Summer campaign 2016 – April and Mayrom.iddesign.com/media/46743/ss16_presentation__2_.pdfand...

Summer 2016 · Campaign material

Summer campaign 2016 – April and May IDdesign is proud to present our brand new Summer Collection 2016. The collection is supported by a splashing campaign with mainly grey, rose and blue color tones with a splash of brass.

We have made a POS package, Social Media content plan, competitions and an online catalogue with 26 pages.

The campaign consists of the following material: • GoCards – 4 different layouts • Banners – 3 sets of 2 in rose,

grey and blue• Window foils – W56 x H180 cm.Price for this package: US $ 255

You will receive the following POS material for free: • Inspiration for three different podiums – supported by 3 sets

of banners and guide lines• A4 and A6 signs in rose, grey and blue• Online catalogue with 26 pages

You will automatically receive the POS package. If you don’t want the POS package please contact Christina ([email protected]) no later than 28th of January.


Social mediaThe Social Media package is brand new and for this campaign we

have added two competitions to spice the summer campaign up and

attract more likes and followers on Instagram and Facebook. Please

share the Facebook content on on your local site with direct reference

to the IDdesign Official page. Please mind: this is not a local Facebook

competition.

FacebookThe first prize will be a gift card for the amount of 500 US$ (retail prize).

The prize will be donated from HQ and we will host the competition and

find the winner.

All that the customers need to do is to like and tag three friends in the

comment box.

InstagramIn this competition our customers must tag three of their friends to

participate in the competition. The prize will be three pillows by their own

choice. They need to pick the pillows up in their local IDdesign store.

The two competitions will be released in this period of time:

Facebook: 6th of April until the 16th of April.

Instagram: 20th of April until the 1st of May.

Should you have additional need for other kinds of material to support the

campaign (e.g. outdoor banners, unipole) please don’t hesitate to contact

us and we will help you to create the layouts.

Should you have any questions please contact Marketing and Brand

Manager Anne Østrup Hansen, [email protected] or Marketing

Assistant Christina B. Gylling, [email protected]


WIN $500 TO SPEND IN YOUR LOCAL

IDDESIGN STORE

WIN THREE PILLOWS OF YOUR OWN

CHOICE

Social media

Competitions

Winner’s voucher

YOU WON! $500 TO SPEND IN YOUR LOCAL IDDESIGN STORE

This voucher must be presented at purchase. Amount cannot be changed into cash. Voucher is valid only in IDdesign stores.


iPaper

Your home. Our passion.

SUMMER COLLECTION

2016

SUMM

ER2O16 SUMMER COLLECTION

2016

Poppy sofa. Step pink fabric, designed by Niels Gammelgaard, with five extra Poppy pillows. Rucola Recliner. Designed by Ian Ar-cher, in step pink fabric, legs in oak, L87 x D88 x H77 cm. Prunus range. Marble print, mat edge and brass legs, coffee table D80 x H45 cm, lamp table D55 x H40 cm.

SUMMER COLLECTION

2016

Cushion covers: 1 Liffey. White cot-ton with dark rose watercolour print.

2 Minho. White cotton with aubergine/rose watercolour print. 3 Cedra. Grey

melange cotton with rose knitwork. 4 La-gusta. Black cotton with white dots print.

5 Sarta (aspen). With two buttons. 6 Alea. Rose wool/acrylic with knitwork. 7 Amiens

(dove). grey melange wool felt with stitches in pattern. 8 Sarta (aspen). One darkgrey

button. 9 Pinkie. offwhite cotton with black/grey blocks. 10 Niff. White cotton with black water-colour print. 11 lanny. dark rose canvas cotton

with quilted pattern and rose stitches. 12 Dinant. Lightgrey melange cotton with black dandelion print.

13 Leighton. Grey melange cotton with lightbrown leather detail. Blanket: 14 Anson. Darkgrey cotton with

offwhite stripes.

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SLATE

SUMMER.

Saturn. 1 Serving tray, 2 Etagiere / cake stand,

3 Coasters, 4 Serving tray.

SUMMER COLLECTION

2016

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Cushion covers: 3 Sarta (Aspen). Light grey (with filling). 4 Irwin. Blue melange cottonjersey with Monday

gold print. 5 Napier. Offwhite wool felt with gold embroidery. 6 Everly. Offwhite cotton with knitwork. 7 Aix. Quilted vintage blue wool felt. 8 Veneto. Blue

melange cottonjersey with gold print. 9 Neftali. Offwhite wool felt with embroidery pattern. 10 Pantin (Big circle). nature coloured linen with coral/darkgrey

circle print. 12 Pessac. Dark grey cottonvelvet with gold fingerprint . 13 Antony (Modern sewing).

Vintage blue wool felt with black stitches. Blanket: 1 Cecilia. Knitted white cotton. Puff: 2 Heerlen. Gold. 11

Majestick. Vintage blue cotton

SUMMER COLLECTION

2016

1 Sombra. Flowerpot, large D29 x H 24 cm, medium D 20 x H 17 cm, small D 14 x H 11 cm. 2 Monta. Small, medium, large. 3 Vittoria. Soap dispenser, cotton box, tooth mug.

BRIGHT CERAMICS.

SUMMER COLLECTION

2016

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Carmel. Modular system sofa designed by Ashkan Heydari, 3 seater with chaiselounge, in super velvet silver grey 2376, L309 x W163 x H87 cm. Bloom. Round cushion in quilted grey wool felt. Amiens. Cushion in grey melange wool felt. Leighton. Cushion in grey melange cotton with

leather details. Assen. Candle holders in brass. Mellow. Side table in grey MDF and brass legs, H50 x D42 cm.

