SUMMER PROJECT REPORT

ON

MARKETING ANALYSIS OF ITI

Prepared for and Presented to

ITI LIMITED, MANKAPUR

UNDER THE GUIDANCE OF

MR.S.S.BishtManager-HR(ED)ITI LIMITED MANKAPUR

SUBMITTED IN PARTIAL FULLFILLMENT FOR THE AWARD OF DEGREE OF MASTER OF BUSSINESS ADMINSTRATION

FROM UTTAR PRADESH TECHNICAL UNIVERSITY

BY

ASHOK RATNA VERMA

ROLL NO. -1212470034

INSTITUE OF CO-OPERATIVE AND CORPORATE

MANAGEMENT,RESEARCH& TRAINING,LUCKNOW

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CERTIFICATE

This is to certify that Ashok Ratna Verma a student of Master of Business

Administration (MBA ) Programme (Batch 2012-14) at this Institute has undergone a

Summer Training in the ITI LTD, Mankapur (10 june to 240june) and carried out a

study titled“Marketing analysis of ITI ltd”. He has prepared a report on the study

carried out by him in the organization.The student has also made a presentation before

a panel of experts at the Institute.

Smt. GarimaSrivastava

ASSISTANT PROFFESOR

Faculty Mentor

Certified

(Prof. Ajay Prakash)

Principal, ICCMRT

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Phone: 2716431, 2716092Fax: (0522) 2716092E-mail: info@iccmrt.ac.inWebsite: www.iccmrt.ac.in

Institute of Co-operative & Corporate Management, Research and Training

467, Sector-21, Ring Road, Indira Nagar, Lucknow-226 016

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ACKNOWLEDGEMENT

I owe a great many thanks to a great many people who helped and supported

me during the writing of this project. My deep sense of gratitude to, SHRI S.S.BISHT

MANAGER-HR ED, ITI LTD MANKAPUR, GONDA support and guidance. Thanks

and appreciation to the helpful people at SHRI S.K.SAPRA DGM-MARKETING &

SHRI DEVASIS PATNAYAK, ENNG. MARKETING ITI LTD MANKAPUR

GONDA U.P. for their support.My deepest thanks to SMT. GARIMA SRIVASTAVA

the Guide of the project for guiding and correcting various documents of mine with

attention and care. He has taken pain to go through the project and make necessary

correction as and when needed. I express my thanks to the Principal of, ICCMRT

LUCKNOW, for extending his support. I would also thank my Institution and my

faculty members without whom this project would have been a distant reality. I also

extend my heartfelt thanks to my family and well wishers.

ASHOK RATNA VERMA

Roll NO: 1212470034

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DECLARATION

I hereby declare that the project work entitled International Business of ITI

Ltd. Mankapur submitted to the ICCMRT,Lucknow is a record of an original

work done by me under the guidance of Shri S.S Bisht Manager-HRED &Shri

Devasis Patnayak and this project work has not performed the basis for the

award of any Degree or diploma and similar project if any.

 

ASHOK RATNA VERMA

Roll No.:1212470034

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PREFACE

It’s a think of massive gratification for me to present this summer training project

report on the subject of “Market analysis of ITI LTD.” Completing in a fast growing

organization “ITI LTD.”, MANKAPUR.

I feel obliged to MR. S.S Bisht, HR manager, ITI MANKAPUR

ITI LTD. Mankapur, Gonda.” for motivating and guiding me to complete the project.

Practical training is to be an essential part of the professional institute. This is done in

the field of Marketing.

As aspect of management education, which is receiving attention in the evaluation of

the practical training, is to bring actual environment in touch of business management.

It is rigidly accept that the theory widens one’s thinking viz. concept of marketing

philosophies but practice indicates the modern marketing and used in wide variety of

setting of products. The report gives the true picture of the potential customers of the

“ITI LTD.” and their buying behavior.

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TABLE OF CONTENT

Chapter No Chapter Title Page No

1

2

3

4

INTRODUCTION OF THE ORGANIZATION

OBJECTIVE OF STUDY

INTRODUCTION TO TOPIC

RESEARCH METHODOLOGY

Research design Type of research Sources of Data Plan of analysis

00-00

00-00

00-00

00-00

00-0000-0000-0000-00

5 DATA ANALYSIS AND INTERPRETATION 00-00

6 RESULTS AND FINDINGS 00-00

7 RECOMMENDATIONS 00-00

8 CONCLUSION 00-00

9 LIMITATION OF STUDY 00-00

10 ANNEXURE

Bibliography

Data used for analysis

00-00

00-00

00-00

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