted at t*e time of t*eirpresentation turn-

T*e students )ill register for t*eNSeminar on Summer Pro$ectCcourse for t*e purpose ofevaluation-

>ame % #esignation and Sign of :ourse Planner

Approval of o#&

Approval of o&


26/44

P a g e ! 2;

Anne8ure III7 Important deadlines

1- Pro$ect Topic Performa

'Anneure"/( must +e su+mitted

to t*e faculty guide and respective

sc*ool training coordinator )it*in

seven days after starting t*e

summer training t*roug* e mail-

2- T*ree fortnig*tly progress

'Anneure/( reports must +e sent in

soft copy to t*e respective faculty

guide and respective sc*ool training

coordinator +y every 19 days interval-

ence t*ree reports to +e send +y t*e

students-

&ortnig*tly Progress .eport 'Anneure

/( '&or Training Period from 1st

Iune to 19t*

Iuly2014(

.eport su+mission date t*roug* ?

mail

1streport 1 Iune to 19t*Iune 1=t*Iune

2ndreport 1;t*Iune to 50t*Iune 2ndIuly

5rdreport 1stIuly to 19t*Iuly 1=t*Iuly

5- &aculty Guide )ould give

a feed+ac, on t*e fortnig*tly report

'Annueure/"( t*roug* email

)it*in 5 days of students mailing

t*e fortnig*tly report-

4- ard copy of t*e fortnig*tly

progress reports 'Signed and

stamped +y companyCs official(

must +e su+mitted at t*e time of

t*e presentation ot*er)ise t*e

mar,s for t*e same )ould not +e

given-

9- T*e students at t*e time of

t*eir presentation must su+mit

"ndustry &eed+ac, &orm

'Anneure/""( and t*e Attendance

s*eet 'Anneure/"""( of t*eir stay

at industry )*ic* *as to +e signed

and stamped +y t*e industry

pro$ect guide-

;- T*e industry feed+ac,

form and attendance s*eet s*ould

+e su+mitted in t*e sealed

envelope +y t*e students at t*eir

presentation turn to evaluators-

=- 3ne final *ard copy of t*e

report along )it* a :# in pdf

format must +e produced at t*e


27/44

P a g e ! 2=

time of t*e presentation turn for

evaluation- T*e report must +e duly

signed +y t*e faculty mentor- T*ree

Summer Training reports s*ould +e

made +y t*e students

' one is to su+mit to t*e respective A3

office % one is self copy )*ic* is to +e

presented at t*e time of presentation for

evaluation and one for su+mission to

company% if demanded +y t*e

company(-&or guide lines on *o) to

ma,e report refer to anneure@"-


28/44

P a g e ! 2>?@.? /

'e mail to faculty guide and training coordinator of sc*ool(

School $ame===================================================

1- >ame of t*e StudentE QQQQQQQQQQQQQQQQQQQQQQQQQ

.oll >o-QQQQQQQQQQQQQQ Section QQQQQQQQQQQQQQQQ classQQQQQQQQQQQQQQQQ

2- Period of Training E &rom QQQQQQQQQQQQQQQQQQQQQ ToQQQQQQQQQQQQQQQQQ

5- >ame and address of t*e 3rgani7ationE QQQQQQQQQQQQQQQQQQQQQQQQQQQ

P*one >oQQQQQQQQQQQQQQQQQQQ &aQQQQQQQQQQQQQQQQQQQQQ ?mailQQQQQQQQQQQQ

4- >ame and #esignation of t*e Pro$ect "n c*arge in t*e organi7ation

P*one>oQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ?mailQQQQQQQQQQQQQQQQQQQQQQQQ

9- Pro$ect Title

QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

Progress during t*e fortnig*t 'from QQQQQQQQQtoQQQQQQQQQQQQ(

QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

Signature of t*e StudentE QQQQQQQQQQQQQQQQQQ


31/44

P a g e ! 51

A00:5+ 9I 7 )eed"ack on fortnightly report "y faculty guide ;for faculty

onlyame of studentQQQQQQQQQQQQQQQQ reg no QQQQQQQQQQQQQQQQ

Pro$ect topicQQQQQQQQQQQQQQQQQQQQQQQQQ

Suggestion regarding t*e progress during QQQQQQQQQQQQQtoQQQQQQQQQQQQQQ




QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ


32/44

P a g e ! 52

A>>?@.? /"" "ndustry &eed+ac, &orm

!OVE!; 0RO'ESS#O$! U$#VERS#";

,E0R"3E$" O' 3$


33/44

P a g e ! 55

9-Any specific o+servationsDsuggestions for furt*er improvement



QQQQ


QQ

QQQQQQQQQQQQQQQQQ QQQQQQQQQQQQQQQQQQ

Signature #ate

Particulars of t*e Pro$ect "nc*arge of t*e trainingE

>ame H #esignation E

QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

Address'3ffice( E QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ


34/44

P a g e ! 54

A00:5+ 9III7 Attendance Sheet


,E0R"3E$" O' 3$


35/44

P a g e ! 59

>ame and #esignation of t*e industry pro$ect

guideQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

Signature of t*e industry pro$ect guide

A00:5+ I: 7 Guidelines for Summer (raining +eport



36/44

P a g e ! 5;

,E0R"3E$" O' 3$e) .oman

Line Spacing E 1-9

Paper Si7e E A4

Margins E 3ne inc* on all sides of t*e page

0RESE$""#O$ O' "?E RE0OR"

ii. TitleD cover page ' Anneure @""(iii. :ertificate +y the Project-Inchargeiv. Ac,no)ledgementsv. Ta+le of contents 'including list of ta+les and illustrations(

vi. A+stractD?ecutive summary C?0"ER 0!$

As mentioned in t*e evaluation parameters in anneure

T*ere can +e t)o types of repots researc* report and sales report and for evaluationparameters refer to anneure


37/44

P a g e ! 5=

Bi+liograp*y must +e presented in t*e follo)ing formatE

Anne8ure : +eferences

?O1 "O 1R#"E RE'ERE$CES

T*is section is an introduction to )riting

references and covers t*e most

common types of material in +ot* print

and electronic formE +oo,s% c*apters in

+oo,s% conferences and t*eir papers%

official pu+lications% dissertations and

t*eses% $ournal articles% images% pictures

and illustrations% maps% internet

resources-

"ip @ Saving "ime

Ma,e sure t*at you get all t*e reference

information you need )*ile you still *ave


38/44

P a g e ! 5oteE

All references s*ould +e givenalp*a+etically-

T*e literature revie)ed s*ould +e

arranged as per t*e re6uirementof t*eme-


44/44

P a g e ! 44

A>>?@.?@" .eport on Summer Training


,E0R"3E$" O' 3$

Summer Training Handbook 2014

Documents

Transcript of Summer Training Handbook 2014