SUMMER COLLECTION

2016

SUMMER COLLECTION

2016

Cushion covers: 1 Valery. Offwhite cotton with vintage blue triangle print. 2 Newland. White cotton with coral splash pattern. 3 Ariel. Lightgrey melange cotton, coral striped. 4 Newland. White cotton with coral splash pattern. 5 Jaydee. Blue melange cottonjersey with quilted circle pattern. 7 Nerian. Coral cottonvelvet with darkgrey printed triangles. 8 Jandar. Lightgrey melange jerseycotton with blue branding print. 9 Jaydee. Blue melange cottonjersey with quilted circle pattern (with filling). 10 Lindy. Darkgrey cotton with vintage blue/coral triangles print. 11 Moss. Coral cotton. 12 Tifanny. White cotton with blue/grey geometric print. Blanket: 6 Ariel. Lightgrey melange cotton, coral striped.

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BRASS.

1 Ortana. Hurrican, metal, brown base. Assen. Candle holder, two sizes. Martilla. Vase, H 31 x D 24 cm. 2 Drancy. Teelight holder. Virton. Candle holder, two sizes. Levystad. Vase, brushed bronzecolour, aluminum, two sizes. 3 Square. Coffee table with black legs, L40 x W40 x H41 cm or L50 x W50 x H41 cm or L60 x W60 x H41.

4 Ortana. Teelight holder, brown base. Navarra. Candle holder. Navarra. box. 5 Te-ramo. Soap pump + toothmug set. 6 Thanwa. Paperbin, brass. 7 Melilla. Napkin rings, brass.

SUMMER COLLECTION

2016

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HOME &.SUMMER

COLLECTION 2016

1 Dolphin. Dining chair in bonded leather and chrome legs, L 40 x W 46 x H 80. SM24. Dining table with white top and solid wood legs in oak, three leaves under table top, L200(356) x W100 x H73 cm. 2 Jozy. Letters in mdf and cement. 3 Square. Coffee table in brass with black legs, L40 x W40 x H41 cm or L50 x W50 x H41 cm or L60 x W60 x H41, also available in black, green or white marble or copper (Please see page 22). 5052. Recliner with manual function in leather, L79 x W73 x H115. 4 Bordi. Wooden box, large or small.

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BLACK.

1 Treviso. Lantern, two sizes. 2 Namur. Metal hurricane, brass inside / black outside. 3 Thanwa. Paperbin, black. 4 Dridan. Terrarium. 5 Esmalte. Mat black iron, large: vintage blue, small: dusty green. 6 Zento. Tealight holder. 7 Borello. Candle holder.

SUMMER COLLECTION

2016

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Julia range. Designed by Dan Ihreborn, three seater sofa with loose cover in classic velvet 12 blue, L231 x D83 x H81 cm, armchair with loose cover in classic velvet 12 blue, L70 x D78 x H81. Mast. Floor lamp, black metal base and black fabric shade.

SUMMER COLLECTION

2016

Luna. Bed in caleido grey and legs in oak, L219 x W194 x H124 cm. Pentagon. Coffee table with

top in white marble and legs in black, L45 x W57 x H41 cm, also available in black and green marble.

Cylendic. Canisters in shiny copper and co-loured lid, available in 4 different sizes. Diamond. Canisters in shiny cobber, available in 3 different

sizes and lids in different colours.

SUMMER COLLECTION

2016



Advertising


SUM MER 2O16

NEWCOLLECTION

IN STORESNOW


SUM MER 2O16

NEWCOLLECTION

IN STORESNOW


Instore

A4 acrylic signing Examples of use

Place the A4 acrylic sign where you present news from SS16.

Example of useA6 hangtag


SUM MER 2O16

NEWCOLLECTION


SUM MER 2O16

NEWCOLLECTION


SUM MER 2O16

NEWCOLLECTION


SUM MER 2O16

NEWCOLLECTION


SUM MER 2O16

NEWCOLLECTION


SUM MER 2O16

NEWCOLLECTION


Instore

48 x 180 banners


SUM MER 2O16


SUM MER 2O16

NEWCOLLECTION

NEWCOLLECTION

NEWCOLLECTION


SUM MER 2O16


Instore:Visual Merchandising

Special focus point podiums· Paint the walls on both sides.

· Hang up gallery at the rear.

· To be placed in walkways or trend podium as inspiration.

· Try to place podiums or baskets next to the presentation, with the product you used, for additional sales.

· You can do the presentation on podiums you already have in the store. Just paint it and hang up banners as back ground.

· Hang up the banners side by side with 15 cm space between them and 40 cm from the floor to the lower edge of the banner.

Walls: 2pl. 122 x 220 cm Floor: 1pl. 122 x 122 cm

Wall colour: NCS S 3020-R10B

Floor colour: NCS S 1515-R10B

220 cm220 cm

122 cm122 cm



Wall colour: NCS S 5000-N

Floor colour: NCS S 3500-N



Wall colour: NCS S 4050-R90B

Floor colour: NCS S2060-R90B


NEWCOLLECTION


SUM MER 2O16

Handouts

NEWCOLLECTION

A6 postcards

NEWCOLLECTION


Store front

White foil. Frame 56 x 180 cm. Splash Ø40 cm.


Store front

White foil. Frame 56 x 180 cm.

Splash Ø40 cm.Your home.

Our passion.

SUM MER 2O16 NEW

COLLECTION

Summer campaign 2016 – April and Mayrom.iddesign.com/media/46743/ss16_presentation__2_.pdfand...

Documents

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